Example Analysis Enterprise Station why repeatedly by K

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Today I saw a friend of the enterprise station was K, originally now K station is now a habit of things, but let the author is puzzled why the enterprise station in a few months will be repeated K, in the inquiry after the author learned that the enterprise station has not used any method of cheating to get ranked, For example: Buy a lot of links, ranking click Device. I think any webmaster or SEO personnel encounter K station after trouble, the first thing to do is to carefully analyze the problem of their own website, as far as possible to find the reason for the site is K, although a lot of stations can not find by K reason, maintenance after a period of time still cannot recover, but this process is needed, don't spit everywhere, Calm down to analyze the reason is the key. First diagnose this enterprise station:

First, do some basic SEO diagnostics

Figure I: Historical data collected

The author took a closer look at this enterprise station's collection of historical data, from June 26, 2012, after the July 16 was K. After that is repeated collection, and then a week or so by the relentless k off, the website domain name age is 3 months 24 days. As shown above: This is the screenshot of the September 24 by K, but Google's collection has been very normal, as far as I know this enterprise station has been maintained. This enterprise station outside the link is also very normal, and then check the friendship link outside the station, with webmaster tools or yourself to see the line, Friendship Links no problem, basically can turn to some problems in the station, can be analyzed from two aspects:

1, the content of the website:

Now the main factor that affects the enterprise station is content, the enterprise station generally has the news section and the product article plate, these two plates, the personal feeling news plate is a bit superfluous, the general Enterprise station does not have so many news at all, is the product article is more important, but the update frequency also does not require the daily update how many articles, Ensure quality and frequency on the line, update a lot of false original or copy to the article, perhaps today Baidu included, but now the general week will clean up the original false articles, false original and original to maintain a certain proportion, a new station has a lot of false original content is not good, included less point does not matter. Many enterprises are included in the station is dozens of, but the ranking has been very good.

2, optimization over:

Figure II: Web site meta information writing

The performance of the optimization is mainly the overflow of the internal link of the enterprise station, the keyword deliberately piling up, meta information writing is not standard. These are all details. Although not sure is that these problems lead to the site is K, or be down right, but these details we'd better handle the problem, as shown in Figure two, this is a typical enterprise station title: keyword 1_ keyword 2-company name, this writing personal feeling rather than write a sentence, Natural integration of several main keywords, once the key to a lot of easy to create the phenomenon of piling, the other key words of the separator to write norms, many new stations have to modify the title of the homepage, is because those enterprises station title casually write. Within the site as long as the chain naturally on the line, an article is not easy to do too many anchor text links.

Then, analysis of the same industry site

Baidu's new algorithm will have special "care" for an industry, for example: the medical profession, wants to make clear is own website The question, still is a certain profession general question, that only then analyzes several peer's website, compares these competitors to do the optimization, has not been k, the most important is learns to analyze the data, " Chongqing Lampblack Pipeline Cleaning "This key current Baidu home page has 5 enterprises to do Baidu bidding, this keyword competition is smaller, as a SEO personnel as far as possible with peer exchanges, especially those peers in the peer. If Baidu algorithm big update, ripple of certainly not you a person website.

Finally, make rectification plan

The above author is just generalities, specific also carefully check their own website, especially the corporate web site, many places have not taken into account the optimization, most of the enterprise station we need to modify the page, and some enterprises are the home page is a picture, some enterprise station code is very confusing, and so on a variety of problems have, Enterprise Station optimization does not have to consider a lot of things, the key is that the details you have not found? Is there any rectification? For the above enterprise station, we can only adhere to the original and stable outside the chain, even if the cost of a few hours, but also to do a good job in the station, details determine success or failure! After analysis we can write a website rectification plan, and then make a plan, Orderly implementation. However, this can not be a fully restored site, if the persistence of one months, no effect, that may be considered to do 301, or simply notify the customer to rebuild the station. Okay, just talk so much, I am the old boy SEO studio stone, Welcome to add me! This article by the central Air-conditioning cleaning (http://www.cqcexiang.net/) original writing A5 first reprint reserved link!