Example analysis of how to write an accurate title format

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Enterprise website Optimization of the title description is a very meticulous work, maybe we all know the basic method, but sometimes the operation of the inevitable still have problems. Title information is a Web site content extraction, but also the search engine first crawl part. Title description of the accurate, help search engine quickly understand the content of the page, if the writing is inaccurate, too much information will form interference, become noise, and then affect the search engine analysis. The title is poorly written and has an impact on rankings. Therefore, must master the correct writing method, avoids causes the resource waste.

Recently the hand of a Western to join the site has a similar problem, the following for you to analyze some of the places that need attention, as well as clear and accurate title format. First look at the home page title format, regardless of the key words, only to see the situation, the title form belongs to the correct form.

The exact format is: "Keyword _ keywords-website name enterprise slogan". The General Enterprise Station is the keyword add the website name or the enterprise name to be possible. Then look at the title of the table of Contents page, as shown in figure:

The title form shown in the figure is not very standard, followed by a long list of keywords, there is no site name. The correct writing should be: "Product-Michemoli Pizza Franchise Store", that is, the title of the directory page is the exact format: "Directory name _ Site name", the middle of the connector can also be short bars (-). Then look at the title of the content page, as shown in figure:

The title of this page is the same as the form of the table of contents, and is still followed by a long list of keywords in the content page name. The correct wording is: "Guatemalan coffee rust spread-Michemoli pizza franchise", or can also be written as "Guatemalan coffee rust Spread _ News Center-Michemoli Pizza franchise." For the average SME station, the exact format of the content page is written as follows: "Content also name – Site name" is OK.

The above writing situation is simple, but there are still a lot of corporate websites in making these mistakes, resulting in web pages included, the rankings are not good. Page title writing is often not a place, because many enterprises do not do site optimization before the correct form, all the pages are written the same title, this is the most serious mistake. When let us write is not correct, but also learn to modify, in the process of modification, as far as possible to reduce the risk of the search engine punishment, the right to drop.

Change considerations:

1, change shun search should be first to change the home page, and then change the column pages and content pages. After all, the weight of the home page is the highest, the ranking position is also the best. Attention is not to the accumulation of keywords, simple and clear the best. Home changes and changes in the middle of the page to set aside time to ensure that search engines can crawl included, especially in the pages of the collection update relatively slow.

2, for the internal page title information changes should also note that the left part of the title is the most important, so to put the last change, you can first change the information on the right. This is not the search engine to update the page when the change is found to be large and down right.

3, change the time try to keep the original theme, do not deviate too much, so that the search engine that content and title relevance is low, so that the search engine suspected of operating motives.

However, in the actual operation may not be the same, because some Web site background system is not the same, does not necessarily support each title can be edited, and sometimes may be given a relevant rules, changes will produce the entire change. So think about it before you change it and avoid a second change. Take the above content title for example, can only step change into "Guatemalan coffee rust spread-Michemoli pizza franchise." After the revision of the title letter, we will be in the station to send a number of high-quality content, and then to some high weight platform release chain, to attract spiders to crawl, in general, will soon be included in the update.

Above through an example analysis of the site title of the accurate writing, and the practice of the changes in the notice also described, the purpose is to write the title process as far as possible coherent, do not do rework, causing unnecessary impact.

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