Example analysis: SEM website optimization method record

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First at the beginning of this article I have to thank you for your support to burn donkey nets, recently because of doing SEO and SEM business went, has not updated the donkey net. Site in the loss of the rankings still have a certain flow inflow, indicating that we still want to see more of the article Burning Donkey. The following article may be longer, the content will be more, messy is burning donkey write article "Basic skills." It is expected that the writing of this article will take at least 1 hours. So please see this article friends can be patient to see, the article does not do subsection processing, see the tail at once.

2 months ago to burn a donkey to take over a website, the site is www.ptzpfl.com he asked to burn the donkey to complete the following keywords ranking: Lightning protection, lightning protection, Putian Thunder. About one months time to burn the donkey to complete the rankings. In fact, the lightning protection device recently dropped. Originally first. Concrete how to complete not to say, you can refer to: http://www.ranlv.com/Class.asp?ID=213 This Thunder Net Service column, inside has how step by step gives the website to do each movement of rank. Then there was no time for some of them to write. If you know some seo, the things behind can still understand. There seems to be some data on mine.

After the completion of the ranking, the other party completed payment, put forward a burning donkey is very interested in the topic: "SEM." So the donkey began to take over the lightning nets SEM. The following is the analysis of the site of the burning donkey, because the current lack of evidence that the appearance of the time, you believe to see it! and all the following things are absolutely SEM, do not look off, burning donkey will never write off. All things are in contact with marketing.

1, at the time of burning donkey found that the other side of the site there is a big problem, is that their website contact us this page, which has 4 telephone, Dee their national offices of the telephone number, so I proposed to the 4 telephone to simplify to a telephone, the office of the country to screen the phone number. All calls are managed by one person. Here are some reasons and problems to deal with:

The following issues arise when dealing with phone numbers above:

First of all, a business phone can not only ah, enterprises always like to leave a lot of phone numbers in the above one is to let others contact themselves, the second is to reflect their own is a large enterprise. For this lighted donkey, a curved solution was taken. Simplify 4 calls to two phones, one of which is 800, and turn directly to that unique landline number. So there is only one phone inside the site.

After the completion of the above is to the office of the phone, the enterprise does have a lot of offices in the country, but want to burn the donkey said to the office of the phone is blocked the words are more difficult, or wrong. Their office also needs the number of websites to explain to customers that they are the company. So the donkey was burned in the following way to solve.

Burn Donkey in office phone number this article page and the above and below mark the unique phone number, and write "headquarters" "Switchboard" and the like, in addition to the "Contact Us" link to this page. Such a deal is well solved before the problem mentioned. Because to find their customers are more willing to find the "headquarters" "Switchboard" hope that the direct access to the manufacturer's help, and those offices do not know what the price is, or that the price of the manufacturers are relatively cheap. This is a very simple way to solve the above problem very well.

Summary：

After doing this little processing, burning the donkey can be very good statistics of each other's website how many calls per day, bring how many customers, how much performance from the network. This is of course also the other side of the enterprise can identify the most basic and critical part of the SEM. They can see how much more they have to add to the phone after SEM.

Just like the front burning donkey do seo, except let the other side of the site to get a good ranking outside like nothing else, they do not know whether their phone increase, how many business from the network. More can not know this SEO brought how much benefit. Maybe this is a big difference between SEO and SEM. Why said burning Donkey is the most interested in SEM is this truth, seo do good also a bit of people can not understand the feeling, and if the other side using a good SEO, but did not do site marketing words, the possible result is that ranking is useless.

So from the above things can be seen doing SEM the first thing to do is to effect statistics. Not only the telephone, the following article will be some other aspects of the statistics, and then through a number of individual statistics to calculate the effect of the fire donkey SEM. To obtain modifications to the modified SEM method.

2, lightning Protection Network has always been a Baidu bid, do the key word is Putian thunder, and he also bid with one or two sites, and this keyword is the Lightning protection network at the same time put forward to optimize the key words. So the donkey burned the other side to do the following improvements:

These are the first words in the lightning protection of the key to natural ranking after the top. Burn donkey in doing SEO when found, Baidu bidding competitors in doing bidding, there is a period of time to go down. Their time is this: every morning at 8 o ' 10 o'clock to the site to bid rankings, ranking is second, never more than the fire donkey hand on the lightning nets. But they did not burn the donkey so accurate data, and analysis, although they also know to save the price ranking of money:

Burning donkey found that the real effect is now, 1-5 a week, in Saturday and Sunday the site traffic will be greatly reduced, and the telephone has not been. So the donkey think customers will also more work day to see the site, so the fire donkey think, lightning nets should be in the bidding is 1-5 in the week. The donkey also found that the effective IP appeared at 8 o ' 5 o'clock in the afternoon in the morning to the beginning of 30. In short, it is normal work time, so the donkey burn further lightning protection site to adjust the ranking of the bidding.

In this way, it is found that the practice of burning donkeys can reduce the bidding cost by 30%. Of course, this effect is also based on the burning donkey on the phone statistics and the usual SEO statistics. Opponents are spending heavily on fear of missing each IP. So what is the relationship between this and SEM, is not to save some money? It's not like SEM.

Burn donkey nets here to say a digression: SEM is no longer the pure technology of SEO, SEM is the site and the other company's sales department, technical departments, research and development departments, production departments together, if a company please so a small site, let him isolate. I don't think he's going to do it sooner or later, or the business thinks he's useless. Of course, I said that the network management may not even SEO, but if you will only SEO and explain what, the boss only see the ranking is not see the effect, simply say is the benefit.

The above mentioned that the cost savings may be understood as: save money spent on other keywords to get more phone or order it.

SEM is not SEO upgrade, SEM is not how to do the best of all aspects of the site, SEM is not just how many phones, SEM is to take into account all aspects of the enterprise and the combination of enterprise sales, production, business and other relations with good, statistical good, and at a certain cost successfully converted into order things.

Here first to say a digression, but also because this article came out after a lot of friends look at the beginning to ask me how the site how, how to do the topic. I want to give you the advice is to do their own station, if not the garbage station, please do not pay attention to your website SEO data, just do a good job of the content of the site, but do your every visitor to the site is enough. Of course, there can be no shortage of SEO, but when you determine a SEO program, just follow this plan to do is, do not because of Baidu or GG data and change your original approach. Of course, many friends are still in a SEO junior stage. For some data is still interested or more afraid of those data, will often come to ask burning donkey, I just want to tell you, SEO is not the whole site.

Burning donkey recently also in apprentice, but there are a few principles, first not with Hunan region, because I am the Hunan region. Second with words, The Apprentice cannot be too much, not more than two, at the same time. At present, the donkey only brought two apprentices. Fees are relatively high, as if I a client said, "Your things are more expensive" yes, because my things are the best, my service is also the best. I give you the most serious attitude, I get is the biggest return. If you want to seriously learn Seo+sem words, look for burning donkey QQ469657740, semester is a year, 3-4 hours a day, learning all the cases are used to burn the donkey with SEO single to do. And, of course, some websites that burn donkeys. In the burning donkey here during the semester to burn the donkey is not allowed to take orders, before a disciple learning ability is better, learning to 4-5 months time to start out to take orders, I expressed opposition. Because now the competition of the SEO is more intense, if learn to the middle level will go out to receive a list to soon give up more serious study SEO. Only devote one year of time to learn, learn the real good things, and then the next 2-3 SEO after the huge competition in the market will not be eliminated. The tuition for burning donkeys is 8800 a year. Not everyone can learn, all learning methods have to be in the way of burning donkey. During the study burn donkey has its own data, video materials, as well as cases, their own collation of the analysis of data, and the site to practiced, there are SEO can be done, the most important thing is that you can learn the idea of burning donkey. Work hard.

There are no apprentices, two apprentices, tuition fees 8800, one year semester, lump sum tuition. Learning content includes "SEO, SEM, Soft wen, procedures, marketing, and so on, most of them are some years of experience in the network and technology."

3, then come up, in the above 2 steps, after the fire donkey began to find shortcomings from the site above, the fire donkey found that the usual general flow of traffic for 60IP daily appearance, there are 20% of the float, and 6-7 in the week when the IP only 30-40 appearance. PV is generally 4 times times the IP, sometimes not so high. Then access to the site's IP is mostly through the keyword into the site, about 80%, perhaps also because the domain name is not good memory. Then enter the site search keywords are mostly: Putian, Putian, and so the company name is very relevant to some visitors. accounts for about 30%. And through a few big keywords come in, such as: Lightning protection, lightning and other key words in the visitors accounted for about 30%. And the remaining 40% came in through the long tail. and long tail keyword comes in is also relatively fixed several long tail keyword. And these long tails are also very relevant to the site theme of the long tail. There will be a very long space below to introduce the analysis, role and conclusions of these data, if modified.

(1) This site daily 60IP traffic can be said to be very good, are effective traffic, and the general corporate website may be one months not so much traffic. And from their sources of traffic, apart from some direct domain names in (20%) other through the relevant keywords search in. This can be explained by the following two points:

A, 20% of the direct input domain name, and the domain name is not good memory, indicating that their corporate web site is a large collection. and others want to get some information from the corporate web site. This 20% must be grasped first in SEM. They are the most faithful visitors.

B, 80% of the relevant keywords search in the visitors, may be the first visit to the website, they are the new market, this is the second batch of customers to seize.

C, from their previous approximate statistics, about a call a day, asking for orders. Description of the site itself is very useful, but also shows that the site's traffic conversion telephone order conversion rate is not enough.

D, of course, also explain a problem, the network gate for SEM planning is very necessary. His good SEM can bring the benefit will be very great.

(2) The site 20% of the flow of traffic, it should be very small traffic floating, which can explain what the problem is, that these visitors in the browsing site when there are a large number of repeated browsing plans. That is to say, visitors ' heads are higher. This is why, not because the site is doing well, but because the company's products are better, by Huan Drink, others will automatically through multiple browsing to obtain information. It also explains a bad question, which is the result of the next analysis. First of all, this site is the original design can not let those who are interested in a one-time understanding of their products, others to visit the site is not because of the perceptual interest. It's because one visit doesn't get accurate information. This will be analyzed and dealt with in the following topics.

We know that their products are good, others are interested in, but also through their search keyword to explain, it is said, there is a large part of the flow through the search: Putian, Putian Thunder, Zhuzhou Putian and other key words come in. This also confirms the topic above.

digression, because SEO or SEM, a conclusion is to be found through a number of different statistics to find. It is impossible to judge a judgment by a statistic and do it with modification. And a good sem can find a lot of data, and the data show that each problem will prove to each other. And if there is only one data, this time, if not enough experience will produce a few different guesses, conclusions, such a conclusion is also very useful, we have to find other data to illustrate, verify the rationality of this conclusion. Of course, the donkey in the long-term SEM service also got some data that can directly explain the situation. Here This article is mainly based on the basic explanation.

(3) Secondary lightning site traffic mostly from http://www.ranlv.com/Html/?3204.html working days, in the week 6-7 traffic is not large. Shows that these traffic is very effective traffic they are browsing in the workday, it is likely that the other company's procurement, managers and other personnel. Then in the future SEM design can grasp this to do better SEM. Of course, this does not fully explain the problem, after the burning donkey through the original network of their enterprise understanding of the Department is indeed a part of such visitors. Buyer。

(4) The website PV only 4, this time website a very big problem, burns the donkey to think, if according to the above analysis, is so effective flow, the visitor, is should not only so point PV, sometimes the website even is to less than 4, Of course, the highest time also has 6. This problem is also the first to burn the donkey to the site to deal with the problem. First of all, through the site to digest the 60 IP, and then through the SEO means to further improve the site traffic. Only a good rate of flow conversion can bring more benefits. The following article is also a relatively long space, please look carefully. This whole article burn donkey is not segmented in order to let everyone can read a complete SEM is how to do it, please a friend can be seen through the collection to slowly see, read more times believe that you are helpful.

A, burning donkey on the other side of the site analysis found that the visitors to the site are mostly browsing this page: Http://ptzpfl.com/ProductClass.html This is the company's "Product World" column, it seems that visitors come in the first thing is to understand the product! (It is also normal to come to the site to understand the product, and this statistic can verify the loyalty of the visitors above.) And the page is very slow to browse, because the original upload picture is too large, and to access this page will need to download these pictures. And now the general enterprise is the routing, a person even 1 m rate is not. So this may be the cause of PV is not high enough to the critical threshold.

The donkey burning quickly to deal with the above problems, in the later observation on the discovery of the site's PV sharp rise, immediately to the 6-8 PV, so that is tantamount to direct total flow rate increased by 50%. Burning the donkey and then observing the site also found that in fact, 6-8 of PV is still not high enough, the site is not enough consistency, and a visitor after a visit to a product, you must click on the "Product World" and then click the products they are interested in to enter the page, which has a surplus of PV. The burnt-donkey did the following processing;

such as this page: http://ptzpfl.com/Product_59.html, at the bottom of the product to join the direct connection, then a visitor after the visit to a product will immediately find another link, you can directly click to see another product.

Then at the same time in this page to add some other information, such as "Contact Us" and the company's contact phone, and contact QQ are very reasonable to join the top of the page below, (Central is processing, will be in the future article to explain how to deal with.) This allows visitors to find the phone number at any time, he even look at the product, you can directly find the phone call.

Effect：

The above method, should be said that will reduce some invalid PV, then the remaining is effective PV, and can let the customer very open to find the phone number to call, or through QQ inquiries. On the second day after the change, PV increased to 10. This makes the donkey very happy. What followed was an increase in the number of telephones, up from one phone to 2-3.

Because the above is all basic type things. Below you will begin to read.

Above we talk about a problem: A visitor comes in the website, only Pv4 words, then his general click Is this:

Home > Products > Products but also > contact us this is the fastest four times, but do you think it is possible, certainly not the case, not the visitors will be so quick to call, then what is going on. PV 4, that is, many customers only click 1 or two times to go, and then write a customer clicks 7-8 times before the call. Visitors who click 1-2 will visit the site the next time they collect it. In this way, the site's traffic increased up, I said is IP. So it shows that 20% of the traffic is part of that. This point was found after the burning of the 1 donkey on the website. Because the site in the rankings and other aspects of the case, the IP down to 40-50. Spike Ann Telephone order is on the increase. Get some more than before. So it's a discovery that burns donkeys.

So how many times does it take a visitor to make a phone call? 5 times, 8 times, or a full visit?

Because burn donkey write this article also tired to say Han: Burn donkey to this station more attentively, is also a relatively successful SEM case, you can learn how much in it. These things I reckon you may not be able to see again, to see more. And collected, in the future found such a problem when they take out the comparison. One is to look at the burning Donkey data analysis is not right, the second is to deepen the memory.

The study of SEM is not a day two days of things, do sem is not a person to do, a combination of the company's original sales data, as well as the original enterprise site analysis, SEM more than the uniqueness of the SEO, each plan is unique. And a good SEM must not be an independent department or individual, must go deep into the internal and enterprise marketing departments, research and development departments, production departments, and even the marketing department, and their data sharing, and their integration. This will allow SEM to more fully experience the effect. In addition, do not forget that the effect of SEM statistics.

(5) Website SEO part.

Why in this last face to write Lightning site SEO part of it, if you read the previous article will know, burning 7 donkey first do the website site marketing, will be effective IP into orders after the start to write SEO. And the SEO will be divided into two parts. First said 2 months ago began to start on the site optimization began. Then it is written about how to optimize the Web site and get great network resources in the way. or monopolize all network resources. The whole SEO will be divided into three parts. The following is the beginning of the optimization section, of course, you can also refer to: http://www.ranlv.com/Class.asp?ID=213 This on the SEO service column to see.

A, should be the beginning of the company's Web site SEO needs, they need the key words: Putian Lightning, lightning protection, lightning. (it is said that the idea is not written into the actual operation, to see the actual operation can be seen everywhere.) There is no need to read this article. Because of this keyword has several characteristics:

More bidding, there are 10 bidding rankings. And the competition is relatively strong. But based on the original weight of the site to burn 9 donkey made the following changes, can easily be ranked among the forefront of the site.

• Modify meta to severely increase keyword density.

• Modify the page meta and increase the keyword density.

• Change the internal structure of the website to increase the number of inner chain.

• Add anchor text links. Get a strong inner chain.

• The site previously included in the article to modify, so that the previous article is full of keywords and anchor text links.

• Added 5-8 links, not through the chain to increase the weight, just let the site was increased Baidu patronage.

• No changes to other parts of the site, no updates to the site. Because from the competitor's collection to see the site originally included 190 is enough.

Through the above modification, the website can automatically increase the ranking of the slow.

Above is the first time to the website SEO process.

B, this time the SEO is done in the site after the SEM process, burning 0 donkey is in the site through the internal modification, increase the site IP digestion ability after the modification.

Because this site above a few keywords ranking basically achieved a better effect, so again in the keyword ranking basically no room for fuss. And all of the SEO here to consider a problem: the image of the enterprise.

Ranlv.com decided to second SEO from the site's long tail keyword optimized processing. Burning donkey will usually daily other users search in the long tail keyword collection, collation, take out these keywords as analysis objects, and then use each keyword in Baidu's feedback data to find more long tail. This time the donkey * burns about 500 long tail keywords.

Maybe the next thing you know, burning donkey will be the above sorted keywords to optimize, so as to obtain more traffic.

The misery is the article not only to original but also a little essence of the feeling. Just like the feeling of burning donkey this article today. This SEO process will also be a long-term process. And, after burning donkey certainly will also find some other keywords long tail, the total number of keywords is expected to be 2000.

Digression: Long Tail optimization

Long tail optimization is simply to the long tail keyword optimization, because the long tail is characterized by: a large number of small traffic, small competition characteristics of all the long Tail keyword optimization is divided into separate. Long tail optimization must take into account the weight of the site itself. Only the long tail optimization based on the weight of the site itself is effective. Conversely, long tail optimization should also consider how to increase the weight of the site itself.

And the long tail has the ability to attract Web site IP will continue to visit other aspects of the site through the long tail. We should have a feeling of this, if it is to search the long tail click on the article after the possibility of clicking again is relatively small. So this can be said to be how to the long tail flow of effective digestion.

So the donkey to the Lightning protection site long Tail optimization How to solve the above problems? Here are a few small strips to find answers to:

A, let the original weight of the page will have a link point to the new Long tail page.

B, long tail can more accurate point, that is, Long tail page title can write more accurately. To get a better ranking.

C, let the long tail between each other.

D, to the long tail of the page to increase the chain, sent to the forum or other places.

E, so that the long tail has been reprinted value, this is also for the long tail page rankings. may also be able to bring the flow directly.

SEM processing of Long tail:

F, the long tail inside to establish relevant links, so that readers can quickly and easily lower to other pages.

G, long tail and the link between the long tail must be reasonable layout, so that the long tail to increase the weight, and can get each other click heat, so as to increase the ranking of the long tail.

The above is basically the burning 3534 donkey site Long tail of the set of key parts, of course, not every time the long tail set are the same, this is the burning donkey site has been stressed that the site's SEO must be unique, each site SEO will be different.

The following is the future of lightning protection site further optimization, but also the last optimization of mine site, can be said to be a very monotonous and very repetitive optimization. This is starting to require a lot of money and a lot of manpower to do it. Whether these optimizations can be carried out depends on the success of the two previous SEO treatments of the Lightning-proof website and the results of SEM planning.

Next start talking about the future of Lightning site SEO program. Of course this is the plan, the future may change, we can see, with a burning 3431 donkey analysis keyword way to learn, get their own way to do SEO.

C, the ultimate optimization of Lightning Protection website:

Lightning Protection site If the above said that the previous two SEO and successful access to a large number of IP, and do a lightning protection site all the SEM (this has not finished, the following will be more.) ), the third optimization will begin.

Digression:

Website SEO processing is what, is the site keyword analysis, this analysis is based on the current site keyword ranking, ranking keyword competitors, the future, SEM processing effect statistics, SEM future situation, to analyze. It should have been a detailed explanation of each of the above, as exemplified by examples, regardless of the possible time and space is not enough, burning donkey this article wrote 5 hours Oh.

Only the analysis of good keywords, to find a good site target, this is SEM. If the donkey is to carry out SEO, nature is based on customer requirements to do optimization, sometimes customers want this keyword I have no way. Of course he said that the key words must have his reason. Generally speaking, burning donkey for a website to do very good SEO processing is required about 15-20 of data analysis to draw conclusions. This shows the size of the data. Then changes to the site within 24 hours.

The end of the digression. Lightning Protection Site If the first two before the yo words, almost there will be no keyword can do, because the main keyword did, long tail also done, what is left? Yes, is the position of the ranking, a keyword search has 10 position is the natural ranking, this is then the third time the optimization goal. It is also a bad means to monopolize network resources. SEO is also the ultimate optimization of the way. So how is this way to proceed, is it simply to repeat the main site of Lightning protection SEO program?

Is there any other consideration? How does he measure his pay and reward?

Article link http://www.ranlv.com/Html/?3204.html Author: Donkey.