Example analysis: How to analyze the value of keywords for our site

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Keyword analysis in our optimization promotion process, has always been a key link can not be ignored, whether we are in the beginning of the site for the development of the station positioning. Or in the site of the operation of a keyword layout, or in our long tail keyword mining and so on, are unavoidable to our keyword analysis. Recently the author's site also appeared the problem of keywords, the site has traffic but the conversion rate is very low, one day, few people through the site to contact the author. Through these days of continuous learning and summary, for the value analysis of key words have some experience, the following author through their own site on how to analyze the key words for our site value.

Search Quantity of keyword

Often hear many friends in complaining, why has been nearly a few keyword optimization to the home page, but the site through the key words in the flow is still very few. In fact, the main reason is that these keywords do not really search volume, for example, as the optimizer we may very much like to choose the name of our region plus the word seo, such as "Quanzhou seo" The word, we in the Baidu index look at the word search index, as shown in the following figure, We can see that the search index for this word is about 150, although there is a search amount, but how many people actually search the word? I think the main searchers are those who have just come in contact with SEO or who are focused on the word optimization. In this respect, even if we optimize the word to the home page, the real flow from the word is not much.

The author believes that in the choice of key words, as far as possible to choose some natural day search for a larger number of keywords, from the point of view of value we can be popular, search volume the greater the value of the larger, of course, with the optimization of the difficulty is greater. One of the problems you have to face is how to choose the right keywords as an optimization person.

Second, the competitiveness of key words

In the above, the author mentions that the larger the search volume of the key words, the more competitive the word is. Because in the life of less meat keyword war, must be a full of hard competition. In the choice of key words, we must take into account its competitiveness, in addition to the popular keywords, but also includes some of the conversion rate of a higher keyword, and in addition to the use of normal optimization rankings, we must also take into account the relevant key words than the bidding promotion. For example: Quanzhou website construction and Quanzhou Network company, two keyword search quantity we see the difference is not big, but the Quanzhou website construction Baidu bid promotion many, but Quanzhou network company did not have any promotion, the contrast chart is as follows:

When we understand this problem, from the angle of the rate of conversion, we can not say that the Quanzhou website construction company to the business will be more than Quanzhou network companies, may be a more accurate site construction companies to obtain targeted users, but personally think that the value of Quanzhou network companies to High, Because Quanzhou website construction company This keyword Baidu promotion too many, even if we did the first, also cannot give the website also to carry how many flows, but the latter if achieves the first, although the accuracy place, but the superiority also will not lose to the first. To this we can say to the key words competition strength analysis We want: "Better do the chicken, do not do the Phoenix."

Iii. conversion rate of key words

The conversion rate of the key words is sometimes difficult to analyze, from the surface to see this keyword and our site's relevance is very high, but we often because we can not stand in the user's perspective to analyze the customer's search ideas often with us have a larger deviation. For example, we choose "How to build a station" this keyword, to optimize. On the surface is related to our site is relatively high. But our clients do not search the term, and they will search for words that are more likely to be consumed, such as the "Build-price" category.

The above is the author in the stage of their own site keyword value analysis of three points of experience. Hope for those who are struggling to find valuable keywords webmaster are helpful. This article by Good 700 net http://www.hao700.cn original.