Example analysis how to make network promote LOUTHEO

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Due to the advantages of low threshold, easy operation and quick effect, network promotion has become the conventional marketing means of many small enterprises. The network promotion rough cent, may divide into the free promotion and the pay promotion quantity big class. Free promotion of common means including network optimization, forum post, Signature replies, external anchor text, friendship links, QQ group information, SNS information, blogs, micro-blog, mass mailing and so on. Paid network promotion includes bidding rankings, picture ads, text chain ads, soft text publishing.

I believe that the network promotion has the very good price/performance ratio should be undoubted, but still some enterprise main feedback is ambitious before the attempt, the attempt has nothing. I think these companies with poor feedback are either poorly planned or inadequate. and successful network promotion should be in the planning and execution both when the floor sound.

Just this period of time concerned about a gift company's modular network marketing, although they have some success in the network promotion, but the implementation of the Christmas combination of the effect is not good, not Loutheo, but a bit of "smooth things quiet." I think that the promotion of their network as a classic case, help to explain the Loutheo problem.

There was no business dealings with the company, a few days ago, I had a whim: many businesses will celebrate Christmas as a promotional stunt, will there be companies to "anti-Christmas" to promote the innovation? did not expect Baidu a search, its video search inside incredibly there are several called "anti-Christmas promotional activities of the shocking funny wear Help version", read the content of the video, Found clearly is a "Nanjing people Square" gift company's hype behavior, and decided to the company's network promotion behavior of a deep layer of research.

Search engine in the help of the syntax, less than half a day kung fu I have found a series of Nanjing people around the network to promote the Christmas measures, in Nanjing, with the help of friends with their boss met, grinding a half-day mouth skin, finally got some internal data, and to help them free out of the Web site revision program at the expense of their rights as a case to write this article. The following in addition to the note, the rest are the mysterious hands of my point of view.

So, how can the network promote Loutheo? Combined with the Nanjing People's network to promote the success and failure, I think the main consideration is the following:

Association echoes

No matter what you promote, you must determine your promotion of the main brand, and the main brand as the core, spread around. Nanjing People's Square is a private gift customization, a single piece set up as the characteristics of the chain brand, but they are in association with the echoes on the obvious flaws: they posted the basic propaganda brand is "Nanjing people Square", but its construction of the image of the site title, keywords, description in incredibly no "Nanjing People's Square" words, I also looked for a long time to find their site, the site's core name should be "Nanjing Gift Culture Network." Imagine, a "Nanjing People's Square" to promote the information moved by customers not in the first home to find their brand station, their purchase confidence is not greatly reduced?

Of course, their site is not useless, search "Nanjing Business Gifts", "Nanjing Creative Gifts", "Nanjing Custom Gifts" They are ranked first in the natural Baidu. To the relevance of the example, Nanjing people Square obviously in the site planning has obvious mistakes.

Troop concentration

For small enterprises, the market generally has a certain area, can cover the country can say that few, because it can cover the whole country, then the size of its enterprise is not very small.

Nanjing People's Square since it is a regional agent in Nanjing, its market range is obviously Nanjing, at the same time its website sent articles should be to buy from the gift of the audience more near the content of the main price is higher.

But the mysterious hand in the search their website article, found that these two points their promotion work obviously ineffective: their website "gift guide" is as the main attraction flow column, but its more than 600 articles, the title contains "Nanjing" two words of less than 10%! A lot of headlines, even if the customer attracted to see, it is difficult to achieve sales, Because of the distance from the purchase of gifts too far, such as "Ancient Marriage etiquette ' door ' customs", "Gan Xi House and Nanjing Folk Museum", "Valentine's Day Hangzhou tourism must go to" and other articles, in my opinion, there is no meaning in the early stage.

Small business manpower, financial resources are limited, must be used every penny to the blade, if machine guns sweeping release station information, how can get Loutheo good effect?

Resource positioning

There are a lot of resources available for free promotion on the network, different industry different scale different target audience, its suitable network resources are also different. For the Nanjing People's Square so positioned in the high-end characteristics of gifts, the potential buyers should be 25~40岁 has a career or business development needs of white-collar workers, the potential consumers should be more than 35 years old, has a certain social status or influence of the senior people. (Note: Buyers buyer≠ Consumer Consumer, this is particularly typical in the gift industry, but also from their company boss that study, hehe)

Although "Nanjing People's Square" in Baidu know, and information classification stations have released some information, but for their audience positioning of the national famous community-Tianya, but almost completely ignored, in its city's most popular forum-the West Shrine, the amount of information is also poor.

Experienced marketers of a product strategy advice, often said a word is positioning (positioning). , the network promotion if does not have the clear localization, eyebrows, inevitably will foolish loses the watermelon.

Strong enforcement

Let me take the Nanjing people square as the analysis object write this article the strongest driving force is to sigh at this, because from the creative, their "anti-Christmas" marketing does have new ideas, and in line with the mainstream thought (heritage of Chinese traditional culture). In terms of their products, they do have a special feature that meets the demand for gifts, from their planning, specially made a funny video, wrote 2011 online popular language, specifically launched the Network popular language award-winning activities, in order to attract traffic also set up a questionnaire in the "Nanjing Gift Culture Network", integrated so much planning, indeed more than the general small companies , it's worth a compliment.

But marketing is not based on thought, data is more important than anything! Anti-Christmas "vigorous did a few days, but the end result is what?" not more than 10 people who participated in the 2011 network of popular language questions and answers, "the shocking joke-wearing version of anti-Christmas promotions" is less than 10,000, according to their statistics on Web site visits have not increased over the same period. The main reason, I think is the implementation of weakness, for example, in their West shrine in a section issued a prize-winning question and answer, no more hype promotion, how can others know this activity? Although the video has taken some small thought to do, but the idea is not attractive, it is worth to spread the content is indeed too little. Even in the late video promotion, there is no clear quantitative objectives and assessment supervision, which is their activities summed up the lesson. Frankly speaking, is a very good dongdong, but not very good sales out! This is the marketing promotion work of silent most classic contradictions.

Planning, we need analysis, positioning, decision-making, four to dial, clear division of labor, quantitative objectives, and implementation, must be true, supervision, not to reach the goal. Such planning and implementation of the close integration, why do not the sound of the landing?

Finally, in order to thank the Nanjing People's Friendship support, the special statement this copyright belongs to the mysterious hand and Nanjing people Square www.025gift.com Common all, if reproduced please famous.