Example analysis of Enterprise station how to do a good job planning site title, description

Source: Internet
Author: User

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Dream flying today will give you an example of how to write a good title, how to write good keywords, how to do a description. This would have been the basis of SEO, why today I'm going to take it out alone and say, it is because I also eat a lot of losses on this, not to give enough attention to this, only to eat a loss of people, will give enough attention to remind themselves no longer make mistakes, and I am today's article is to give the general webmaster a wake-up call.

First, we start from the title, the title is the eyes of the site, the role of the big of course, and how to write a good title will have to consider several points, the site is mainly to do what, must analyze good primary and secondary relations, such as some enterprise station, it provides a variety of products, I give you the

  

You see, the title of this site, a lot of products, and this will not only lead to the decentralization of keywords, but also lead to the user experience of the title is poor, and this time is the choice of primary and secondary.

1, the key to the choice of primary and secondary:

1 What is the most profitable product of the enterprise website? Then the main promotion which word.

2 website which words are easy to do, which words are not easy to do, respectively, through the Baidu Index, webmaster tools and other online tools to confirm.

And if we write the headline in the image above, it will cause confusion among customers, he doesn't know your website main product is what, if the user experience is poorer, one is Baidu now pay more attention to user experience sex, if no one clicks you, then also have no need to put you in front, this will aggravate our difficulty in the optimization, Another point is that the word does not have to click on the loss of its meaning.

2, do not accumulate keywords in the title

1) Although the keyword accumulation is conducive to aggravating the search engine on the site's impression plus points, but do not forget to dilute each other keyword weight, I agree with Tong, a Web page on the fixed one or two keywords, different pages based on the content of different to develop different keywords. Everyone look Tong title: Network Marketing planning-Tong. Simple and clear, let a person see what is doing, and search engines will simulate the people's thinking, those crazy piling up the title of the keyword to drop the right, and tong the word perennial line in the first there are reasonable reasons.

2 Do not exceed 25 words, that is, 50 characters, because the superfluous not to display, the customer can not see the need to write more.

3, after analyzing good key words, to determine the title of each page

Above I have said that the primary and secondary points, then I mean the main key words, difficult to determine the key words in the home page, and the secondary keywords on the channel pages, feature pages to do, or open a two-level domain name to do.

Ok, about the title of the analysis to write here, I said is to provide you with a train of thought, and specific to determine on the basis of this idea to analyze, and then use Baidu Index, webmaster tools to determine down, and this aspect I do not say more, online resources are many.

Then look at the choice of keyword, a lot of enterprises stand or repeat the old problem, in fact, this I also know why, many sites are outsourced to the SEO company to do, and SEO company only to the enterprise station to do those words, so put those words peremptorily write up, and completely disregard of decentralization, or the law of SEO, I'm here to give you a screenshot of a SEO company responsible for the enterprise station:

  

So many words of course let search engines difficult to judge, the site's core content is what the site is to do, and so the site's keyword rankings will be difficult to upgrade. General keywords on a few on it, in principle, not more than 5 is the best, keywords is to tell the search engine, what you are doing, the less the keyword, the easier the weight of concentration, so easy to get ranked. The weight of a Web page is limited, can not put more than 10 keywords, so you call search engine how to identify which is the most important, to the best fish and bear paws are not, but not good.

Or the same reason, the website description should not be more than 100 characters, and the core keywords do not accumulate, the most important is that your description to have a good user experience, Baidu is now more and more attention to this point. I used to have an inner page in the first three places, but the description is very poor, are some of the site's product name, in the first few days no one clicks, one weeks later, the word ranking fell down. So at this point, everyone has to pay attention. Different pages using different titles, different descriptions, although the trouble, but we remember that this has a better user experience, better relevance, and the word ranking will be more stable.

Here today, I am talking mainly about a way of thinking, not to teach you how to do it, and to use a few stops to illustrate the lessons I've been through, hoping to be vigilant. This article by the http://www.bj-spring.com stationmaster dream to fly edits original, welcome everybody message exchange.

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