Example analysis of group purchase promotion in Wenzhou University City

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In Wenzhou, several group buying net, 2011 again appeared several. When a online only 3 months of the PV network to stabilize ten thousand or twenty thousand traffic, IP stability in 2000, according to the truth, the site is operating well. This is what I'm promoting for the group buying network. Although the key words in the "Wenzhou group buy" and "Wenzhou Group Purchase Network" These two have been Baidu ranked home position, but only to stay between 12 and 18. I'm confused about that.

I think, no matter Wenzhou or other group buy network promotion should be divided into two steps: one is the website promotion and SEO, and the second is about buying online goods purchasing power promotion. The former is stable ranking and optimization, the latter is the fundamental to achieve profits. In many of the webmaster's share of the article, mentioned a point, that is, traffic went up, why did not achieve profits. In the group buying network, a large part of the flow is not completed to achieve the "purchase" intention.

Therefore, in purchasing power promotion, it must be divided into online promotion and online promotion two steps.

Wenzhou numerous group buying network for example, the tacit agreement between the net of each group is zero. Just do what you're doing. Think the publicity will be effective. But I don't think so. I personally on the future form of Wenzhou group has done a prediction, the current situation, precisely according to my predictions in the walk. But I think, in Wenzhou so many group buy net, who can effectively and quickly occupy the market of Wenzhou University City, then, it will dominate the Wenzhou group purchase net half of the.

The following is my experience in Wenzhou University City to do group buying:

First, looking for businesses: in the joint-enjoy group buying network decided to do group buying activities in Wenzhou University City, Wenzhou Regiment has done once. And I know some of the businesses have also worked with the Wenzhou group, when I and colleagues in the past and telephone, most of them think, do not want to do group buying. Because the profit is too low. As a result, the businesses we find at Cha Shan are very limited. And my purpose is only one, that is, through a number of commodities, so that more students know our group buy network, it is best to complete the registration and put our net into the Favorites folder. This is my ultimate goal. So for some businesses, we do it for free in the form of 0 profit.

The merchant then completed 4 cooperation matters.

Second, how to publicize the problem: Our early plan is to prepare about 1W mouse pad, printed on the top of our logo, as long as the registration, with the verification code can be free to get the mouse pad. But later, our decision is to give the form of leaflets to try first. So he printed 10,000 leaflets, the cost of which is nearly 2000 yuan.

Third, how to issue leaflets: the university is prohibited to send leaflets, and in fact, some part-time students at each university have a part-time league, they will send leaflets. But the question is, how do you make sure that every student is able to send the flyer to you in the right place? This is the biggest problem. 11544.html "> I contacted people over there and learned that there was such a service in the Venture Garden of Wenzhou University town, but I didn't work with them at the end. I got a couple of college students I knew by selling cows and asked them to help me find reliable and honest students to send out flyers for me, and I found 11 people. A number of dormitory buildings in Wenzhou University City were swept.

The use of campus resources to do publicity: such as radio, publicity bar poster, in the cafeteria door hair leaflets. But these methods are more difficult to do. Because, this need to pass the official seal of the University of Wenzhou to qualify, otherwise, in the warm, is "illegal" propaganda objects. In fact, handing out leaflets in the dormitory building is not allowed. But a dormitory, I give 25 yuan of cash, according to Wenzhou university students said, this is the most expensive promotional bill ever.

Because of Wenzhou University town from the city center comparison Yuan, therefore, found in the other side of the business, most can only be students mainly. In fact, when the 1W flyer was sent halfway through, I looked at the backstage data of the group buying network, and did not meet the number of registered numbers that I wanted and the effect of the students ' frantic robbery. Finally, I had to leave a 500来 leaflet, in case of need, to use another form of leaflets.

In this example line under the promotion of small costs, the cost is nearly 4000 yuan, in the absence of a full range of publicity on the premise, the effect is very small, and actually registered to buy near the university city related commodities also did not achieve the desired effect. I think again, why is this? So I summed up a few of the fundamental mistakes, the next time to do a detailed sharing.

This article by the Wenzhou Union buys the net www.lxpie.com stationmaster, the Wenzhou Net Forum Top ten writers, the blog race Week champion, the Wenzhou 703804 original writer, the Wenzhou Metropolis newspaper Grassroots name Bo Ashon original, welcome reprint, reprint please specify. Welcome SEO Master To add, thank you.