Example analysis of how to promote beauty site

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This article through the ice and Snow White This website example analysis, to provide you with a beauty class website to promote the idea, if there is insufficient, please advise OH.

Website: Ice and Snow White

Baidu included: 7

Ice and snow in the Internet to promote the core is "brand", to promote products, so that customers through the network platform easier to find the company's relevant information, with the help of the network of this tool, ice and snow to the white brand.

Existing parameters: Which Baidu and Google included is some, but it is too little, so the next search engine optimization is the key.

The following are promotional programs:

The internal optimization of the website:

1, SEO optimization, landing company website, click on any page, such as "Beauty Chest" column, enter the page, you can see that the title of the page is too simple, keyword settings, description are not.

Customers through the keywords in Baidu, Google and other search engines to query their own information, so keyword settings are critical, when you set the key words to pay attention to the customer through the Input keyword to query the relevant information to meet the customer's psychology, the keyword is not more the better, can be divided into primary and secondary key words, The main keyword as far as possible on the site on every page is displayed, but also is not a push product, if to push the keyword to accumulate, will be the search engine that is cheating, so it is likely that the site will be closed. The secondary keyword is an extension of the keyword. such as the main key: Beauty salon, then the secondary keywords: guangzhou beauty salon.

If added, it is more in line with the search engine's hobby, in order to be better found

Add on the home page mate Tags: <meta name= "Keywords" content= "Ice and snow son, ice-cold, snow-white, icy white emulsion"/><meta name= "Description" "content=" Ice and Snow White emulsion let you 7 days out of the porcelain white beauty, to create crystal ice beauty-ice and snow, the only official website will tell you the real ice and snow, white emulsion price, ingredients and authorized dealers, beware of counterfeiting. "/>

2, the site title to introduce a point, appropriate to add keywords, such as <title> Ice and Snow White Lotion official website </title>

3, the site links, each page in the soft text to extract the relevant links, is conducive to search engine retrieval.

4, the site image to be processed, not too large, set properties.

5, the site's video also to be processed, not too large, will affect the opening speed of the site

Second, the auction advertisement promotion

1, Baidu bid includes:

Category A: Generic keywords: industry name, product or service collectively, with a wide range of meaning keywords (such as: Beauty salon, beauty products, etc.);

Universal keyword Features: Large search volume, the meaning of a wide range of potential target customer base is small; therefore, it can be extended by the generic keyword: product alias extension;

Class B: Long tail Keywords: is a pan-keyword and manufacturers, brands, origin, product characteristics of the combination of long tail keywords (more with long tail keyword)

Multi-arrangement of long tail keywords (such as: Guangzhou beauty Salon Board, etc.) features: With the Enterprise network marketing business closely related to the potential target customer base, but small amount of search.

Class C: Question key words: The customer wants the function or wants to solve the question word, the characteristic: simulates the customer thought, the potential customer proportion is high.

Class D: Borrowing force Keywords: use the competitor Enterprise noun, product name or relevant hot event to do keywords

Class E: Core keywords: to these keywords as the center, through the focus of propaganda and optimization, in the shortest possible time to the search engine in front of the vocabulary. (with the previous Mate label, article unified combination use)

Third, the site's login and links:

A, login free search engine (Google, Yahoo, dmoz.org, Sohu, Quandu, etc.)

B, other forms of login and Links:

1. Links

Good links to the site can also bring the relevant flow and ranking, find and their own company's website content is relevant, can also be the company in other places of the site, can be driven by the search engine site is included.

2, Web site links

Login URL Encyclopedia, Site navigation class site, you can also find the industry-class web site to join (hao123 navigation network, 265 navigation network, China decorative nets, etc.).

3. Buy outside Chain

Search now included in the search inside the weight of the site, if the site has enough excellent outside the chain, the ranking of corporate sites will be high, the search will be included more and faster, buy outside the chain to pay attention to the relevance of the site and whether the normal included.

Iv. website Information Release

1. Forum

Select the most consistent with the company's products related forums and bar, the enterprise to promote information dissemination and publicity.

2, blog

In the flow of large, high quality information portal to create a blog, to join the relevant circle for information dissemination. (Sina, Baidu, Focus Network, SouFun and other large websites to establish corporate blog)

3. Yellow Pages and classified information

These sites for pure information release platform, you can release the enterprise's product information (such as: to China 114, industry classification, China Yellow Pages and other Web site publishing information).

4, the use of instant messaging tools

Use of popular instant messaging tools QQ, MSN, Taobao account, Alibaba account, Baidu Hi, UC and so on. Join the relevant Instant Messaging group for chat discussion and send some relevant content. We can put some corporate brochures and so on, there are material things, upload to the space of the sharing of many real-time communication group has opened a mass mailing function, you can use this to carry out the relevant content of mass, enterprises can open a number of such groups, this time can be advertised.

V. FREE PROMOTION:

1, Bulk Mail

are all licensed mail mass, not spam mass, there is mailing list subscription (leaving the mailbox, every week free to receive a beautiful knowledge of Beauty magazine); Set up mailing address lists.

2, forum Mass, blog mass, message this mass.

3, the Portal registration free promotion, in the beauty body and so on the website publishes the enterprise the News, to the enterprise website carries on the promotion.

4, Instant Bo, QQ surging, rice, search inside, plus some related personnel, and then publish information.

5, Wikipedia site know, love to ask, knowledge hall, etc., in the above answer questions, leaving their own web site.

6, the net picks in the net picks the website to add some enterprise website related content, like 365key, Sina Vivi and so on.

7, Bookmark Collection, Baidu's collection, QQ bookmarks and so on.

8, the top guest website, the top guest Cndig website promotion, submits some and the Enterprise website article, carries on the promotion propaganda.

9, the production of some interesting pictures, videos, pictures contain the relevant words, the production of cultural connotations of the video ads in Yuku, potatoes, excitement, YouTube, cool 6 video, six rooms, Baidu video cable, Sina podcast and other video sites.

10, data promotion, write some articles above the original URL, and do some information brochures such as PDF and ebook in the company's Web site, and then uploaded to the large database, to provide to the relevant people to understand beauty.

11, Experience Marketing: Beauty molding body, is every woman will want, from the current female consumption psychology to see, can let its experience, after consumption, this can be divided into online activities and offline activities, offline activities can go to the community to do publicity, to engage in prize-winning activities such as attracting attention, attract their eyeballs, let it to the company's website to register , it forms an online activity.

This is just my little advice, but also to be criticized and guided by all! Other people like this article reproduced please indicate ice and snow, white http://www.white2009.com.cn