Example analysis of machinery Enterprise Station how to take big single

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Do Network marketing Friends may be on a variety of promotional techniques to the palm, but to follow a single, especially some of the engineering category large single, how to import these flows, negotiations, with a single and then to deal with after-sales service and so on are relatively unfamiliar. This article tells me how to cooperate with a more than 10-year traditional business owner to conquer a single project experience.

First, the website to cultivate the internal strength is the foundation

The author of the company's car parking lock is actually OEM brand production, compared to manufacturers, we do not have the price, channel and brand advantages. And most of the big customers do not want to sign contracts with e-commerce companies, but directly with the manufacturers sign. Therefore, our website should try to do a parking space in the field of professional, secondly, as far as possible to enhance the credibility of the company.

1, professional to do 1 kinds of products

Although the company also has deceleration belt, road gate and other traffic safety facilities products, but the author of this main station to push the car lock. Other parking facilities are only placed on one channel page to promote cross-selling.

Professional more than body now only to do 1 products, but should dig deep. such as mechanical products in addition to product specifications, parameters, the use of the environment, there are installation, technical support and so on. When you have a website covering the product from production to after-sale all the process, the site's professionalism greatly improve a grade.

2, improve the integrity of the website

In addition to improving professional degrees, integrity is also a big customer choice with you to sign an important factor. Enterprise Station to improve the integrity of the general can write a sound company introduction, contact information, product honor certificate, followed by the project case. The author thinks that the real and reliable project case is the most persuasive.

3, website Traffic Chapter

Whether you do SEO, PPC or other, as long as the introduction of accurate flow can be. According to the author's experience, similar to the "XX factory", "xx quote", "Region + products" and so on, the number of potential major customers more. And some interrogative words, small white questions and answers, such as "parking space lock how much money a" and so on, generally are like to bargain personal sellers. Therefore, in the drainage, the extension staff should be focused.

Second, customer service and single skills

The website general has the full-time customer service, the author's company is the small customer, the customer service own follow-up, and the big customer is generally the company manager to follow up personally. This article discusses some tips for following up big customers.

1, the Division good customer attribute

The site has inquiries, the majority of customers will ask the price, I think, in the not clear Chu customer attributes, do not report prices. If the customer is a private customer, company customers, agency customers, or intermediaries, the employees under the big customers and so on.

For a small number of private customers, prices can be slightly higher, in order to maximize the benefits.

For intermediaries, such as traffic safety facilities companies, parking facilities, and so on, prices can be low, and the earliest possible amount of cards to lure the benefit, such as the number of points to the middleman to win it.

For big customers, such as real estate companies, property companies, in addition to a slightly low price, it is best to visit the door. As the author of the company in Changsha, but there is a big Yongzhou customers need to install hundreds of car lock products, the company manager drove the next day to visit the customer, and finalized a number of details. This, in addition to demonstrating sincerity, has also blocked competitors from robbing customers.

2, to find breakthroughs to promote business progress

Although they are big customers, their needs are subtly different. such as the author of Xiangxi a customer, in addition to product quality, price considerations, but also hope to provide more comprehensive after-sales service, including product maintenance and so on. The company is headquartered in Changsha, it is not possible to have a product failure to send full-time personnel to repair, so time-consuming and laborious and costly. Understand the customer this breakthrough, the company manager quickly in Xiangxi Local find a reliable water electrician, and signed a contract to meet customer product maintenance worries.

And the company has a large customer in Shandong, in an effort to negotiate prices, customers on the installation of products, maintenance concerns, once considered Hebei and other close to the manufacturers. To this end, the company in addition to find water electricians, solve the installation problem, and then try to persuade customers to buy almost no failure rate of manual products, and in the community property to place a few new car lock to prevent the products appear personnel factors, and lead to damage to occur.

3, the defense combination, let the competitor stops

A big customer, it is impossible to contact only one company. In this case, how do you hold on to your big client and quickly take it down? The author thinks that the following techniques can be adopted.

A, highlight their own advantages

Product selection of materials, quality, price to after-sales service, can be an advantage. such as the author of the company in Changsha, Hunan prefecture-level cities and other customers, there are installation and maintenance advantages.

B. Inducement to benefit

Generally speaking, corporate bosses will not personally negotiate with the company for the installation of hundreds of parking spaces. For enterprise-related managers, intermediaries, in addition to the line to eat and other entertainment, return point is the most realistic and welcome method.

C. Early contract

Many big customers are weighing the pros and cons of several manufacturers. It would be better if the salesperson could sign the contract with the client earlier and reassure the client of the hesitation. The author of the company in the following Yiyang a customer, the customer is determined to pay only 30% of the deposit, and asked the company to install all the car lock. Because the number of the company procurement, the author of the last strategy is to receive 30% of the deposit, after the installation of 40 of the amount, 1 months after the product generally no quality problems, and then receive 25% of the strategy, and thus successfully win the customer. The remaining 5%, is the product quality margin, the company at the beginning of the money is not counted as a product of profit, as to give, the company does not care.

Third, write in the last

In fact, the website promotion staff often also to the traditional sales staff to learn more, enterprise station to carry out e-commerce, or people to trade. Of course, the early stage of the big order is the product quality clearance, otherwise, its after-sale maintenance and other related costs, is enough to toss people. Network promotion personnel and traditional sales veteran, is not good at rhetoric of the otaku and the traditional business owner of the best partner, their respective roles, their director.

Article by drizzle parking lock www.cws58.com Original, reproduced please indicate the source, thanks!