Example analysis of three common errors in URL structure planning

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Our site structure consists of a series of URL addresses. The site's URL structure is related to the entire site optimization lifeline. Perhaps many seoer will meet the content quality already high enough, the chain also does not lose the person, but is the page does not collect, or contains very few. In fact, many of the reasons for the site in the URL results, the author of this article will be based on their own situation, analysis of three kinds of common URL structure errors.

One: URL address length problem

Whether our URL address to search engine optimization, will directly affect the site's collection amount. URL addresses can be divided into dynamic, static, and pseudo static addresses. To remove dynamic pages, we can say that static and pseudo static pages are still relatively friendly to search engines. And in these three kinds of address forms, we also have to test to a problem, that is the URL address length problem.

As shown in the figure above, is the author encountered a site, this is an old station, the site itself PR value has 5, Baidu weight is not official, but the data also shows reached 6, which can see that there is a certain amount of search traffic, the overall weight is still possible. But a weight so high site, on the home page there are some links are not included in the search engine. What is the reason? In fact, many SEO experts have expressed that too long URL length will be on the search engine unfriendly, to this I think we should be between the possible thin site URL address length. At the same time, the author thinks that our URL address should not be more than 70 English characters.

Two: The depth of the URL address

Our site structure can generally be divided into: Home page, column page and content page, according to its location for the URL can be divided into: The root directory, column directory, content page. According to such a body composed of the URL address is the most friendly search engine. But our structure cannot be so simple. Our URL address may be: root directory, column directory, sub-column directory, time directory, content directory. We can casually find a URL address for example, such as http://www.***.com/ab/cd/abcd/120510/abc.html this URL address. Obviously we can see that this URL is in depth 5. This depth may be clicked by the user five times to reach this page. In search engine view, so deep URL address has deceived user clicks suspicion. At the same time not conducive to the search engine index. I think our URL address depth is generally best maintained within three level, such as A5 URL address structure. As shown in the following figure, so as to better access to the search engine trust, enhance the weight of the site.

Third: redirection of URL addresses

As an optimization personnel we will inevitably encounter the need for URL address redirection problems, such as column changes, domain name transformation or is not with the WWW url directed to the URL with the WWW address and so on, we need to do the URL address redirect processing. In this respect prone to error is that a lot of seoer easy to 301 redirect made 302 redirect. Although both have redirected function, but for our site to play the SEO effect is diametrically opposed. 302 redirect is a temporary redirect, the search engine will think that this URL address may be transformed, so does not give the weight of the transfer. The same use of 302 redirect may result in the search engine will be both new and old two pages included, resulting in a lot of duplication of content. Ultimately the site may be caused by K.

The above content is the author to the URL address common three kinds of structure error summary, a reasonable URL address structure will make our optimization more effort, hope this article is helpful to everybody. Article by Baby Eczema How to treat http://www.srszw.com original, reprint please keep our address.