Example analysis of three common footer footer link design

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When it comes to footer footer links, presumably many do station friends are very familiar with, then footer footer links How to design in more in line with the site's SEO and user friendly experience it? The author has looked for the footer footer link design related information, But found that the internet for this design does not have a precise statement, today I take the "weight loss drug" This high search index keywords as an example, with the help of the top 20 site search results, analysis of several common types of footer footer design, I hope for further understanding to help.

Some people ask why you should pay attention to this problem. Because the author found that many webmaster do not understand the programming technology, often is directly to find a set of templates, and then hurried to the site on-line, and then busy every day to send out the chain and update content, but often results are not satisfactory, the same operation, the same template, Why some sites can let keyword ranking up, some is still in situ? Often comes from some details, and the Web site footer footer Design is a detail that can not be ignored. Then we will use several footer bottom link design examples, to analyze some of the details of the problem.

Case one: Duplicate the primary key of the site and point it to the home page of the site

As shown above, we can see: Weight loss Drugs List 2012, the fastest and most effective weight loss medicine, the best weight loss medicine is what these three sites of the main keywords are no exception to the home page.

This style of design we can see the meaning of SEO is very heavy, select a few sites of the main keywords, and then link their links to the site's homepage, this approach to the search engine can understand that we are in order to highlight the first page of the importance of these words, and give a certain weight. But what do our visitors think? When a visitor is curious or clicks on a small careless click and returns to the homepage, it will be baffling and may even think it is deceiving them and creating disgust. Of course this kind of design station in SEO angle is still good, many seoer must have heard the teacher for "around the word" definition, which is the title, meta, content and other pages of the anchor text, the design here is the content and other pages of the anchor text, can be a good lift the weight of the home page. So what is the actual effect of this design? Based on the author's analysis of the first 20 search results, it is found that the effect of this design is not obvious. Presumably the search engine will pay more attention to the site's user-friendly experience.

Case two, the main keyword has pointed to the homepage, has pointed to the column page

This footer link in the picture above is designed: Weight loss products list, diet pills which kind of good two words are linked to the home page, and the most effective weight loss drugs, L-right alkali which brand good these two words chain to its corresponding column page.

This kind of design can be said to be more natural than the first one, because it is not the same as all links to the home page, pointing at the same time also do not forget to point to the corresponding section page. The author found in the first 20 sites in 70% of the site use this kind of layout, it seems that a lot of webmaster will be more interested in this kind of design, at the same time because its design will also make search engines more favored.

Case three, footer return to nature, eliminate unnecessary links

What we see above is a screenshot of the 39 Health Net footer. We can see that this kind of design is very concise.

This design is typically a large site design, we all know that we know that some large sites are designed to follow the atmosphere and simple principle, we can see 39 Health network design and not so strong SEO means, and more trend is the user's friendly experience and online brand building, This design will make visitors feel that the site authoritative, trustworthy. This can often be a good upgrade site conversion rate, especially the medical site.

Careful whether you find that the use of these three kinds of design concepts can follow the development of the site, when our site in the early days, we can use the first method to enhance the weight of the main keyword, then we can use the second method to derive its main keyword or long tail keyword, When our site's online brand has been consolidated and has a certain number of users, we can then use a third design, to let users more trust in our site. This article originates from Kun Xian Health Net http://www.kunxian.net/, reprint please keep author link, thank you.