Example analysis VANCL goods Clothing Network Marketing
Source: Internet
Author: User
KeywordsClothing where customers sincere goods network marketing Aging
Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
Recently, the domestic E-commerce site is unusually hot, among which VANCL goods is a more classic case. On the analysis of Everyone VANCL goods clothing Network Marketing cases, I hope the E-commerce site to help friends. PPG is the domestic male clothing Direct Sale example, not only enters the market early, moreover through each kind of channel advertisement carries on the bombardment, plus the venture capital intervention, causes its scenery temporarily, but along with it comes the trustworthiness question, the quality question, the service question, has brought the very deep Fu/mian influence. In PPG after the birth of a lot of men's direct marketing site, which aged the creation of VANCL every customer prudential products is a very distinctive one.
VANCL Customer Prudential Products CEO is one of the founders of the year, when the creation of the network recalled a number of former outstanding network of Senior Kibaki to join in the early years of the creation of "I have Nets" shareholders are transferred to the VANCL, they have a considerable number of resources in the industry can be integrated, Perhaps it is precisely because of this that it successfully got the two phase of venture capital. As the old saying "the internet is a lot of mode of the threshold, we are also discussed every year, but the conclusion is actually still people, is the team." "From the current point of view, VANCL team quality and Word-of-mouth is beyond doubt, which naturally makes people feel at ease."
In addition to team advantages, Vancel user experience has also done well, the first purchase of shirts can enjoy a 68 yuan experience price, which can win many users and word-of-mouth propaganda, another 100 days return protection, high-grade fabrics, high-level design quality, fast logistics speed, the purchase of mobile phone SMS reminders, etc. Relative to other clothing direct marketing site, feel vancel comprehensive strength to slightly higher.
And of course I'm going to try to buy a shirt to experience vancl this kind of clothing direct marketing mode, enter VANCL every customer sincerity product homepage, See the 3.14 white Valentine's temptation recommended, this is a campaign against women, this is indeed the purchase of male clothing potential group can not be ignored, my LP saw also said she is also looking for such a site. The middle of the 68 yuan experience price picture is also very attractive, but in fact this activity is ended by March 16, not on the home page to specify the date of the event, a bit misleading the public to play the suspicion of means, at least I began to think that this is a long-term discount. The lower left shows the user's praise, this is a successful case of psychological hint, unconsciously enhanced my desire to buy. At the bottom, in addition to other media activities on the VANCL, there are several well-known bloggers blog articles, strengthening the impact of word-of-mouth dissemination. Browse through the shirt and choose the following orange shirt. The overall registration and purchase process is still relatively smooth, just everywhere is new open page, for me to feel a little bit uncomfortable.
VANCL goods are selected to the market: men's more standardized, easy to produce, fast delivery; the right user group: Male users are not so picky about clothing, the right to enter the opportunity: in Ppgfu/mian News repeatedly, can quickly win Word-of-mouth; Select the right operation team: lead the outstanding staff of the aging has a wealth of logistics operations experience; the right investor: IDG, the joint venture and SoftBank, will in turn enhance the user's reliance on VANCL. In short, VANCL will be promising, but the website details and promotion needs to continue to strengthen, after all, the competitors are numerous, traditional industries such as Youngor also began to dabble in the network direct, so go down, vancl need to continue exerting force. Source: http://www.huamiweb.com/starting A5.
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