Example analysis: What kind of marketing means should the product adopt

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Last night, a friend of Zhejiang saw me on the A5 article "How to analyze the target customer groups, targeted" after contact me, asked me if I can give him a phone number, just I do not like QQ chat, gave him. The next day at noon, received his call, listen to the tone of the appetite, he chatted.

He is in Zhejiang production of stainless steel rods and other industrial materials, ready to expand the scale, improve quality, and then open up the network of marketing channels. After listening to his introduction, I asked him what he thought. He means can through QQ Group, Forum, SNS community and so on free channel to promote. I hear the feeling is not very reliable, because his products face the group is not ordinary netizens, so Baidu a bit of his product keyword index. Figure:

Through the above pictures can be seen, excluding the holiday, should be maintained at 100 or so of the search index, the search is too low, that is, attention to the product of the crowd too small. Such a small group of people want to go through the community and other ways to marketing, is tantamount to a needle in the haystack, absolutely less. In addition, the focus on industrial materials groups, are generally business owners, they are too busy, there is no time to bubble online.

Therefore, community marketing, and so on, is basically unworkable. So how should these products be promoted online?

Product promotion methods, according to the group to decide, different groups of activities, ordinary netizens active in the major community, social software. The owners of this group is relatively small, it is difficult to find their traces in the major communities, and they generally have a stable supplier, then, when they need new products, where to find it? First, the ground to find, the second is in Baidu search, the third is in the Business-to-business platform. In other words, they are most directly facing the search engine and business-to-business platform.

There are three types of marketing approaches:

1, SEO search engine optimization: Build a product of the enterprise website, display products, and then optimize the product keywords, such as "Stainless steel bar" "where stainless steel steel good" and so on keywords, the keyword optimization to Baidu and other search engine homepage, then when the customer search, you can see.

2, Baidu bidding and Baidu Network alliance: SEO way to take effect too slow, and unstable, the simplest and quickest way is to spend money to buy Baidu's key words, that is, bidding and network union. The effect of the auction is other people's search time according to the price ranked, the higher the bid, ranking the higher the probability of the customer clicks Higher. The Net Alliance effect is the customer as long as in Baidu searches the related key words, after the customer opens most websites (means participates in the network Union's website) will display the product advertisement.

If the picture is Baidu bidding (dark part for advertising):

3, in the Business-to-business platform open shop: The most famous business-to-business platform is Alibaba, in the above open a shop to display products, is a complementary method. In fact, many people have opened shop on the above, the following figure:

Three methods of the fastest results are Baidu bidding and network alliance, burning Money can immediately display products, and then business-to-business platform, and finally the way to SEO, slow, but low cost.

Different products to apply different promotional methods, which should be based on customer groups, you are planning to promote the time, we must make a good analysis of their own customer groups.

(Wen/Mu Chun, from the wooden spring QQ space: http://995333499.qzone.qq.com, reprint please keep) Please leave my text link when the great gods are reproduced. Many of my articles have been reprinted after the personal information has been removed, these Baidu can actually see the