Example explanation: The website keyword rank drops how to save

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How to save after the website keyword rank drops? The following Marketerman a recent example to share with you.

Background introduction:

A friend of the station early four core keywords (Czech, Czech easy access to official, Czech Republic, the official website, Czech Republic is a good ranking, the basic in the natural ranking of Baidu in the first ten can be found, the site traffic stability in about 300IP per day, because of the narrow industry, this 300ip relatively high. Because the visitors are very relevant, so the customer conversion rate is also objective.

But in recent days, four core keywords in the rankings of Baidu overall decline, and the competitor's keyword rankings are very stable, resulting in Baidu traffic is basically divided by competitors, friends of the site from Baidu Daily traffic is less than 50IP. This friend is anxious, quickly ask me to help to see.

After listening to the grievances of my friends, I began to analyze the index of the website.

II. Website Diagnostics:

1. Site included

Although the site contains only about 200 pages, but because it is a small station, the page itself is 300 of the appearance;

2. Site Snapshots

Baidu snapshot time for 2010.10.15, and listen to friends that recent Baidu snapshot basic daily update;

3. Website outside the chain

Use the domain command query site in the chain of Baidu, the result is 1550, friends only in the initial stage of the site to carry out a number of promotion, later relaxed, and then query a few major competitors, outside the chain number of more than 6000;

4. Website links

The number of links to the site is relatively small, only four, and each of the links to the snapshot of the object, PR value, included in the situation is very normal;

5. Internal links

Analysis of the site's internal links, there is no dead chain;

6. Content Update

Finally look at the content update, friends reflect that, because has been more customers, time is not enough, has not updated the content for several months.

Third, to draw conclusions:

With the basic analysis of the above six points, the problem is very obvious. Mainly outside the chain and content.

Iv. Optimizing implementation:

Outside the chain: Do blog, go to the forum, Soft Wen, because the site has a certain weight, suggest a friend at least 100 a day to cultivate the chain;

Content: As the small station content and columns are relatively few, I give a friend's advice is three articles a day, published in three columns, preferably published in the first page can display the title list of the column.

After hearing my advice, my friend started to implement it, today (nearly one months later) friend found me said the site now has three core keywords ranking has been restored, and are in the top three, the site traffic is now also promoted a lot, can reach about 500IP per day, but there is a key word fluctuations. Finally I gave my friend six words: Persistence is victory. This article by the www.jieytong.com webmaster feeds!