Example explanation: The ZS controversy between the two sides "user experience"

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First of all, the background bar, no big background is a SEO practitioner + a certain portal operation marketing front-line personnel. The year before the search outside the study of SEO began to dabble in corporate website optimization. All that was done before was a portal-related thing.

In a variety of updated Baidu environment, personal webmaster or an internet group thinking began to change, differences. This is normal, so don't be afraid of arguing. There is an argument that makes progress. Baidu has since last year emphasized the user experience these four words. So what I said today is all about the four words.

Search outside the view: to SEO technology to reach the network rankings, marketing results. (at the bottom of the practitioners are often original articles, false original, outside the chain of cultivation, involving advanced thinking is not much).

Stand a row of views: The focus is on the user experience, allowing users to achieve the best experience. For the purpose of the user's own pursuit to do the station.

The above is a personal understanding of both sides of the view.

The points I present below are divided into two parts:

First: Enterprise website optimization

The ultimate goal of Enterprise website optimization is to push products to consumers and middlemen in order to achieve the goal of network marketing. The last two years from my own station to optimize the experience, SEO seems to walk in a malformed road, is "outside the chain." Even the production of the site's technical staff to give up the news modules, direct several static pages, no news, only to do outside the chain. This directly increases the difficulty of my optimization. A previous station was basically ranked in one weeks to two weeks (white hat, because the words are not competitive). Since the beginning of last year, most of the time after abandoning the news is one months to 1.5 months.

Stripped of the news of the Enterprise station what is missing? The user experience is no doubt. When the user through the search into your site to see: "XXX Products" a few words when you think he has how much patience to call your phone? Without detailed explanations, no detailed comparative analysis, so alone a few words.

The above point of view that SEO is just a network marketing of a computer technology, and not all of the network marketing, in today's SEO technology standardization, civilian today, it is just a kind of people know the criteria. (Key words are not perfect? Does the title have to be written? is the site within the chain reasonable? And so on and so on); The user experience is not the same, the user experience these four words embody the thinking of the station, the people thinking. Enables people to interact with people through the platform. Better generation of services, when the user's appeal has been the business is coming-that is, let users gain maximum benefits.

Second: The user experience of the portal community website

I am a local portal operator. Doing editing, doing marketing basically doing everything. When I was involved in creating the portal I always stressed that I do not do seo, all kinds of normative things I write you well. Then, around the needs of local residents to start to improve the content, from the real estate sales, talent recruitment to a variety of classified information. When a netizen wants to do some interaction on the website, I will let him finish with the most concise and effective experience. The Netizen's request obtains, my website word of mouth also spreads open. After more than a year's time has overtaken the local one has done six years old forum.

This more than a year of time I do is: to improve the content of Internet users need to improve the Web site procedures, and strive to achieve the user experience optimization.

Good Weekend time more on the simple writing, bad writing ideas Express is not very clear. I'm sorry.