Example illustrates the four-point performance of an enterprise station that is prone to excessive optimization

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Hi, I'm Wang Jishun. Recently, Baidu's a series of algorithms to make a lot of sites overnight rankings, except for some of the content of the site is really poor quality results in the rankings, Wang Jishun found that some of the site is its own optimization caused by excessive. We often sigh why the site did the SEO, and SEO rankings are not even as those do not do SEO site, many times is not your optimization direction is not correct, but caused by excessive optimization, in the optimization of Baidu rankings, over optimization is easy to cause the site down right, ranking disappeared phenomenon.

Today a friend found me, let me help do a website SEO diagnostics, the site is a corporate site, the problem is: Baidu no rankings, but included and Baidu snapshot is still very new. Typical Baidu drop right type, is what causes the website is Baidu down right?

We first look at the site of the basic SEO data

From the above figures can be seen, the site is not a new station, has more than 1 years of history, in the Baidu update algorithm before the site ranked very good, suddenly overnight site rankings. From Baidu snapshot information, the recent collection, the number of chain, Baidu Spider is still crawling the site. By asking the Webmaster article content to add the way, is collected or original. The answer is original. It is likely that the optimization is excessive. Why do you have this verdict, look down.

The underlying factors that cause optimization excesses:

1, the use of nofollow

From the picture above can be seen, the site in order to screen the spider's meaningless crawl, using nofollow properties to screen out some of the pages do not participate in the rankings, and not only a few screenshots in the links, the home page also has a few nofollow properties, for the enterprise station, the content of the site is not very Baidu Spider can crawl the content of the website in limited time, so, in Enterprise station, need to use nofollow attribute carefully, many enterprise site's excessive optimization is to a large extent caused by.

Solution: Remove the nofollow attribute, of course, if your site through the site log to view, there is indeed a few links to crawl some of the phenomenon, you can use nofollow to control the Spiders crawl behavior, so that spiders can crawl other pages, can help increase the site included.

2, the use of secondary navigation

From the above figures can be seen, the site using the secondary navigation to increase the density of keywords, in the red box, have done anchor text to the home page. In the use of the secondary navigation, my suggestion is to put some keywords, but the anchor text point to the need to point to the relevant page, rather than the anchor text point to all points to the home page, the technique is easily judged as optimization over.

Solution: Remove the link to the home page, leaving the main keyword a link to the home page.

3, Article content page

Content page, almost every article do keyword anchor text point to the home page, in the General SEO optimization, this point of operation is reasonable, and is the most common. But the enterprise station capacity is less, in all Content article page inserts the main keyword to point to the homepage, also very easy to be judged for the excessive optimization. Through we can in the article content page layout some related articles, and the main keyword to do anchor text pointing to the home can occasionally. Objective to reduce the trace of optimization.

Solution: To increase the original content of the article, while increasing the interaction between the posts in the station, so that the Site content page form a huge network for spiders to crawl, while facilitating the transfer of weights between the pages.

4. External links

Site outside the chain domain data is 2690. But by looking at the external link data can be found, the distribution of the outside chain is basically a forum, and anchor text way is very small, outside the chain of forum is also very few, this outside the chain of universality, high-quality sex above do is quite scarce. This alone, Baidu is likely to determine the site for excessive optimization.

Solution: Increase the breadth of the chain, do not rely on the chain outside the forum, but also released some other forms of outside the chain, such as: Blog Outside the chain, video chain, SNS community, questions and answers. Through this method to achieve a wide chain, but in the release of the need to pay attention to the quality of the chain.

Enterprise site optimization without the use of advanced SEO technology, Enterprise site is different from the large web site, there are some SEO technology will make the site has excessive optimization of the suspicion, we often say not to SEO and SEO, need to stand in the customer's perspective to look at the problem, such a site can be a long-term development. This article is from the Beijing Forum net http://www.beitao8.com/Beijing Forum original starting! Reprint please with link, if need to SEO diagnose friend can consult me, I am happy for your website free to do SEO diagnosis of Austria. My contact qq:526562810 (please indicate the need for free SEO diagnostics).