Example parsing the secret of the Long tail

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Last time I A5 started an article "How to create a successful real estate website" by the majority of webmaster welcome, many webmaster to mail consultation details. Today, I pick the most concerned about how to build a long tail, to my own operation of Kunshan look at the housing network as an example, in the form of actual combat to tell you how to do long tail keyword. The last time, although briefly discussed, but this time will be a more comprehensive perspective of the long tail of the secret.

1, Long Tail selection:

Take Kunshan view the housing network as an example:

Main keywords: Kunshan real estate network Kunshan Real Estate

One-level long tail: Kunshan Second-hand housing Kunshan rental

Two-grade long tail: Kunshan + district + Second-hand housing, Kunshan + area + rental (such as Kunshan zhangpu rental), Kunshan + community

Because of the two-level long tail can be combined changes, such as Kunshan + region, the region + second-hand housing, Kunshan + area + second-hand housing, the region. So a standard long tail is actually a combination of many long tails.

As a result of a lot of towns around, plus a lot of community, generally such a combination of the following, at least can plan no less than 2000 of the long tail quantity. This is a huge long tail for anyone who optimizes it.

2, Long Tail layout

Home Layout main keywords: Kunshan real estate network, Kunshan real estate.

I operate the Kunshan view of the network due to the early stage is not I in the operation, so in the homepage keyword set above still have some problems, of course, the main keyword can be selected according to the index analysis, such as Local + real estate, local + property information. Because of the different search habits around, so we must be more analysis before we can determine.

Navigation layout One-level long tail: Kunshan second-hand housing, Kunshan rental.

This type of page can be set to a level two directory so that the structure will be clearer. and the exchange of links in the future when easy to change. But a lot of technical reasons can not be achieved also do not insist. But many of the first-level keywords of the homepage is often a list page, which greatly increased the difficulty of optimization.

Specific can refer to my rental home page arrangements. Below I will also talk about how to improve the ranking of list pages.

Conditions two-grade long tail: Kunshan + district + Second-hand housing, Kunshan + area + rental.

Detailed interior page layout Long tail: Kunshan + community.

In the selection of the time to add local conditions, of course, can also be other long tail conditions, as long as the click of this condition, title will automatically match, and the URL will make changes. For example, the conditions are divided into local, price, then choose these two conditions when the title should be Place + house price (for example, Kunshan 2,000,002 hand House). But we remember that, because of the high similarity of the list page, and Baidu included in the list of restrictions, so must be in the title and the chain to strengthen the difference.

The remaining area of the page is of course only through the details of the plot inside the page to do, this is not very difficult.

3, long tail internal link building

The setting of the internal anchor text must be effective for the promotion of the long tail keyword. Especially for the less difficult, less competitive words.

<1> at the bottom of the list page add the main two-level anchor text, first, in order to avoid the appearance of the same bottom anchor text, you can make some appearance settings. Can refer to the specific home and search house, they do a very good piece. Second, enrich the contents of the list page so that there is not too little literal stuff. Third, increased user experience, more convenient.

<2> website through technical means, as long as the end of the place, automatically will do anchor text. Many portal sites seem to attach great importance to this piece now. Of course the matching anchor text must first match the long, and then match the short. Because the longer the longer the number of long tail will be less, if the first match short, will cause long tail has been not to do anchor text.

<3> difficult long tail can be called to a first-level home page, or home page, get a better weight.

4, long tail external links to build

Many people do outside the chain only to do the home page, in fact, is very helpless, because do the inside pages, also do not know what anchor text, did what use. Through our above layout, we basically do, each page is one or even more long tail. This can also be a lot more convenient outside the chain.

Do the basic methods of the chain we all very understand, say is not interesting, but to pay attention to the following points, we must understand more:

<1> first pan to do long tail, after a period of time, according to the ranking to determine the length of difficulty, and then slowly break.

<2> Anchor text Diversity, this actually said above, a standard long tail is a combination of long tail, do not just do the same anchor text, and sometimes only do links, do not do anchor text.

<3> This is important and is overlooked by many people. If you have resources in hand, use other high weights to make links to the home page. I use this method to break through more difficult words. For example, Kunshan rental Information This word, I was made with a first-level homepage, and is an internal page URL, or list page, quite difficult. Later, with a few high weights of the site to do links to this page, this inner page will soon rise to the first. We can Baidu Kunshan rental information to see.

<4> to get a good ranking of the list page, the first is the internal arrangement, the second to use the chain firm. Once the chain is strong, naturally your list page also has a good ranking. Find a long tail that does not participate in rankings or instability, and use the chain to stabilize him.

I have already from the choice to the specific operation to tell you how to optimize the long tail. This is just a thought, we can extend this idea to a variety of web sites. Of course, there are a lot of other problems, but the pattern is right, the end result will certainly be correct.

This article by the Kunshan Real estate information net http://www.5khouse.com stationmaster A5 The first, reprint indicates the origin!