Example share foreign Trade enterprise site new station online operation strategy

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Foreign trade financial site operations are different from the general corporate site, the site's overall user experience needs to be particularly high, the author has also run the foreign Trade financial site, according to their own optimization experience, to share a few foreign trade new station on line operation Strategy, with the common exchange of learning.

Foreign Trade brand Word-of-mouth construction first

The website involves the foreign trade finance profession to have the capital to travel, first enterprise itself needs to have certain brand, the quality brand can provide the quality service to the user, especially for has the transaction website, the website prestige degree is more important than any other. such as A5 transactions can be so successful operation, with A5 Webmaster Network Strong user reputation is related. In the brand building first enterprise must have an independent official website, website to be able to obtain the relevant enterprise certification, the site's external brand building to keep up with the operation.

External brand building methods can include: Relevant media articles recommended, it is best to enter the Baidu news source platform, improve brand awareness, on the basis of news to improve the brand building site; The benefits of brand building ultimately come from the user's evaluation, the site in the construction process of financial transactions need to be completed, As far as possible to avoid users in the site transaction disputes, impact on the credibility of the site, the operation may be used in the relevant marketing tools, whether it is to improve the intensity of the publicity, or the real existence of related services, as long as the deal with customers promised to do the service, we must provide users with services in place, so as not to commit to the things caused by Foreign Trade financial site brand building must be the first operation, the site only has a strong brand building, in order to rise to other aspects of the site operations.

Reasonable SEO optimization strategy

The use of network marketing methods to improve the overall sales of enterprises, the Web site in addition to the establishment of the Internet after the brand marketing, but also need more search engine optimization support, the site can be optimized in SEO to achieve perfection, the source of Baidu search engine traffic is very considerable, plus the site has a good brand, Companies want to be successful marketing is also in the foreseeable. Reasonable SEO optimization includes the following points:

Reasonable layout site weight

For the new station just online operation, the weight of the site is very limited, in ways to improve the weight of the site at the same time, but also to reasonable layout of the weight of the site, for some unnecessary pages, you can use nofollow tag shielding. The top navigation bar in the site do not use the nofollow tag, in the bottom of the site will generally appear "About Us", "Contact Us" and other common introduction pages, these pages are mainly for users to see, so you can add NF tags to these pages.

Reasonable site META tags

Throughout the operation of the International (http://www.tuhuiguoji.com/) in the META tag details of the optimization is very important, the title of the home page introduction: The official brand + enterprises to provide product services; The description provides a list of services that the enterprise can provide to the user and, at the same time, provides the site with an investment management and information Consulting service for its customers. Site content of the META tag is also follow the principle of SEO optimization, the use of internal page title + website Official brand name, the title does not accumulate any keywords, natural seo optimization method not only improve the user's experience, but also make spiders more trust in the site, given the higher the weight.

Reasonable outside chain construction

In the Baidu update Green Luo algorithm and pomegranate algorithm, the external link construction of the website is more and more difficult to do, the new station on-line wants to obtain the higher weight, the outside chain construction formidable is the homepage task, wants to look for the high weight outside the chain construction is not easy, is easy to do platform weight not high, the weight high platform is not easy to do The author of the new station in order to get a higher weight, spent a lot of time on the construction of soft paper, soft paper submissions will be information and other related sites reproduced, are the user's sincere reprint, so that the chain spiders do not think is cheating link, while the weight of the chain is also very high, the webmaster in the construction of the chain can be considered in addition to the chain method.

The above is the author of their own operation of the new station to get some experience, may exist imperfect places, the webmaster can be proposed with the author Exchange learning. In the Foreign Trade Financial Enterprise website operation, the author has always believed that the user experience is the first, the website brand construction must be avantgarde.