Example: Viral marketing case analysis of IP over 700,000

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Mid-Autumn Festival will be to write this case analysis before, I wish you webmaster friends happy Mid-Autumn festival, would like to "love your people More love you, you love people more understand you".

Today will be analyzed in this case, with the Mid-Autumn Festival has a relationship, that is, the use of the Mid-autumn Festival and other festive use of viral promotion, in the end can let your site IP to achieve how much?

I said, 700,000 is not a problem!

Some netizens will ask, is it true or false?

I say, 700,000 are conservative figures?

Why?

Because there is a number for proof, black and white.

(a) before looking at the data, in order to make this article more integrity and systematic, but also easy for novice friends to better understand what is viral marketing, we first simple understanding of viral marketing related content.

1. What is viral marketing?

It is so defined, viral marketing refers to the first initiated by someone, the initial information sent to the user, and then rely on the user's spontaneous Word-of-mouth fission-type publicity, because his principle and the fission of the virus is similar to economics, called viral marketing, it is a common and very effective network marketing methods.

2. Examples of viral marketing methods:

(1) Free service Law

We usually use the free mailbox, free space, free domain name, ICQ online timely exchange software, and so on, when you use one of the functions, such as using a free email to friends e-mail, the system will automatically bring you some business information, so that you do not autonomous help to do the publicity.

(2) Holiday greetings

Whenever the festival comes, you can pass Qq,msn,e-mail and other tools to send some blessings to friends, usually directly send a message, or send a blessing page address to their friends and relatives, because of the festival, we are very happy to receive greetings from friends, At the same time will be forwarded to our relatives and friends around, such a viral marketing is produced.

(3) The name of the service

The name of service service does not like the above free services like the need for a certain amount of financial resources, more suitable for small companies or personal websites. Provide some of the queries that are often used in daily life on the website, such as: bus inquiries, telephone inquiries, mobile phone attribution to the query, weather inquiries, such as the use of these practical inquiries together, to provide users with great convenience, users will be a good reputation, can be quickly in the network name to promote, Of course, this method does not work too clearly.

(4) Many others, such as sending jokes, or making their own pictures with the site address to send friends, their own production of video files and flash games for others to forward, and so on.

3, viral marketing considerations and strategic elements:

(1) If you want viral marketing to spread like a virus, you must pay attention to some important factors, or your viral marketing will come to a halt, what attention?

A. Do not directly send pure advertising, reason not to say, the earth people know;

B. Information to be practical and convenient to disseminate;

C. Do not deceive customers, this is the most important, otherwise you may be complained, want to complain about QQ winning the same complaints you;

D. To do a good job of human services.

(2) An effective viral marketing strategy of the basic elements:

A. Providing valuable products or services;

B. Providing a means of conveying information to others without effort;

C. The range of information transmission is very easy to spread from small to large;

D. Use of public initiative and behaviour;

E. Use of existing communication networks;

F. Use of other people's resources.

(ii) Case study

This case is used in the last section of the viral marketing method for example of the second, send a holiday blessing method.

Before the mid-Autumn festival comes, the sponsors produced a beautiful mid-autumn Festival blessing of the page, the blessing of the page and the ordinary greeting card, there is a different characteristics, in the bottom of the page there is a text box, users can fill in the text box is the name of the blessed person, and then sent to the blessed people, So that the feeling of being blessed is the other side for its own card, like the heart will be very happy, but also very willing to use this method to send friends around the blessing, and then viral marketing in our side produced.

Let's take a look at the viral marketing that it uses here, basically in line with all the strategic elements of viral marketing, such as the provision of services is a valuable holiday blessing, as long as the name of each other, and then it is easy to send the address out, very convenient, etc., and there is no violation of viral marketing of all the considerations, So the viral marketing is also relatively successful.

1. We first look at the first data, is the basic situation of this website.

From here we can see that the site's statistical date is August 25, 2008, that is, the initiator specifically for this marketing to do a statistical analysis, it seems to be very prepared, this site in the day I want the traffic ranking is the 16th place.

2. The second one is that we would like to know the basic flow of this site is how much.

Oh, you see, the recent traffic is 712,369 IP, yesterday's traffic is 624,167 IP, and PV is only three times times the IP is not yet, to explain what, the site's traffic is relying on continuous forwarding to get. Because today is closer to the Mid-Autumn festival, so the flow of traffic than yesterday has nearly 100,000 of the gains.

3. We put the following search engine, keywords and the antecedents of three pieces to see, easier to analyze:

From the search engine above, the flow from the search engine is about 2,200 more, accounting for only 0.3% of the total flow, and a huge 700,000 flow, from the search engine traffic is negligible, or even negligible; from the second table of keywords, there are few keywords; these further prove , the flow is not from the search engine; where does the flow come from, see the third, the direct input URL accounted for 98.4%, the most important is to see below, some traffic from a lot of different QQ mailbox, that is, the initiator in the early launch of a lot of people through the QQ mailbox to spread. From here we can also see the QQ mailbox in the promotion of the status of the site and about it.

4. After reading the above data, let's see what information we can get through this viral marketing.

From the first picture we can understand what users are using the operating system, XP system accounted for the 95.7%,vista system accounted for the 3.5%,2000 system accounted for the 0.4%,server2003 accounted for 0.3%. Other basic can be ignored, from here you can see the super monopoly of Microsoft operating system.

From this data, we can see most users or IE6,IE7 is only a small part of our vast number of webmaster friends to promote the fire Fox browser, simple calculation, also less than 0.3% of the total. Webmaster friends to do when the station or to think more about IE's flow device.

5. The remaining pieces do not explain, netizens can see for themselves.

6. Finally, attach some screenshots of this website, so that we can feel the authenticity of this case.

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