Examples illustrate the importance of changing operational thinking

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Baidu Recent algorithm to update the majority of webmaster depressed, if the better operation of the website? The following is a real case to talk to you about the importance of changing operational thinking and how to master the right operation thinking.

Some time ago analyzed a station, is a chance to know a friend of the website, called E Road Fan Network. The data on the website is very good. The first time I met this friend, I spoke with him for about 5 hours. I asked a lot of questions and picked out a few questions that you might be concerned about: how many people are there in your company? What are some of the optimization methods you use?

At first I thought his website optimization aspect is very formidable, after the exchange I only then discovered that the other party does not understand optimizes, said here, I estimated many so-called seoer to feel ashamed. His answer is: This site is one of his own development, maintenance, and only at night maintenance; he did not know the optimization, but later learned some, the site revenue of about 20, 300,000 each year.

After the exchange found that the website operation thinking is very important, according to the exchange, I sorted out the relevant friends of the way of thinking, hoping to help everyone.

Self-development or breakthrough of conventional. Many stationmaster does not develop independently, this is a disadvantage in itself, why? If we do not develop, can not achieve the expansion of the function, can not achieve the system upgrade. Friends of this station is entirely self-developed. Independent development of the system, itself in Baidu has a ranking advantage. Many friends will say, I will not develop, is not to do it? Not like this, we use ready-made system to break the train of thought, do not I have, people have my excellent, still can be.

Second, good at grasping important events or festivals for special reports. My friend's station has a public service special channel, specially collects the Commonweal project, this practice is very good. For Qingming Festival, my friend developed a set of mourning activities, attracted a large number of people to participate in the memory of deceased relatives. This topic embodies an important thing is to interact with members to meet the needs of users.

Third, good at grasping long tail words. Although my friend does not know how to optimize, but he from the customer's point of view to add a very strong buyer library, attracted all over the country enterprises and institutions, the company settled in. The results of these long tail words are very good rankings, is a mistake.

Four, enhance the user experience degree. Friends of the user's understanding of the experience of more than most of our webmaster thinking, in addition to the site real user experience, he will also virtual some Web site experience increased to the site. With the permission of friends, I have the virtual user experience degree of the method open for everyone to learn, reference use. Download Address: http://pan.baidu.com/share/link?shareid=488147&uk=17018093

Improve the value of the website, solve the customer's problem. Friends of the website is the industry site, he asked me if there is no mass software, I said no, you want mass software what? He said I want to give the website to the merchants for free use, for everyone to save time for publishing, bring benefits. Here, I would like to say that only to find ways to solve customer problems in the site to maximize their value.

Six, the profit model thinking promotion. We found a lot of websites, open there will be a lot of ads, people disgusted. Friends say his station is only 20 ad spots, he can sell every ad to 50,000. I mean, how could it be. He said, my site is already the industry first, I only do 20 ads, maintenance convenience, I bring the brand value to customers, many large enterprises are willing to buy this ad bit. Of course, his website some Baidu Alliance ads, but does not affect the whole station effect. Thinking a little messy, generally speaking these, I personally learned a lot of special things from his website, can say that the way of thinking of the website operation is very important, decided the value of the site to improve the degree, remember, can solve the customer problem of the site is a good site.