Examples of animation film and television website Marketing Promotion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

At present, the film and television sites can be said to be very, very much, potatoes, Youku, Archie Art and so on site occupy the video industry's big head. However, even in such a competitive environment, we can still find a lot of excellent grassroots web sites, still live very comfortable, such as the odd heat network, such as large flow stations. And today we want to analyze the vertical industry stations, such as anime website and so on. In order to stand out from the brutal competition, marketing promotion is the problem that stationmaster must think. Today, combined with my anime website, to talk about their experience in this area.

1, starting from the existing resources, clear site positioning

Why choose Anime to do, the main reason is of course their interests, but also the inspiration of friends. Friends are very keen to see the United States drama, what time each week what the United States drama, the main characters background information, the surrounding life are at their fingertips. Using these resources and hobbies, he built his own American TV website. Have hobbies, naturally also know where to find like-minded friends, the site also slowly sat up. See his practice, the same as stationmaster of course I also hope to be able to combine own interest and resources to do station. The first time to do video site, then chose the animation industry, which mainly recommended the Japanese anime.

Figuring out where your strengths are, you can filter out a lot of meaningless users. A website is all a kind of people like content, of course, has great appeal. Achieve "can let the user put in the collection folder", is the video website promotion main purpose.

Japanese anime, the most famous of course is Naruto and the Sea Thief King, the two have already matured the site in operation, set up their own fans and forums, want to start from a large flow of two animation naturally very difficult. Therefore, I position the website as "medium short animation video net". 2012 Sword God domain, Demon milk Dad, this year out of the giant, are I very like the new anime, is also the site's flagship project.

2, find customer groups

The site is built very quickly, how to operate the first step, is to find a customer group. Anime hobby groups mainly in students, although there are a large number of QQ group, but the level of activity inside is not high. By contrast, the forum and Bar is the mainstream of anime enthusiasts, because the forum's management is relatively strict, generally only allow their own site links. So I choose to stick to promote.

3, the Promotion method: Direct link + soft article promotion

Post bar every day there are a few animation updates, such as today updated the giant last episode, put my resources into the network disk, and then to post to send a message "to advance the giant 26 set high-definition version download." This is the simplest and most effective method. Of course, the simpler the way, the more people do. If there is no trumpet to help the top, the post will soon sink. Even if it does not sink, be careful to delete the moderator in the name of advertising.

The other is the soft text promotion, this method is very reliable, also I recently extremely enthusiastic. Write their own or to find an expert to write the analysis of paste, the content of the animation analysis, triggering controversy, eventually guided to their own web site. Anime and the United States, like the update mode, will not be the same as the Chinese TV series out of a one-time, updated content each week, the story behind how to develop, this episode of the bright spot, are the most widely debated topic. If you can grasp the direction of the topic very well, set up the website brand experts and authoritative image, will soon gather a large number of fans. Is the site still afraid of no traffic?

This is the story of guessing the post, soon have 100+ reply, triggered the discussion, whether it is posted on the back of the post site ads or directly to the letters promotion, are very smooth. Through such a method, just to advance the giant a cartoon, I already have 6 QQ group. As long as there are updates or the essence of the article, will be posted to the QQ group, let everyone go to the website, haha.

4, the establishment of convenient sharing channels

The grassroots website must make full use of the spontaneous communication function of social media. From potatoes, Youku and other high click video below, you can find that the essence of the brilliant comments, extremely attractive. Sometimes, comments are more valuable than viewing the film itself. Therefore, after each animation update, I will manually find good comments, placed in the video eye-catching position. At the same time, the micro-letter, microblogging, QQ sharing Links added. Within three days of this improvement, the flow was roughly doubled. Can be seen to share the power of quality content.

This article first A5 webmaster nets, reproduced please indicate the source of http://www.yitu12.com, thank you for your support!