Examples of how to do a web site to promote the network

Internet marketing is a hard thing, especially in the early stage, everything is zero, very difficult. Talk about how I do network promotion

I did not do before to promote the Internet, for SEO is only stuck in the concept, so many things are learning while practicing. But when I did it I discovered that in fact, network promotion is not good.

My company is a restaurant company: Shanghai Lvxin Restaurant Management Co., Ltd. Before I interviewed the company, I looked at it and searched the search engine for the related keyword "canteen contract" because the company is doing This one The result is very unsatisfactory. Then I tried to search the company's name, which is not ideal, the situation is very bad, found the first few, are some recruitment website. This result is very surprised me, my heart suddenly felt a pressure.

company name

I analyzed it. The name of the company on the Internet is "Shanghai Green Xin (Xin) Restaurant Management Co., Ltd.", and search engines for brackets, generally do not care about, leading to included inconvenience. So my first suggestion was to change my name to "Shanghai Lvxin Restaurant Management Co., Ltd."

Home page

I looked at the company's home page, actually a flash. At that time it felt like two words: "depressed." Flash is beautiful, strong visual impact, but for the inclusion of very inconvenient, so the second suggestion is to remove the home page flash.

Website frame structure

Into the site, I carefully looked at the site content is not much, purely static form, there is no background management. In the navigation bar is also a multi-purpose image, which is not a lot of keywords. How to promote this? Heart suddenly cool. So I finally find the manager, asked directly to replace the entire site.

According to the company's website now summarizes the following questions:

1. The name of the company on the network to be changed (formerly called Shanghai Lucent, and later changed to Lucy, so I simply recommend that you do not want the previous "Xin" word)

2 home flash do not.

3. Try to use the text station, like what navigation, contact information, do not use pictures.

4. The choice of keywords, the company had several original keywords, but I based on the analysis of Google and Baidu, selected a few more competitive keywords "canteen contract, canteen management, restaurant management." Why do you choose these? Because these three include the case and the search for heat compared to other keywords add up to the total number, although intense competition, but there is no relevant industry portal, you can fight, unlike sohu , 163, simply looking for no difference with them.

The reason why the request is based on the actual situation of the company and the company's inclusion is very bad, and now is not the time to pay attention to visual effects, so I suggest the company as early as possible content-based, visual content rich at the same time, as much as possible Be beautiful, but everything should give way to content. The manager also agreed, the site again according to my request, it takes two weeks.

There is so much time in the middle that I can not do anything else. So I started to slowly explore how to do a good job of promoting the company network.

PR value on the issue, because the revision, so the exchange of friendship links, can only be put on for the time being, but a good revision, we welcome everyone to be friends.

Now I will talk about my promotion steps. I personally advocate doing things step by step, do not do everything at once, so the effect is not necessarily like where to go.

Alibaba

Since it was commercial, I started to think of Alibaba. I use the company credit through account, a message can be sent once, so I copy the company's product release dozens of messages, and then send once every time (I usually send once every few hours, sometimes every few minutes.)

Another way is to use the maxthon table save function, leave a message in the company's website.

Blog

Alibaba made a few days, I feel that time is more than enough, I spent another day to apply for more than a dozen blogs, blog names have been changed to the company (which can be the site address, it can be the company name), and then released Some company-related articles, as original as possible, then leave the company's website inside.

3. Baidu and QQ

This is the second week of things, and I started doing is Baidu know, register the name of the company's account, to answer other people's questions. Later found not good, because the company's Web site included in the situation is too bad, so I use www.lx588.com or lx588.com go inside for others to answer questions, try to increase the number of these two strings were included.

4. And so these two work smoothly, I went to some industry-related sites (very few, so I did not do as the focus), which registered ID, made a few articles, I plan to update up to a week Once, because there is no standard in the industry, this type of site traffic is not too large, not as good as the flow of business sites. Of course, if you are doing other industries, it is different, depending on the actual situation may be. It is important to do things that can not always be applied to others, depending on the actual situation.

5. Then is to send some soft paper and the like. Sent to the PR value of the site, because I contacted the short time, so I do not know much, only to know "webmaster." I hope a friend can recommend a few to me, I am extremely grateful. Because I have done a lot of industry, a lot of contact with the industry, so adapt to the new job can also hope to make more friends site is still continuing to change, it is estimated that these two days just fine. So the specific results, I do not know, I can only say that this is a white opinion, do not know if it is. There are some I did not say, such as: to the major search engine submission site, the use of sitemap, the use of robots.txt, the company's Web site positioning, etc., later write it. Now I just want to have friends who can talk to me a lot. Provide several sites like "webmaster" to facilitate the promotion of soft, not very grateful under.