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If the site is a villa, then the title is the house number. If the site is a commodity, then the title is the name of the product. In the Web site optimization, the importance of the title is beyond doubt, but also the webmaster to do the optimization of the battleground. At present, the Web site title are all kinds of strange, generally can be classified as simple, SEO optimization, comprehensive type three categories, and these three categories is also our common title processing methods. Site title in SEO optimization occupies the position can not be ignored, such as the common optimization of the excessive of which includes the title of the keyword, too long title. So for SEO optimization, the title should choose which of these three kinds of it? Today I would like to explain the optimization of these three titles.
Simple title
Many webmasters may let the title set too simple for the optimization of popular keywords and disadvantage, because we all know in the title to add the site keyword, to rank only use. In fact, let's take a look at Baidu's title set,
Carefully check the title of all Baidu website, its title set is very simple, on the word, and these are not included in the site's keywords, but its ranking is still strong. There is a reason, a, simple title more conducive to user memory, such as Baidu know the first station, we all know to search information, all know Baidu a bit, this is the use of simple titles. The second is conducive to building a website brand, a simple title in favor of the user's memory naturally to build a website brand is very helpful.
Second, SEO-type title
At present, the personal site, the title of the site is more inclined to set for the ranking, in fact, is to put the keyword as a website title. Because according to the optimization guide and the predecessors of the optimization experience, the keyword placed in the title and placed elsewhere in the rankings are different. And the most weight of the site is not the home page. So SEO type of title How to set it?
The title on the map to set the method is the SEO type of the title set method, this set of methods in the SEO optimization point of view is very helpful, but standing in the user's memory and create a website brand angle, this setting method can be said to be very small. After all, the title is the keyword, even the name of the website is not, talk about what to build the site brand? How can you let users remember the name of the site? So, for SEO-type title settings conducive to SEO optimization, but not conducive to building a website brand and users remember the site.
Iii. Comprehensive Title
In the site optimization, the webmaster needs to add keywords in the title, but also need to let the site have their own brand name. Naturally there will be a third way to set the title, that is, the first two kinds of combination, so that the title of both the keyword also has the site name. This method of title setting is the most popular optimization method, so that can be in the site optimization can not only improve the site rankings can also create a website brand, then this setting method should be how to set it? In Figure:
As shown above, the keyword and the name of the site are separated by dashes, which is conducive to SEO optimization, at the same time to create a website brand, so that users remember the site is also very beneficial, the author of this title set method called the comprehensive title.
A suitable title can make SEO optimization effect is even greater, the same as a suitable title in favor of SEO optimization can also create a website brand. So, how to set up their own web site title relationship between the site optimization effect and brand awareness of the site, the author recommended the use of a comprehensive approach to the title, this can be conducive to SEO optimization also conducive to build their own website brand, as for you to choose which kind, it depends on your own bar. This article by www.520jia.com Fashion Home Supplies exclusive, A5 starting, reproduced please specify, thank you!