Examples show that user needs are simple, complex functions are simplified

Absrtact: Engage in website operation or optimization, what your website can do, what can serve users, what places attract users, if these do not understand, it is difficult to get loyal users of the site, it is difficult to let the search engine that your site has

Engage in website operation or optimization, what your website can do, what can serve users, what places attract users, if these do not understand, it is difficult to get loyal users of the site, it is difficult to let the search engine that your site has a certain degree of user experience.

In fact, many of the webmaster who are doing the website operation, always a lot of content piled up on the home page, the home became the webmaster to express their core content of all areas, of course, this does not make sense, but if the content of the home page is too messy, then the user's experience is obviously not enough, the user's demand is very simple, It is the ability to provide a clean and orderly content that facilitates their comfortable browsing.

Understand the needs of web users

As a webmaster first to know the user to your site, like a person in the super big market, if the supermarket things a lot, and there is no each category of consumer goods, then users want to find their favorite content becomes very difficult, so the first page design mode becomes very important, To enable users to a glance from the home page to find the corresponding content, but also to let users through the home page to know what your site can serve users.

A lot of webmaster think, in fact, understand the user needs of the site is completely not necessary, as long as the user experience to do a good job, but once the implementation of the time will appear a lot of problems, such as looking for not all direction, because the user experience a big hat, But actually understanding the user needs is a way to make the site constantly improve the user experience through the details. So what are the user requirements for the site? The following is an example to analyze.

Examples show that user needs are simple, complex functions are simplified

In fact, users to the site is consumed, if the operation of the site webmaster positioning as a seller, then the user is the consumer, when we recommend goods to users, always through the words can seize the hearts of users, from this point of view, Alipay site to do very well, the user use Alipay purpose is to quickly pay, So in Alipay's home page, payment transfer is most obvious, when Alipay launched the balance treasure, so the balance treasure also began to show in the obvious position, these all explain an important direction, that is the site's core functions in the most obvious position.

For minor functions, for example, the relevant financial services, pay water charges and other services, Alipay using the way of navigation, so that users very simple fast positioning, which will further some of the complex features of the site simplification, users can very simple through the guidance of the site step-by-step will help users to complete the operation, There is nothing prohibitively the whole process, from this point also gives us some inspiration, that is, in the Web site optimization, for some of the site does not look important features, it can not simply let go, but the use of a number of auxiliary methods will be used in a comprehensive way to tell users and guide users.

Which means that when the site is operating, to fully carry out the thinking, the webmaster himself as a user to visit their website, and through the personal experience to see whether the site can provide their own fast service, can make their browsing become very smooth, and their satisfaction at the same time don't forget to invite one or two friends to test, This will enable the site to truly meet the needs of users.