Excavating cloud computing Oracle Microsoft Two historic rivals become friends

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Beijing Time June 25 news, according to foreign media reports, June 24 (Monday), the two big enterprise software giant Oracle and Microsoft held a joint press conference, announced that the cloud will form an alliance, Oracle Fist Products database, will be able to run on the Microsoft Cloud computing platform. However, there is still competition between the two giants in the future.

Microsoft CEO Steve Ballmer attended the conference, saying: "In the cloud computing world, there is not enough collaboration behind the scenes." ”

Microsoft and Oracle jointly announced that Oracle database products will be integrated into Microsoft's two products: virtual machine products serverhyper-v and cloud computing windowsazure. This means that enterprise customers will not be able to purchase Oracle database separately in the future, can be rented online in the Microsoft platform.

After the tie-up, Oracle and Microsoft will be rivals and partners in the corporate software market, the Wall Street Journal commented.

Cooperation between the two sides also involves other content. Microsoft will provide Oracle Java, Weblogicserver, Linux and other products to cloud computing clients.

The irony, Reuters notes, is that Linux and Java products have historically been rivals for Microsoft Windows and other products, and Microsoft is now in turn promoting marketing for its rivals. However, as the product line expands and the corporate user community expands, Microsoft will benefit from the expansion of the cloud computing business.

Danielives, an investment bank analyst, said Oracle's tie-up with Microsoft would not necessarily change the market for cloud computing, but that traditional rivals had become partners today, suggesting that cloud computing's future market potential is huge.

The "rivals" relationship between Microsoft and Oracle can be traced back several decades to the "personal feud" between Oracle founder Ellison and Microsoft founder Gates, which the tech industry has talked about.

After Microsoft released Windows in 1995, Oracle Ellison launched a cheap PC called "network computer" to counter windows but failed.

In the 1990 's, Gates decided to counterattack Oracle in the database market, introducing a better cost-efficient SQL Server that eats into Oracle's share of the database.

But in the mobile-Internet era, Oracle and Microsoft's two traditional software giants have become "targets" for a group of online software providers (cloud computing), such as Workday and Salesforce, and two giants feel the need to work together to meet new rivals.