Excellent meter network Wang: Entrepreneurial godmother entrepreneurial difficult to choose investors

With the giant network chairman Shi Yuzhu chat 3 hours, how much money need to spend? Founded by Wang from March 18 10 o'clock, in the http://www.aliyun.com/zixun/aggregation/10411.html "> home page Auction shi Yuzhu 3 hours, as of June 15 22 o'clock deadline, The highest quotation on the internet is 2,001,221 yuan.

How much can you earn from the net? Don't worry, this has nothing to do with the profit model of the network, "Celebrity Time auction, the proceeds will all be used for public welfare undertakings." "Wang said.

On the eve of the Dragon Boat Festival, Wang is still working overtime in the office of Soho Hyundai in Beijing, and her assistant arranges for an interview with the Chinese New Times reporter.

Wang looks a bit tired, but she said she was in a good mood, on the one hand because the first auction of the excellent rice network celebrities made a good price, on the other hand, because today is a public holiday, do not have to work as long as the usual working days, efficient labor. This makes her feel very comfortable, can slightly relax some, tidy up the material, or stop to think about the profit model of the network.

I want to start a business

Many of CCTV's famous economic programs still have traces of Wang. Wang founded the "Dialogue" column, the resumption of the economic channel set up the "Economic Information Network" and became the first chief producer, on this basis, and founded the Morning Show "the first time" and the noon file, "The Global Information list." Of course, more people know Wang because of its "win in China" column.

"I'm supposed to go down this road, but I want to change the direction of my life," he said. "Wang said.

It all comes from "win in China". Since Wang founded the program in 2007, the word "entrepreneurship" has been stimulating her. When you see many players because of entrepreneurial sadness and passion and tears, Wang as a witness, the heart will always stir up waves. When doing the show, she even wanders and imagines how she will start her own business.

At this time the Wang has been middle-aged, if stay in CCTV, may still be able to continue the promotion. But she was not satisfied with such a glimpse of the end of life. "Perhaps the passion for entrepreneurship and the desire to try a new life is too strong, so I decided to start a business." ”

In fact, Wang decided to start a business, there is another secret reason. In early 2007, Wang attended the Youth Leadership Training program at Harvard University's Kennedy School of Government. One morning they had group training, each group consisted of people of different nationalities and cultures, each taking turns talking about the biggest puzzles in their lives and being helped by other team members.

The Wang was distressed by the loss of television viewers. Because she found that every day after dinner, herself, her husband and children were all on the Internet to a computer, but no one turned on the TV, even including her own TV. It made her feel surprised.

Although Wang believes that television has its own audience, she also realizes that TV cheese has unwittingly been eroded by new media such as the Internet, and television is losing that part of the knowledge, the young people who pursue it, and the middle-aged man with the ability to innovate.

Wang talked about his troubles, and the team members who attended the training told her, "then you do what the Internet needs." "It was from that time that I spent more energy on the internet," he said. "Wang said.

After the return of training, Wang side still doing a TV program, while studying the network. Her understanding of the internet gradually deepened, and in "we" work, the founder of a column site, more specific understanding of some of the basic characteristics of the Internet.

In April 2009, Wang suddenly sprouted a good idea for creating a Consumer-to-consumer website. "The idea made me feel like I had to do it. "Wang" is similar to Taobao, to build a platform, so that users in the virtual space to achieve free trade, but this platform is not the real deal, but the experience and wisdom and other spiritual products.

Also because of this idea, Wang twice to the Central television station to resign, resignation reason is "I want to start a business!" ”

With an alloy of willpower.

Now, Beijing Soho modern City Pan Shiyi (blog) Once office, is now the chief editor of the network of excellent meters, was once Soho China co-president Zhang Xin's office, now sitting Wang. The network has now recruited a team of more than 50 people. But the "idea" that initially supported Wang's sea failed to withstand the test of the market.

Netizens have been accustomed to the network free, some people are willing to learn experience and wisdom, but no one is willing to pay, this directly let Wang "sell spirit products" network platform into a dead end. Two weeks after the site was online, the idea was rejected. This venture at the beginning of the setbacks, let her understand to do e-commerce to pay attention to the needs of users.

Wang still thinks his ideas are good, just "too advanced". "In less than 10 years, this E-commerce model will certainly become feasible." Still, she must face the current failure. "It's like people walk a detour, but that detour is more useful than the straight road, because of that process, you will often realize that the original way should be so." "Wang said.

Subsequently adjusted, the new network platform to the name of the Consumer-to-consumer network launched, the original platform that the only feasible column was retained, and become the focus of the current online-celebrity time auction. Wang tried to make the show a Chinese version of the Buffett charity lunch auction.

At this time, Wang for so many years in the accumulation of CCTV business contacts resources began to be used. She chatted with Shi Yuzhu, wanted to auction celebrity time, can provide a way for those who want to communicate with business leaders, and can use the proceeds of auction for charity. In fact, she would like to put forward directly to the Shi Yuzhu auction its time requirements, but ashamed to reluctant, did not think Shi Yuzhu initiative opened mouth, or you will auction me. "You can auction me a few times a year," says Mr Yu of New Oriental. ”

"Use 3 hours of time, can talk to Shi Yuzhu business, also can ask him to help you." Wang The advantages of this column. However, the profit model of the network is still vague. Auction celebrity time does not become a profit model for the network, because this model can not be copied in batches, celebrity and buyers can not quantify the effect of conversation. Therefore, it is imperative to find a reasonable business model for the network as soon as possible, so that it can be profitable.

To this end, Wang under great pressure, she really realized the hardships of entrepreneurship. Now she is personable, promotion person, planner, work at least 10 hours a day. Before coming to the office every day, Wang had to think that the meal would be full, because the meal would last for seven or eight hours, during which there were all sorts of things. Before going to bed, she also thought, this kind of sleep I have to sleep well, because wakes up, more than 10 hours all not to have the rest.

"No way, a lot of things on the top." Until now, I am not particularly handy, every day to be cautious. "It's so hard to start a business, it's not easy," Wang said. If there is no iron-like willpower, excellent adaptability, it is best not to venture, will not survive. ”

She was recently preparing to write an article called "Entrepreneurial willpower". She asks herself a question every day, I start my own business, and I have a personal experience of entrepreneurship, what advice should I give to those who want to start a business?

Choose investors carefully

In early May this year, Soros traveled to China and Wang took the opportunity to do a program. Soros, through the network, put forward "to the Chinese young people some suggestions." After the program on line, the flow of excellent rice network in the short term quickly rise. But in the use of "big shot marketing" to attract attention, excellent rice network suffered a rapid decline in traffic. Obviously, at least at the present stage, the traditional profit model by browsing volume for advertising is not suitable for the network.

Some people began to ask Wang, if the network failed to do?

Wang response to this is that the biggest failure of the network is simply not to achieve profitability. I don't have much to worry about, on the one hand, the current excellent meter net monthly cost only hundreds of thousands of, including rent, broadband, server and staff wages, this investment is not much; on the other hand, the network is not a simple network, but a stereo communication platform, behind it is a program production company. The programme of the network will play a part in the local TV station after 22, and broadcast at dozens of local stations.

At present, every production of excellent meter network is a two-way signal recording, the road is tape, for TV program production, the way is hard drive, to meet the network playback. That is to say, Wang just return to television and create programs for television, and the cash flow that keeps the company running is not a problem. Wang said that one day, I hope that the network can grow, to achieve profitability, but now is not in a hurry to rely on online profit, now the first task is to build the credibility of the site, making money in the second.

A lot of people who are concerned about Wang are also giving her various suggestions. For example, Liu told her that the content of the network is still too much, must be in the key breakthrough, a campaign to play a particularly beautiful.

"When one thing succeeds and you don't know why, you will fail below, which means your success must have been hit." "said Liu. Liu's guidance let Wang decided to put some of the best rice network columns merged. "It turns out to be a very good result. Wang was gratified.

It is not difficult to get some investment to Wang in business circles for years. It is understood that you want to invest in the organization of the network and many. But Wang said, because the network is to do the media, so to choose a match with its values of investors, can help the sustainable development of rice network investors, and not only the network as a money-making machine. So the process of looking for investors may be longer, not too anxious.

"Some people are willing to invest in the network, is talking about, so far, the operation of the network of the Fund, mainly friends and my own savings," Wang said, "There are now one or two investment institutions to enter the selection of the network of excellent meters, but the initiative in our hands." ”

In the face of the future, Wang said that measuring the success of the network, it's not how much money it makes, but in a rapidly changing society such as China, where a three-dimensional media space will serve a large number of young people, "if the young people really need this platform in their lives, then that means we have achieved success."