Excellent meter network: The auction Shi Yuzhu half charity half marketing

The newspaper (reporter Ying Male) in recent time was stir-fried the Shi Yuzhu time auction falls, Shaanxi Rui Tak Bao Mining Engineering ag to 1,899,999 yuan price "dramatic" auction success.　　August 6 night, excellent Rice network editor-in-chief Wang in the event held a news conference, frankly, the "public auction" is to gather the popularity of the site. Excellent rice net auction is the marketing way excellent Rice network editor-in-chief Wang Frankly, the auction has two purposes, the first is to do a charity, so that employees of enterprises to create a sense of pride, the second is the site needs to accumulate popularity, "I am very frank, this is a marketing way."　　Wang said the full donation of the celebrity time auction would be donated to the China Population Welfare Foundation's "Happiness Project" to help the impoverished mother in the southwest. Successful bidder and Shi Yuzhu chat public welfare according to the winning bidder Reed Bowers General Manager macro introduced, in the company to do their homework, a total of more than 10 issues with the Shi Yuzhu Exchange, in addition to the economic development of enterprises, small and medium-sized enterprises in the face of public welfare undertakings, and corporate philanthropy in the direction of the topic also discussed with Shi Yuzhu.　　Shi Yuzhu also expressed in the exchange of the public interest, hope that they and Giants group can also be in the public welfare field to find some innovative points to carry out work. The Foundation welcomes the visit to the donor project. The reason for the original King's "No Trust" was "distrust of the foundation", which was not a positive response, but Ting, deputy director of the "Happiness Project" of the China Population Welfare Foundation, said　　The auction money will be used for this year's drought and flood disaster in the three or four hardest-hit counties of female relief work, but also welcome to the donor rice network at any time to visit the charity Relief point of the project situation. Current commentator Zhang Tianwei the matter, the public auction can not be compared with the Buffett charity lunch. First Shi Yuzhu can not be compared with Buffett, and then the buyer is directed at the face of Wang to join in, and the organization of the auction of the network is also want to publicize their own, but through this way the foundation is indeed a good money, so the final result can also be said to be a multi-party win. Professor Chong, director of the Beijing University Civil Society Research Center, said that, whether it is an individual or an enterprise, if its behavior does contribute to the public good, it is worth affirming, this is a positive social innovation.