Excellent meter network Wang rethink the business failure: improper commercialization of personnel is weak

Wang, founder of excellent Rice network

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Youku founder Wang 28th in the 2012 annual meeting of China leaders to reflect on her business since the operate, employing improper, commercial ability weak three major mistakes.

"Entrepreneurship is just beginning to be particularly passionate, and it's easy to make operate mistakes." Wang said he had set up a development team in Hong Kong and India to communicate with them every week through video, but this kind of work led to a lot of money being wasted.

Wang share the first lesson is never operate. "I found that every enterprise in the operate, the world's only one enterprise to concentrate all the strength of the force, so that the world's obligations for him to do marketing, this is Apple." ”

The second mistake is improper employment. Wang revealed that that year recruited 70-80 graduate students, undergraduates, because the company's new and old staff ratio is insufficient, really can take them not even one-third, many excellent college students slowly left. Wang "was very good at that time, college graduates, master graduates to the company have 4,000 starting salary, I feel that Beijing is not 4,000 than the life of people, but the pressure is very large capital." ”

The third mistake is a weak product and commercialization capability. Wang said: "I am a culture, the previous content, the intellectuals are very strong, I am also CCTV's first doctor, but this temperament has not changed, in fact, the commercial sensitive smell of the weak." What did they say you were selling? ”

Wang advises entrepreneurs to be better at controlling small size and slowing down in the first three years.

"Many internet companies in the first year 30 people, the second year 3000 people, the third year 30,000 people, the fourth year is 300,000 people, so the enterprise is not a business." If a start-up company is not in a strong matrix, I suggest that within three years, the best small-scale walk, team running-in, profit model search, the system is established are small time to return to the room, three years of large-scale development is tantamount to suicide. She said at last.

Wang is the original CCTV host, 1994 graduated from the Chinese department of Peking University, received a doctorate in literature. 2005 and 2008 successively founded the "win in China", "we" column, as the chief producer and moderator. September 2009, resigned from the CCTV public office, began to start a business, the establishment of the network of excellent rice.

The following is a transcript of Wang speech:

Wang: Thank you! We see such a film, is the source of my venture, can see the process inside my passion is very full, but then the entrepreneurial process is actually back to the rational process, so I will tell you what mistakes I made? I hope my mistakes make the enterprise go better.

1, wrong inside first particularly easy to operate, entrepreneurial people just down particularly passionate, no passion can not re-enter the unfamiliar field, at this time operate performance of various characteristics, my company operate Hong Kong has offices, I use the Indian development team, weekly video to communicate with them, This way of working is actually a lot of money spent. There are operate such as other companies want to do this, do that, a lot of things are not done. The slower the return to the operate the longer, the faster the financial catastrophe. At first I thought I was a man's fault, and later found that basically every enterprise made mistakes, later summed up a struggle with the operate is to fight against humanity, because the characteristics of human nature is weaker, hope to do large, can see, can dazzle, especially when some people start a business is for people to see, I found every enterprise in operate, There is only one enterprise in the world to concentrate all the strength of the force, let the world's obligations for him to do marketing, this is Apple. So when I understand this, I think the incomparable share out do not operate, you think clearly when the reason will also operate, but the operate consciousness clear some, retract the speed is far faster.