Excellent meter network Wang self-exposure embarrassing history early Consumer-to-consumer venture failed

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Day gorgeous turn, investment network video industry, the former CCTV TV presenter Wang explosive material, early venture has committed two major mistakes: do not understand the user needs, chaos operate, she pointed out that entrepreneurship is actually from the passion back to the rational process.

Early creation of Consumer-to-consumer website was abandoned by users

It is understood that Wang was originally CCTV's famous host, has been in the "Oriental Space-Time", "Focus Interview", "News survey" did five years of investigative reporters, founded the "Dialogue" column, the resumption of the economic channel founded the "Economic Information Network" and became the first chief producer.

2009 Wang resigned from CCTV public office, a few days ago founded network television excellent meter net. The website started with a project called "Auction Celebrity Time", the first auction is the giant network chairman Shi Yuzhu 3 hours, by netizens hot, for the site in the future good operation to create a good environment.

However, Wang recently, but the early start of their own business is not so smooth, it has committed several major mistakes. According to her, 09 in Alibaba Group chairman of the Board of Directors of the inspiration, he wanted to do a web-based 2.0 concept of Consumer-to-consumer Web site.

The idea of starting the site is to use their own accumulated in the CCTV network resources, to build a successful people and ordinary people exchange platform, each issue of the invitation to their own industry well-known figures and netizens exchange, a charge of 1000 yuan commission.

The Consumer-to-consumer website was abandoned two weeks after it was online, making it possible for Wang to rethink the whole entrepreneurial team. She concludes that China's Internet users have developed a habit of unwilling to pay, and that it is hard for an entrepreneur to educate and guide users, which in turn makes the attempt a success.

After consideration, Wang decided to change the Web site mode to the form of a business, that is, or invite well-known figures in various industries to communicate with netizens, but through the advertising model for profit.

Wang also revealed his ambitious plan: the business model is only to provide a channel, the future of the network will be with 30 local stations, all over the evening paper, will also be integrated into the mobile phone, ultimately through a variety of terminals to provide content to consumers.

has been disorderly operate by the user enthusiasm lead to walk

It is understood that the initial stage of Wang business is relatively large, the result of scattered energy to lead to the whole effect is not good. In an exchange with Lenovo Group chairman Liu, Liu told Wang, entrepreneurial to rational, to have a good judgment, only the key breakthroughs to bring the overall win.

Liu pointed out: "For the start-up enterprises, not necessarily everything to do, will be business, personnel, such as the consolidation of a breakthrough, the effect is better, people are not very tired." ”

Wang listened to Liu's opinion, finally chose the key breakthrough. On the current Youku network, on the key play "auction Celebrity Time" brand, through the giant network CEO Shi Yuzhu, Innovation Workshop CEO Lee Kai-fu, Northern Lights Venture director General Deng, Ecapital Capital CEO ran, Dunhuang Network President Wang, Cisco China Vice Chairman Lin Zhenggang and other well-known people invited to the network program, Attract a lot of fans.

It is reported that the future Wang will also invite celebrities from all over the world to visit the network, but at present the most important thing is to do the existing work. Wang said that he is now on the microblog often received a lot of user advice, to the Web site to add a variety of features, but now from the passion back to rationality.