Excellent purchase of online shoe city and Watson join hands to achieve E-commerce and FMCG brand cooperation across the field

The consumer can get the code on the bottle of "Watson distilled water" purchased by Watson's shop and other retail channels throughout the country, and obtain the 20 yuan cash voucher of the online shoe city through the form of SMS, online registration, etc. The voucher is used in cash equivalents to purchase more than 200 brands on the internet, nearly 100000 kinds of products.

It is understood that this is one of the largest manufacturers of consumer shoes to buy online shoe city and the world famous FMCG brand Watson distilled water for the first cooperation. You buy online shoe city and Watson's common place is that both sides are worthy of consumer trust in the fashion shopping brand, this cooperation, will be both sides in the O2O mode of joint exploration, that is, offline business opportunities and the combination of the Internet. In this partnership, Watson is expected to sell 50 million bottles of distilled water with excellent cash coupons.

"The 29th China Internet Development Statistics Report" released by China Internet Network Information Center (CNNIC) shows that the end of December 2011, China's online shopping users reached 194 million. Such a huge user group has become the target of many electric business enterprises.

However, there are more than 1 billion traditional consumers in the 194 million online buyers. "We hope that through this powerful combination, the convenience of E-commerce through the Chiu Yujia Watson's chain and Watson's distilled water sales channels to the vast traditional consumer groups, traditional consumers will be able to through their trusted brand Watson to enjoy the new E-commerce shopping experience brought by the purchase." At the same time this is also a different business cooperation marketing attempt, "excellent purchase online shoe city CMO Xu pointed out."

It is reported that the purchase of online shoe city itself to bring consumers high-quality, fashion, reliable goods and services, this and Watson's emphasis on the quality of the brand positioning in line with; In addition, the rapid development of Tesco, a short year has become a shoe-like electric dealer in the first-line electric business platform, and at this time become Watson's partner, but also by the industry's attention.

Industry insiders point out that this cooperation is a deliberate attempt to cross-border marketing. For Watson, consumers are buying their distilled water and can be an additional "cash" to make their goods more competitive, and the best purchase of online shoe city can be different from this form of advertising marketing approach, approached more consumer groups, at the same time, with the help of Watson's traditional consumers in the dominant brand position, Promote their own online brand influence, and further broaden consumer groups.

In addition, the time point of cooperation between the two sides also meet their respective needs. Summer is the peak of beverage sales, and Tesco also in the same period to celebrate the anniversary of the month activities. In the summer of August, you buy online shoes city will increase the strength of consumer feedback, the new Nike, Adidas sports goods, such as 50 percent, hundred Li, think Cato, Leirsding and other fashionable women's shoes all shelves, folding upload 90 percent excellent online shoe city clothing Pavilion has many low to 10 percent of the special sale of goods.

About Us shopping online shoe city:

One of the largest domestic consumer footwear shopping online shoe city, online sales of women's shoes, men's, men's, women's, sports, outdoor, children's shoes, bags, eight categories of goods, covering hundred Li, good days, Leirsding, fed, Hassan, Sen, Monsoon, Ozzo, Lang, Nike, Adidas, CAT, Colombia and other hundreds of well-known brands, hundreds of thousands of of goods.

Company to operate high-quality, famous footwear mainly, to high-quality, fashion for the site positioning, to the user experience, service-oriented for the purpose of service, relying on investment Fang Baili International strong supply chain, capital and brand advantages, and involved in deep supply chain management, participation in product development, design, production, retail and other links to open, cooperation, The business philosophy of a total win with many brands to establish close cooperation, and strive to do China's leading footwear, apparel category of high-quality goods online shopping platform.

Excellent purchase of online shoe city in Shenzhen, Beijing, Shanghai, Wuhan set up a storage center in North China, east China, South China, central China and other major e-commerce market areas, and to provide users with 10 days free return, 10 days to supplement the difference and other characteristics of service.

You buy online shoe city in July 2011, the August Order breakthrough 1000 orders, September orders 3000 orders, November Peak Order 5000 orders, March 2012 peak orders reached 10,000; July 2012 peak orders exceeded 20,000 single; , with more than 1.3 million registered users, selling more than 2.4 million items.