Excellent talk about Baby Yu: from a treasure mother's point of view to do mother and child community

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest stationmaster buy cloud host technology Hall

The rapid development of the Internet in this decade has been the vertical category of various industries, and many of the mother-child platform, whether the community, electricity or vertical sites have no one can be described as successful cases.

The threshold of the mother-infant platform is low, but it is very difficult to really grasp the needs of the audience. From the point of view of the audience (Bao mom bao dad), the whole pregnancy cycle happens to be a reduction of demand for the network community, even if it is called the Internet immigrants 85, after the parents, facing the homogeneity of serious and poor quality of the platform can not start, you know, the whole pregnancy in the process of the treasure Mom is generally in anxiety, uneasy psychological situation.

So a treasure Mom Bao Dad can learn the pregnancy knowledge, focus on sharing exchanges, have the direction of consumption of the intimate, relaxed, the most important is a professional atmosphere of the community will become a treasure Mom "just need."

Private customized pure mother and child community experience

There are already two children's treasure mother Yu at the outset, the women in pregnancy generally will have psychological anxiety problems, and because now 85, more and more mother, in the development of the Internet is very concerned about the emotional sharing of the exchange of feelings.

And the new version of the Gifted talk baby also deepened in the maternal social direction of personalized customization. For different stages of the treasure Mom, they can focus on the current status of useful information, and their own troubles can be experienced treasure mother to share, help and solve. The atmosphere of the entire community has also become a love, and treasure mother, after being helped and encouraged, will be more willing to spend time in such communities.

In the first level entrance "mother Help", the treasure mother can also according to own interest to join the different sub forum. Not only can attention mother and child, more is to the female oneself social demand expansion. Yu mentioned this piece, the traditional mother and child website does not go down because of late service tracking is poor, and mother to help start with the attention of women themselves, emotional, childcare, life and other aspects of service, durable to maintain the user stickiness.

Use games to deepen the user experience

Gaming makes it easier for the mother to share the conversation, enjoy, and enhance their sense of belonging to the community. Excellent talk behind the baby has been a game of the framework, with points, excellent beans to stimulate the treasure mom to share the enthusiasm of the exchange, and with the electrical business part of a certain hook.

The new version of the game is also the concept of the image, directly to the character + task of the model mentioned a level of entrance. According to the initial set of the user's pregnancy phase to automatically generate cute avatar (virtual image), treasure Mom to complete the task can decorate the room and baby, and open new services and play. And the task itself will be close to the mother and child this general direction. At the same time, the combination of users also derived from the "goddess of the group" so that the group against the award of game play, and further social gaming.

Involve experts in the community and become part of it

In the gifted children's community, experts have been playing a professional role, their answers to the problem of the treasure MOM will be more let the treasure Mom feel safe, yu that, rather than play an expert role, as a "professional" girlfriends, let them become a community in the son. How do you do that?

Community audience, topic, cultural atmosphere of consistency. The community that focuses on maternal and child issues is focused on women and childcare treasure mom here can share happy, pour out some questions, on the one hand other treasure mother will go to positive response, on the other hand experts from the professional point of view to solve the problem, get other people's recognition, and even make friends, this they are very valued, and the whole community has become love, Full of trust.

No time to sell an expert. Experts are an important part of the entire mother-child community, but they do not depend on them for profitability. This is also excellent talk about the baby has always adhered to the values, first care for users, and then consider profitability.

Since its inception in 2010, excellent talk about the baby behind the network has won the millions of-dollar angel round financing, tens of millions of of a round of financing as early as a year ago has been in place, the company is valued at 1 billion yuan. It seems that the vertical type of mother and child community is still favored by investors, but, most entrepreneurs only see short-term benefits, really stand in the treasure Mom Bao Dad perspective trend to make valuable products.