Excellent webmaster must know website optimization How to locate the website

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It can be said that the site is the location of the site optimization is one of the core, why said the site's positioning is very central to it? Imagine, if we make the site does not have a purpose, do not know our site target crowd where, also do not know our site to do to which user groups to see, So, as a seoer, do we fail? Are we a "headless fly"? So we optimize a site, first of all, the site positioning is one of the main core, then how to locate a Web site, analysis to give you talk about some of my experience sharing the exchange:

First: The importance of site positioning analysis

I also said that we need to locate a website to know where the target group of our site, our current population features, what love and so on, and these target groups see our site can know what our site is doing, we can bring them what benefits, This is the real importance of site positioning. For example: Our company is open a chain restaurant, then we have a new place to open a restaurant we do not need to give the restaurant positioning, where our customers? What do they have in their favor? What are their fire levels? Wait a minute. These are all factors to consider, if the restaurant we open is in a remote place. , then our business will be good?

Second: So specifically how to position the site title? What are the key considerations for positioning?

1, we need to consider the site Title keyword Precision Competition degree of size

If we choose the keyword competition is very large, perhaps a year time can not put this keyword Baidu home page, then often we spend the time is very large, so we do such a keyword is often not worth the candle, So we as a seoer must learn to analyze our positioning of the keyword competition in the end is large or small, through our analysis of keywords competitive size of the way are:

1 in Baidu search for a keyword appears in the relevant search is more or less, if the relevant search appears tens of millions of search results, then generally this keyword competition is relatively large

2 We can understand the key words of the relevant index, the number of key words in the case of the larger, then the keyword competition is relatively large

3 know how many of the keywords have the homepage of the site to compete, if there are a lot of home page to compete then the keyword is certainly not small competition!

2, understand the site's keyword conversion rate is high or low

I believe that most of our corporate websites want to be able to promote the site out, the site can have a good keyword ranking, the most critical is the user through search our positioning keyword can get orders to make money! If our site positioning keyword conversion rate is very low, then do such a keyword does not make sense, But also a waste of our time cost, there are some key words traffic big? The key words of the low conversion rate? Here are some examples:

If an enterprise is the production and wholesale of steel pipe, according to I go to Baidu search for a general understanding of Baidu's related search users have a higher conversion rate of the key words: seamless steel tubes, galvanized steel pipe, if the company positioned the key words for the steel pipe, the keyword competition and large, flow, But I believe that users through the search pipe into the enterprise jump rate will be very high, and the conversion rate is also very low, because the demand for the search tube is very low, such as steel pipe dance, steel pipe prices, and this enterprise is in fact to do steel pipe materials!

About the site's positioning on the first to share two big points, if our webmaster friends can be very good use of the above two points to locate a good site, then I believe we do the site will do very well, our site to users are more accurate, so that greatly improve the conversion rate of our website, Greatly improved our chance to make money!

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