Exclusive disclosure: How to make the hospital easy to do brand marketing

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Many hospital planning departments in marketing hospitals, the more important is the brand marketing. Because, we all know, the brand marketing to the hospital importance is very big. Because, a hospital brand do well, in the later as long as the maintenance can be done. So, how does the hospital carry on the brand marketing? Today, Sun Chen exclusive reveal: Hospital how easy to do brand marketing, hope to let you have a better idea.

What is brand marketing?

Baidu Encyclopedia is this definition of brand marketing: Brand marketing is through marketing to enable customers to form the corporate brand and product of the cognitive process, is to continue to obtain and maintain competitive advantage, must build high-grade marketing concept. The most advanced marketing is not the establishment of a huge marketing network, but the use of brand symbols, the intangible marketing Network paved to the public heart, the product delivered to the heart of consumers. So that consumers choose to consume the product, investors choose to recognize the company when they cooperate. This is brand marketing.

Why does the hospital make the brand marketing?

Now the hospital marketing can not rely solely on the number of visits, but also need to pay attention to a brand. If you often say that a certain hospital is good, this is a real group of marketing way to spread. And the reason why we want to do brand marketing is: we have to use a marketing approach to establish the image of the hospital in the public mind, so that the public think it is a trustworthy brand. Many hospitals do not value this, but sooner or later will do brand marketing, because, any hospital is to be big, then, the achievement of their own brand, the other is much easier.

Exclusive disclosure: How to make the hospital easy to do brand marketing

1, the fundamental guarantee: technology, no technology, others are clouds.

Many private hospitals want to rob users from public hospitals, but they don't value the technology. Led to the marketing, but there are a lot of negative. Believe that not all negative are peer hair, in the end whether it is the real patient hair, I am afraid that only their own clear. Launched in 2005, "China's first large-scale hospital brand marketing research," the country's 11 central cities in the 2O large three-class first-class hospital conducted a brand marketing survey. In the study, it is found that 5l% patients think that medical technology is the first in the hospital brand composition, which reflects that the public's understanding of hospital brand is still based on medical technology.

This shows that technology is very important for a hospital. Especially now for a certain disease has its own characteristics of treatment, whether through the state and other authoritative departments of the certification, this is the real effect. So, speaking of which, you have to think about whether your hospital has the real technology to advertise, of course these technologies have to be real, without advertising.

2, hospital culture: the hospital created and formed its own characteristics of the spiritual concept.

Many people may not value hospital culture, which may have little practical significance for hospital brands. Not really. What kind of hospital culture a hospital has, then you can see the future development of this hospital. As an active participant in some of the activities of the Red Cross, actively take the image of White Angel to the public, especially the hospital as a team, the medical quality and humanistic care are the embodiment of hospital culture.

At the same time, we should introduce a scientific modern management method with good quality improvement and quality promoting function, through scientific management and correct guidance, make the whole staff of the hospital improve the quality consciousness of the hospital, emphasize the joint efforts, strengthen the common spirit idea and behavior way.

3, hospital Image: Public welfare as their own propaganda image.

The image of a hospital is a direct influence on the public's view of it. In fact, the hospital is a very public position, in doing any thing, under any decision, all to consider is that they are a whole, is to take the public good as their own propaganda image. Then, how can we mention the public welfare side of the hospital?

First of all, as a platform for providing health services to the public, you can act and act like a social manifestation, whether it be hospital equipment, experts, services, etc. At the same time, you can use a Third-party platform or agencies to package their own hospitals to highlight their public good. At the same time to be frank with the public's suggestions, so for the hospital image publicity is very good.

4, hospital services: This is the hospital brand marketing attaches great importance to a link.

A separate questionnaire on the needs of hospitalized patients showed that 83 of patients wanted medical staff to be able to give detailed information about their condition, treatment options and precautions, and 78 expected follow-up and follow-up services after discharge, and 76 of patients wanted medical staff to visit the wards regularly, and 70% Patients want medical staff to be able to introduce the self-care knowledge of the disease after discharge, 48 of patients want to have the same disease rehabilitation patients can exchange disease resistance experience.

This shows that the public has a demand for hospital services, the quality of a hospital service is very important, because the hospital is too much too much, good hospitals more. Especially in the doctor-patient tense today, the hospital service quality has a direct impact on the development of the hospital, so that this is the hospital brand marketing attaches great importance to a link.

Finally, regarding the hospital brand construction, Sun Chen wants to say is: The hospital brand cannot be in a rut, the former business model cannot continue to use. Since is a hospital, is standing in the public welfare angle, meets any matter the processing way all must serve the public, this only then receives the society the respect and the populace esteem.

This article is shared by Sun Chen, if you have a better idea can add my qq:331055515, thank you for your attention. This article starts: http://www.cc-sem.com/ylyy/251.html, reprint please specify the source!