Exclusive interview Lenovo Wangyanbing: Only sell spot Frank Treat

Late January 7, Weibo id "le Yan uncle" in its microblog homepage posted and set up a micro-blog: "Ready to officially take over Lenovo Mobile internet business, I hope you support." From K860 to Vibe Z, the next play will be more and more wonderful, who says elephants can't dance? All I know is that popcorn is good. "Who is the" music fan Yan uncle "? Lenovo Midh Marketing and Network sales department general manager Wangyanbing is also. This person is responsible for Lenovo Mobile brand promotion for many years, experienced the Lenovo smartphone from scratch, from small to large development of almost all the growth process, now officially take over Lenovo Mobile internet business, the future is bound to be ambitious, will Lenovo Mobile brand to bring a new height. In a conscientious sense, Lenovo should be a large number of traditional PC manufacturers in the transformation of mobile interconnection more successful one, three years ago, the "PC strategy" is in order to achieve: PC sales on the world's first throne, smartphones and tablets as the core of mobile products are gradually becoming scale, sales are firmly in the forefront. But Lenovo's change has been slow, compared with the internet companies that have sprung up in recent years. There are many reasons why big companies are doomed to be unable to do what they want, but more importantly, Lenovo has been wary of emerging internet marketing models, after all, it has a decade-long accumulation of powerful offline channels, it is not wise to follow suit. Fortunately, Lenovo "has the ability to learn and innovate", as wangyanbing and other top executives have said, and Lenovo has no reason not to try to change when the Internet marketing model is proven successful. VIBE Z is the first Test water of "Lenovo" internet marketing, in this mobile phone marketing process Some of the previous Lenovo mobile phone has not had a new way, such as online pre-sale, the line to follow up, such as grab Z code to buy mobile phones, such as the club members exclusive privileges and so on. Half a month line under the total sales of 150,000 units in the entire domestic mobile phone market under the environment it seems not too much to show off, but the Lenovo smartphone itself, especially high-end product line, this is undoubtedly an inspiring figure. Obviously, VIBE Z is only the beginning, wangyanbing revealed that, from this year, Lenovo will have more new smartphones using Internet marketing mode, and not only to high-end product line. So what about Lenovo's future plans? What are the characteristics of "Lenovo" internet marketing? Has the long-standing "hunger marketing" also appeared in Lenovo? After Kobiaho, which of the stars will become "Super pink"? Wangyanbing himself and the future of Lenovo mobile phone what kind of goal and vision? January 8, TechWeb exclusive interview with Lenovo Midh Marketing and Sales department general manager Wangyanbing, for the vast number of netizens to tell the "music fan Yan uncle" and Lenovo mobile phone behind the story.