Exclusive interview Secret founder: How to recreate social anonymity

How anonymity can reshape society never has an app been able to generate explosive growth on the first day of the line, and there's never been a app that has caused so much concern in just a few days that anonymous social software secrets like a bomb were thrown into the crowd, blowing up masks that people wore for a long time. The secret comes with criticism, some say it inspires the evil side of human nature, others say it makes people more real. With these questions, low-key secret founder Lin Chengren received an exclusive interview with Sina technology to talk about the birth of the secret, and to answer questions about the secret. From the personalized recommendation engine to the social app Lin Chengren and his team core members from the Amazon recommendation System team, in 2009, he and the team returned to business to engage in information recommendation research and development. You may have never heard of our product, but you must have used it, but you don't know it. Lin Chengren said that their earliest products are information Web sites and no find articles recommended Plug-ins, the former can be based on interest to recommend users may be interested in information, the latter open to third-party use, can be recommended according to the content of the article related reading, Phoenix, NetEase blog, Caixin network content sites are no recommended plug-ins users. Lin Chengren recalls that the highest peak of the plug-in has hundreds of thousands of sites installed, covering more than 200 million active users. But he gradually realized that the user has gradually shifted to the mobile end, the PC-side plug-ins, although the flow is very large, but completely free of charge, it is difficult to produce good business model, and in the mobile end of the zaker and so has made a big advantage, must turn to a better direction of breakthrough. I'm a heavy social user, and I've been through Friendster, MySpace, Facebook, and later in my micro-trust circle. I have a deep understanding that Facebook has hundreds of friends, but the more friends, the lower the desire to release, because there is always something inconvenient for some people to see. Lin Chengren said, in micro-bo, micro-letters have a similar experience, the beginning of a lot of hair, time a long hair is less. Lin Chengren that the real name of the social network has a natural monopoly attributes, strong and strong, such as micro-letter growth, similar products will be difficult to have the opportunity. In the recent year, anonymous social rise has aroused his concern. Anonymous social way is particularly suitable for China, we Chinese people will be a little polite to face, there are words are not willing to speak directly to the face of superiors, seniors always wear masks. So, in China, the truth is particularly valuable, but there is no place to see it, so we think that anonymous social platform in China will have special needs, the launch of secret development. Lin Chengren said.