Exclusive: Lenovo Liu June new mobile phone team surface

Recently, Rui observe the exclusive disclosure of Liu June responsible for Lenovo smart phone business team adjustment, Zhang Hui successor Feng Jue as Lenovo smartphone business leader, Shao successor Chen Wenhui responsible for the product. Yesterday, sharp observation from reliable sources learned that Lenovo has completed the new team for the Zhang Hui work. Coincidentally, this distance from the last Feng Jue, just over a year.

Compared with the mobile phone team of Feng Jue in the March 2013, Zhang Hui's mobile phone team has made some adjustments in architecture, but it has been refined for specific links. The following is the exclusive message for sharp observation:

1, Carrier unit

Lenovo attaches great importance to this channel, which relates to about 70% of Lenovo's mobile phone share. And for the three major operators set up a different head, in addition to a new set up a strategic relationship and industry sales department.

Tan Tiejun, as the general manager of WCDMA Business Department, is responsible for WCDMA business and sales target Reach (W business overall p&l Owner).

Pembere, as TD Business Department General manager, is responsible for TD business and sales target reached (TD business overall P&l Owner).

Sikingong is a strategic relationship and general manager of the industry sales department, responsible for operator strategic cooperation and industry major customer sales, as well as the CDMA Business Department general manager, responsible for CDMA business and sales targets (CDMA business overall p&l Owner).

2, open Business unit

Open business unit is divided into three business, namely, retail business, regional sales, service business. The specific division of labor is as follows:

Panchin, vice president of Lenovo Group, as general manager of Retail Business Department, responsible for store planning and construction, store marketing and Operation Management, retail Terminal Team building, to undertake the overall sell-out target of China Mobile phone business.

Rojun, senior director, general manager of the Regional sales department, responsible for channel planning, the public version of product 4P integrated marketing and sales, KA customer management, regional sales and operations, responsible for China's mobile phone business overall sales target and the public version of the product strategic objectives.

Bin, general manager of the service Business Department, is responsible for the after-sale service and related service business of mobile phone and tablet computer in China.

3, other business units

Yang Jun, Mobile BU, senior director of mobile phone product planning, will also be the China Mobile phone Business Department's strategic product department general manager, responsible for mobile BU and China Mobile phone business product Synergy, the annual major product integration marketing and strategic operations management.

Wangyanbing, general manager of the marketing and network Sales department, is responsible for the product promotion and network sales in the Chinese market of smartphones.

Zhang Hui vs Front Feng Yuban Bottom contrast:

The main members of the original Feng Yuban were: Zeng, Pembere, Chen Jing, Dongzhiyuan, Tan Tiejun, Panchin, Sikingong, He Shengfen, wangyanbing.

Reviews：

1, the operator market in Lenovo mobile phone is still the most important. By contrast, we found that a total of five Feng Yuban at the end of the stay, including a single army, Pembere, Sikingong three people in the operator market have extensive experience.

2, Internet marketing strategy will be extended. Wangyanbing's Stay is a testament, wangyanbing is in charge of Le Pink Club, which is an important part of Lenovo's Internet marketing initiative in recent years.

3, the rotational culture plays a role. Lenovo is looking for the best person for the business by rotation.