"Exclusive" "Map of the app sad-push programmer marketing overall Plan"

Appying Kang Yiwen: Today's map of the marketing fire, because they put the introduction of the app when the novel write, a programmer named Zhangxiaoyi, with solemn and stirring tone write "last" confession. Experienced http://www.aliyun.com/zixun/aggregation/9894.html "> The internet people are very aware that this is a planned marketing behavior.

Appying the first time to call Zhangxiaoyi's mobile phone, but the phone can be connected, but no one answered, and finally we sent an invitation to interview the text, there is no reply.

Detailed diagram of the introduction of the content see:
Http://itunes.apple.com/cn/app/tu-ba-dao-hang-mapbar/id391327959?mt=8

The app section of the diagram describes the content:
"Dear friends do not think you read wrong, yes is 6 yuan, not 60, do not like to refund (see the last mobile phone and other contact)!! Have you seen the finished product? Are there any more sad iOS teams? We no longer give the birds, change the refund! There are wood there!
As a sad reminder of the iOS small leader of me. In the seemingly leader to fly to XX Yi Holiday before was scolded: "Bad, waste!。。。 It's time for you to go home and wash your bed. Look at other people's navigation products so exquisite beautiful, and then look at your rotten products only a few download. To ask the financial enough for our day's water and electricity??!!! ", then mention BV bags climbed Mercedes-Benz S600 in the wind and rain to the airport ..."

Appying overall look at this incident, give a "map of the app sad push programmer marketing Overall planning program" for your reference, welcome message discussion.

Project name: Picture of sad reminders programmer marketing
Objective: To create a dissemination of news points, with this price promotion

Step one: From an angry young app leader's point of view, write a "final confession"
Person in charge: Zhangxiaoyi
Word requirement: About 500 words
Requirements: Can impress people, resonate, it is best to have "conflict point", easy to spread micro-bo.

Step two: After the sale, arrange to send press releases and Weibo celebrity forwarding
Person in charge: XXX
News media channel Requirements:
1. Must be Baidu news source;
2. Release 3 media, other let nature reprint;
3. Within the budget ￥500

Microblogging release requirements:
1. Forward with celebrity: The Internet, Sina Digital, techweb, etc.
2. Budget ￥3000

Step three: Brush app fee list review, marketing software buying atmosphere
Person in charge: XXX
Comment Content requirements:
All around this news point, all with 5 star comments, create a climate, the impact of the app rankings.
Brush comment Number: 20 times to see the situation increase, brush up to 50 comments.
Budget: ￥12/comments (including cost to buy software)
Expected: Natural purchase comment number 200

Fourth step: Start limit, impact free app list
Limit channel choice: Do not choose the most expensive, choose affordable.
Free time: Tentatively April 31, 2012. Because 51 long vacation many friends will use the graph Bar app, just trains the loyal customer.
Budget: ￥5000
Effect expected: Free list TOP30

Appying on this map of the effect of marketing tracking:

Microblogging effect: (as of appying)
1. The Internet thing: micro-bo forwarding 2,300 times, the expected micro-bo overall forwarding volume in 5000+.
2. "Picture Bar" in the micro-BO search results increased to 3,312,163 results.
Baidu related news: 6
App today new comment number: 405
Premium iphone Apps ranking: Second place