Exclusive perspective: On the promotion strategy of local hotel reservation website

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It is understood that China's tourism industry has developed rapidly in recent years, and the number of relevant web sites in the tourism sector has become increasingly large. And in 2009 last year, the development speed of China's tourism industry web site, far from the impact of the financial crisis appears to shrink, but through the domestic well-known data statisticians, the latest statistics show that the number of China's tourism industry reached 49,264, an increase of 31.74% per cent last year, Become one of the fastest growing industry websites. And really the number of travel sites in the past few years, but also corresponding to the tourism site related to the development of Hotel reservation website. Hotel bookings are slowly popular with their convenience, and more and more people choose to book online when they are booking a hotel.

However, in a large number of hotel reservation sites, the vast majority of these sites are the local category of hotel booking sites, these sites are also for some small and medium-sized business companies operating. Small and medium-sized business companies in particular the characteristics of flexibility, but there are insufficient funds, lack of operational experience and other aspects of development difficulties. To this end, I am not, combined with these years on the Internet to feel the experience of climbing, in this with the vast number of interested or are operating webmaster friends to share:

First is the website development beginning, chooses the regular website production company, unifies own enterprise characteristic, designs a clear natural website. Due to the local hotel reservation site generally directly under the small and medium-sized business companies, most of the beginning of the network to promote funds. At this time everyone should learn to simplify the site, so that the Web site system is really practical, put aside some special effects production.

The second is the initial development of the website, when the website construction runs up, should the website carries on the preliminary SEO construction, for example updates the article, increases the outside chain. Update the article is best to update the local tourist highway, as well as the local hotel some customer experience, articles as far as possible original! Increase the chain, many ways. Can hire a writer to edit the soft text, you can also own some relevant portal forum post.

Third, appropriate to do some publicity and promotion. When the development of the site after the initial period of accumulation, to wait for the site has accumulated a certain customer base, you can properly consider in some tourism forums, portals, tourism channels to put ads.

Four, today's hotel booking site search engine SEM has been close to saturation, such as Baidu! So for those who do not have the financial strength in Baidu to seek development of friends, can be appropriate to consider career change to Google, or simply through their own forum and word-of-mouth marketing promotion.

Its five, local hotel reservation website especially its own development characteristics, we should closely combine local advantages, in fact, promotion is well-known as a big problem, and those who really succeed in common is to insist. I am not, only the above five points to promote the program to tell, I hope to help.

This article by the www.quyoule.com webmaster feeds!