Exclusive tracking: After reorganization, what about the Internet TV box?

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"Streaming Media Network" foreword: This summer for internet TV is ice fire double days, a few rectification requirements, the internet TV industry immediately from the hot become overwhelmed. App shelves, the contents of the shelf, licensing criticized, operators limited. At least on the surface, Internet television has entered a period of silence, but is it practical? Will the pace of the market really stop because of the implementation of the policy? Streaming Media Network editorial department has launched this series of tracking, attention to the rectification of the real situation of the Internet TV, please pay attention to.

Series one: After reorganization, what about the Internet TV box?

Just the past June, July for the OTT industry, can be said to be even hit, unprecedented stringent regulatory measures so that everyone suddenly a little bit ignorant.

In mid-June, SARFT issued a call for the number of Internet TV licensees and the hundred-vision to rectify, the closure of all of its Internet TV terminal products in all types of video app and video aggregation software, internet browser software download channels, and the software has been downloaded immediately technical processing.

July 4, the SARFT Network Audio-visual Program Management Division director Lo Jianhui at the Third China Internet Conference, said the Internet TV integrated business license will no longer be issued, and commercial web sites can not be built on the Internet television content platform.

At the beginning of July, SARFT Network Audio-visual Program Management department issued a dispatch, requiring some OTT TV integrated broadcast control platform to cancel the TV program time Shift and look back function directly provided by the integrated platform.

July 11 and 15th, the press and publication of SARFT interviewed the central three (CCTV, national wide, Yang Guang) leaders, as well as Guangdong, Zhejiang, Hunan, Shanghai four Taiwan and local bureau, on the current Internet TV management and management work problems and rectification direction and time put forward a clear request.

The combination of these regulatory requirements, combined with the 181th text and Mango TV7 Month 15th issued to the terminal partner's notice, the main reorganization includes: (1) The time shift of Internet TV, back to Look, (2) The line did not obtain the domestic broadcasting qualification of foreign film and television dramas, micro-films, internet dramas, (3) Clean up "any pre-installed, Install non-Internet TV Content Service Licence Party audio-visual app ";(4" to clean up "any preinstalled, downloadable installed audio-visual aggregation app";(5) internet browser.

The General Administration requested rectification report time is July 20, after July 20, how are the boxes?

First of all, said to be referred to "the city accounted for the low rate, high visibility", the former noisy bustling millet and music view

Millet

Sohu Zone renamed hit Zone, but the content is still from Sohu, Sohu angle is not removed, in other columns related to the source of Sohu content will also have Sohu Red corner. From the source of content, it seems that they are connected to their own servers, for example, Icntv content CDN mostly show 19, while Sohu is 26, le see 17, Giants 29.

Millet has been using "CDN" instead of "source" of the expression, in addition to Sohu, there are video from other home. If you say you can not have a zone, then the heyday of the sun, happy to see these may have a zone does not seem to be particularly clear.

The change of name before and after reorganization and the Sohu corner mark in the comprehensive arts

Video aggregation app has not seen, Millet made its own carousel channel?

Le Vision

Le see recently a bit annoying, originally with millet war is to take advantage of the feeling, the results of the explosion and Cntv in front of the expiration of the cooperation, after being referred to the General Administration named a company is music, the stock price plunged. Later action whether the propaganda department or Chongqing cable cooperation, it is very show the music of the crisis public relations ability. Spicy, what about the music box and the TV?

The bottom line is: everything is as usual. Whether it's your own carousel or homemade drama or browser, it's all there.

ICNTV works fine.

PPLive and Phoenix are in

Homemade drama

Support Brush Machine

Browser

In addition to the manufacturer's reasons, Icntv's own brand area has not been cleaned up.

Day Cat Box:

The Cat box in the short term did two upgrades, the first love odd art, Youku and other apps as well as playback and so was cleaned up, prominently in the home page upgrade bulletin; Since the beginning of August again upgraded, clean up a variety of apps. In this round of the storm in self-examination move more thorough. But then there is a series of tutorials on the web that teach users to guard against being cleaned up, which fully embodies the so-called "wisdom of the Masses"

Users to provide

There's no video app in the App Store.

August 5 day Cat Box notice

Little Overlord

The audio and video parts of the app Store have been emptied, but the app and Ali Live are still working and new versions have been upgraded.

Before the reorganization, once very rich

Version normal update

FUNBOX

Home Application Center is still the main push Sohu video app, application preset Sohu, Youku, popular, can be normal use, Sohu homemade drama is also a lot.

Mango Hi Q:

Mango is the first to carry out self-examination self correction of the license, its cooperation box when the return to watch the channel was replaced by the rotation, currently only a mango TV to do their own car channels, the other have been off the line, the letter rolling broadcast bulletin.

Few applications, 360 TV assistants are still eye-catching position, but live and video app two columns are emptied, other applications to open the normal.

360 TV assistant video and live broadcast application data loading failed

Hundred Vision Tong Xiao Hong

There is no video app or aggregator app, there is no content under the European and American drama column.

Sugar Bean Box:

No-holds, Home are live (TV world), PPLive (1th), Archie Art (theater 2nd), the application of the N-video applications and browsers and other applications.

Tetje APK installation (provided by users)

Streaming Media Network Summary:

This round of reorganization, the Internet TV box is the first and most affected. From a series of recent moves, the contents of the box have become more general overnight, and behind this is the interests of box manufacturers.

From the recent market observation, directly under the management of the licensing authority of the most active, its immediate box from the system to upgrade to the next app. Of course, there are a lot of boxes are still in a walk to see, implementation is not complete, as for the cottage box, especially some small box manufacturers, it seems to be affected not very much.

And based on the needs of market users, all kinds of anti-upgrade, brush machine strategy, the tutorial also began to become popular on the internet, this also becomes a real situation of the response, so to prevent too good is worth thinking.

Therefore, from the whole market, although the policy is strict, but the actual implementation level is still inconsistent, and the general administration of the reorganization of the impact of the main system of enterprises, the Internet companies and box manufacturers have little impact. This has also led to the current enterprises dare to take risks and wait and see one of the reasons.

Finally from the direction of view, this policy is not a simple gust of wind, especially recently, the general administration again two times below to the provincial radio and television, asked them to actively cooperate with the Internet TV illegal investigation work. Management range from the contents of the box to the TV content, and the way from the self-examination into the investigation, perhaps will be the reorganization of the Internet television into a new phase, the practitioners take the lucky psychological fear to be cautious.

Follow-up series of reports please pay attention to streaming media network, reprinted annotated Source!