Exit Suning store xia Hua Bao shell "betting" export

Every reporter Yu Wei from Beijing recently, and suning cooperation at least 10 years of Xiamen Overseas Chinese Electronics Co., Ltd. (hereinafter referred to as Xiamen) because of "new annual supply and marketing contract" could not agree with Su Ning, announced the Exit Suning store. Xiamen-China brand promotion manager Su said, exit Su Ning, Xiamen and China in the domestic market, the initiative shrink, "We are not looking at the domestic market this year, export is the fundamental." The results of the first quarter of Xiamen and China confirmed the above statement. The results showed that Xiamen-China profit of 10.85 million yuan in the first quarter.　　Among them, the export volume of growth of about 54% year-on-year, exports of about 15% year-on-year growth, made a major contribution to profitability.　　Xiamen-China, which has lost 3 consecutive years, has now been suspended, while the first half of the profit is a necessary condition for the resumption of the listing. Export to profitability key Xiamen China's quarterly earnings report said its first-quarter earnings were mainly on export growth.　　The latest data show that January to May, Xiamen-China export sales rose 65% year-on-year, exports year-on-year growth of 25%. It is understood that the current major areas of Xiamen-China export focus on North America and the Middle East market.　　According to Su, the North American market occupies a dominant position in the total export volume of the previous May, and exports are concentrated in the digital television sector. "We have stripped away bad assets in overseas markets and optimized the inherent market." And this year, we will open up new markets in the BRIC countries, with the exception of China.　　"Su introduced.　　According to Su, Xiamen is currently in overseas only to make profit orders, regardless of the manufacturer's interests dealers, Xiamen has not cooperated, which is the reason for the first quarter of Xiamen's profit. According to the daily economic news reporter understand that the profit of Xiamen and China's import and export credit insurance Company (hereinafter referred to as CITIC) the involvement of a lot of relationship, Su said, and Citic Insurance cooperation makes Xiamen and China's account period shortened a lot, the company capital liquidity strengthened. "We have to expand our export business and have CITIC-insurance cooperation is also a major reason." "But the sustainability of overseas operations is still a concern in the industry." Liu Buzhong that in the past two years, overseas business in Xiamen and China has been in the loss of assets, but also the main reason for the overall loss of Xiamen.　　After a continuous loss of three years, the first quarter to achieve profitability, if the exclusion of financial profitability, operating profit is likely to be an occasional order. Another expert said that Xiamen and China this year export volume growth significantly larger than exports, indicating that the low price is still the "killer" of Xiamen and China to open up overseas markets.　　In the focus on brand influence today, the vitality of this development model no matter in which market will not be too long, not to mention the focus of Xiamen China is North America. "Miss" the domestic market since the inception of 1985, Xiamen-China on the export-oriented.　　However, due to the rapid development of flat-screen TV in the country before and after 2005, Xiamen-China began to exert its domestic market since 2006. According to the statistics of Sino-Hong, in January 2006, Xiamen and China in the domestic LCD TV market share of 10.09%, ranked second. However, by Taiwan "Hua Ying Tube "after the acquisition of Xiamen and China's upstream LCD panel advantages did not reflect, in recent years, Xiamen and China in the color TV industry brand awareness and influence has been declining."　　It fell to 1.2% in February this year, ranking only 13th place.　　With the rapid decline in domestic market share, Xiamen-China in the home appliance chain stores in the heart of the status is also "marginalized." At present, "manufacturers benefit more Dahua" is the primary condition of Xiamen-China Choice channel, after exiting Suning, the only choice of Xiamen and China is Gome, and its choice of channel conditions and Gome in 2009 on the supplier's new strategy coincides.　　But Liu Buzhong that Gome's various costs are not low, Xiamen and China can sign a new Year's contract is also unknown. "Exit from the mall is only a superficial phenomenon, the root cause is that Xiamen China's domestic brand influence is not enough to support Xiamen and China's sales to maintain a high level." Xiamen, China since 2006 to focus on the development of the domestic market to the present, its business philosophy does not have continuity, so that its brand-building, or product design has been stagnant.　　Liu Buzhong admits. This, the reporter at Su Place also got the corroboration. He said that Xiamen and China 2006 years of domestic strategy is the original general manager Shesiu based on the prevailing market environment. But 2007 years or so, because the Chinese film became the largest shareholder, and entered the management, Xiamen and China's ideas have changed, the domestic market attention to a large extent than before.