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Presumably many relocation webmaster also in sorrow move website site Content Editor Update problem, education is not much high, brain no ink how to build high-quality moving site content, light processing Baidu not included, deep processing, too time-consuming and efficient, original brain Shang. Today to share with you the expansion of high-quality moving site content skills, so that the relocation webmaster friends do not worry about the belly of the ink.
Baidu Word to expand high-quality moving site content editing skills
Keep in mind the three main points of Baidu participle. Based on statistics, based on understanding, based on string matching presumably we all know the principle of Baidu participle, the following directly to the case to explain.
Use Baidu participle--based on statistics, looking for more new materials to move the site
In the Baidu input "Beijing moved, Shanghai moved, Guangzhou moved, Yulin moved, Tianjin move, Nanning move" look at the search engine to show us the results page. The most matching information on the entire page is Guangzhou moving information, while the other areas move information is very little, or even none.
And the relevant search appears is the need for retrieval of the vocabulary, it can be seen in Baidu word based on the statistics of words, users to retrieve vocabulary information more words to be able to move in many areas stand out. Visible Baidu participle mechanism is a mechanical principle, and based on the user to search the word, search engine mechanism will be based on the data from the index to extract the most relevant information to display in front of the user.
Attach a picture, as shown in the following figure.
The author has done some little tricks in this picture, can use Baidu participle based on statistics to expand the quality of the relocation station content editing skills.
The author will "secondary the city's cargo special transportation, moving relocation, car consignment, Hong Kong transport line, moving company, long-distance moving, moving goods packaging transport, Guangzhou to Dalian move" did a key symbol marked. It is not possible to focus on the above key points identified in the region + keyword targeted search related content to combine together, a perfect high-quality pure processing semi-finished original Moving article is not out. If the article can not be deeply added to see the deep processing of the article will be able to hook up the browser to pay or to see from the title to expand the outline of the article, you dare to challenge it? After reading these two articles I believe the movers will write articles.
Use Baidu participle--based on understanding, find a moving site more new material
Respectively in Baidu input "moving company moving services company moving contract, moving how much money" according to the common sense of the word should be about moving companies, moving contracts, moving costs. But the Baidu participle does not have the humanization characteristic, the Baidu participle belongs to a mechanism control body, can only according to most users search the correlation word related words and phrases relevant page in the index Word database, once the user carries on the retrieval this keyword, Baidu Word will be from the index data to extract the corresponding information page display in front for users to find.
Attached picture, shown below.
The author also made a key symbol marked in the picture, but Baidu participle also match out the words and expectations are not the same, mainly matching the moving company, moving company contracts, moving and so on. Other search terms do not have a matching information, but the relevant search appears in the corresponding search terms of information, it shows that the search is the current number of users to retrieve the most words, you can consider the monopoly of the word, to obtain a short time a large number of traffic or some customers. The same should be the same as above, only the words to be drawn out of the relevant content combination.
The use of Baidu participle---based on string matching definition of moving Web site post title and description
The third kind of Baidu participle is also the most difficult to understand and understand the part, based on string matching can be different types of words for retrieval, Baidu Word segmentation mechanism according to different words and different types of search for four matching methods.
In Baidu input "moving Wedding company divorce lover Lover Walk Show" as shown in accordance with the Baidu participle based on string matching for detailed explanation.
First guess, these search words Baidu Word based on string matching mainly match what words, from the conventional perspective of the idea will match the "wedding company, divorce, Love, Lover." And back to see Baidu participle is matching out with the original guess, why move, walk show is not among them, Baidu participle based on string matching is according to the following points to match out the word.
The forward maximum matching method (from left to right direction), from "Moving Wedding company divorced lover lover Walk show" Imagine matching the word should be wedding company, divorce, lover, lover.
Reverse maximum matching method (from right to left direction), from "Moving Wedding company divorced lover lover Walk show" Imagine matching the word should be lover, lover, divorce, company, wedding.
Minimum segmentation (make each sentence the number of words cut out), from "Moving Wedding company divorced lover lover Walk show" Imagine matching the minimum number of words should be lovers, lovers, and even transition some irrelevant modifiers and prepositions and other words.
Bidirectional maximum matching method (for left to right, from right to left two matches), from the "Moving Wedding company divorced lover lover Walk show" Imagine matching the word should be the wedding company, whether it is from the left to match or right to match the final match to obtain the best matching vocabulary is the wedding company.
Moving webmaster in the move site in the post update can use the principle of Baidu participle, as far as possible in the title and description of the above, try to let the article title and description in line with the principle of Baidu participle, so that the advantage of Baidu Word segmentation for the site to promote the exposure rate of the foreshadowing.
Expanding content editing skills in moving sites from the moving user's perspective
With the development of the Internet, many moving users no longer face the newspaper or other channels to get information about the local movers, most of the moving users are directly through the Internet search, direct contact with the moving company for business dealings.
Probably the search moving site or the company's Internet users tentative needs of the psychological classification as shown below.
Rookie psychology: First contact with the Internet, the use of the network to find moving companies, often will search some how, how, good, contact telephone, how much the cost of words, as moving owners can use the moving user psychology to make a series of corresponding articles to facilitate users to quickly retrieve and enter the site business relationship.
Concise psychology: This kind of group of moving users should belong to the sex move, usually pay attention to moving company moving costs, a number of moving companies to compare, will consult some professional terms moving nature of the problem, you can start from these aspects of information to expand the station article.
Guide psychology: In a state of indecision, both want to enjoy moving companies to provide moving services, but also afraid of moving companies will affect the user, this type of moving users need to guide, that is, the user focus on what aspects of moving things to the targeted solution.
Site content can also create soft effect
Moving the site of the article is not too much, too much is useless, to achieve "rare for you" users to move in itself is to understand the moving business, costs, processes, and so on moving knowledge and news will rarely see. But can solve the user to understand the moving business, costs, processes and other aspects of the article, purely in the real move will appear in the situation and the corresponding measures, will also be loved by the vast majority of moving users, may also form a soft text effect. Moving Web site in the article must be around the user to write, the user wants to know or want to find information are sorted out, but also afraid that the viewer does not buy your single?
Summary: The whole article through the Baidu participle three key points: based on statistics, based on understanding, based on string matching for detailed and combined with the picture to explain, and then according to the moving user psychology and demand for expansion of the site content, still worried about the quality of the article does not go up, But be sure to make good use of Baidu Word to write the title and description of the article, moving the site in the article does not seek more, the quality can be, the reverse is purely a garbage site.
Article from 9d Yulin Moving network to provide the source URL: http://www.9dlybjw.com/