Experience design for retaining users: designing fish ponds

"Editor's note," the author of the article @http://www.aliyun.com/zixun/aggregation/12604.html ">kentzhu if the design of social products compared to" build the country ", this analogy does seem very atmospheric. In this paper, the author of the product as a metaphor for the design of fish ponds, can retain users.

For the function of the product design, we should clearly analyze the product's core functions, very useful features and prohibited features.

The following text is written by the author in the first person:

Fu said that doing social products is actually like a country under construction. I do not have that high consciousness, for me, make the product is like in the design fish pond, the user is swims among the fishes, the operation and the product is like the water flow and the fish pond structure, guides the fishes activity.

The design of fish ponds requires several steps:

To understand the habits of the fish you want to put into the fishpond, we call this the target user location;

According to the fish habits, design a can let them fast growth, until can be sold the fish Pond model, we call this user value positioning;

Design Fish pond, so that the more natural in which to cruise, we call this 8201.html "> Product experience Design;"

Continuous introduction of living water, control flow direction and fish pond design consistent, we call this marketing and operation.

Let's focus on how to design a fish pond. The process of product experience design. The design of the fish pond is summed up at 3 points:

In the fish pond, there needs to be a broad trunk road, most of the fish are in accordance with the rules of the swim. When a new fish enters the fishpond, one can first feel the main road and follow the fish in it. This time, also need the flow of the Auxiliary (Operation Guide), let the new fish into the flow, adapt to the main road, eventually formed a certain habit.

This is our product design often said that the core function is prominent enough, at the same time, constantly through the operation of the way to guide users to form the user's habits. Once the user has formed a habit, many things are simple. Of course, after that, it is also difficult to change the habit.

There must also be some slightly narrower roads in the fishpond, and some fish with a little "thought" will find the way to achieve some of the requirements of the non conformity. This narrow path is not necessary to be placed very clearly, and there is no need to do the operation, when the fish need, he turned away or eyes to find a little bit can be found, this is enough.

This is what we often say, very functional, hidden, as long as he can find a little more than enough. Long click, drag, click a button, you need something to appear, enough.

In the fish pond, we must not allow the reverse cruising, because there is water to ensure that the fish must not be allowed to swim sideways, because there is a fence to ensure.

This is what we often say, products need to have a choice, need to have a thorough enough bottom line. The prohibited function must be plugged sufficiently thoroughly to ensure the purity of the product.

When a fishpond is in operation for a while, most of the fish should adjust to the direction of the water in the fishpond and the hedge in the fishpond. If the fish pond that was built before can not bear more and more fishes to enter, then, need to do is to change the fence or to create a larger fish pond next to. This is what we often say the revision and development of new products.

Author Blog: Magic Wind Pavilion