Experience of local automobile portal operation Dry Goods sharing

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Today is the second working day of 2011, our entrepreneurial Project Nanjing Car Network also successfully carried out a larger scale of the revision. From the original rough page design to the present new program platform new page design, so that the user experience has a larger increase, we have gone a lot of detours, the mistakes made are very small, fortunately all changed over. The recent weather in Nanjing, climate occasionally a little temper, sitting in the office, looking back before doing things, can not help feeling a lot. Thank the team, thank the partners, thank you for their perseverance.

Yesterday, I studied every local car website, found that big and small, and some are committing our mistakes. Some have some income, but it is easy to see that income is not easy. So, I changed some of the previous summary changes, added some of the team's internal data reports. Share to everyone, after all, the local car portal, as long as you do not with me a city, are brothers and sisters. The past 2010 as a new starting point, I hope everyone 20,111-cut smoothly. Since it is a local car site operating experience to share, the article natural two major parts: first, the website operation dimension; This article will be very long, but the sentence is very carefully written, hope to have the need for the webmaster have inspiration, at least, we skip the pit, you don't jump in.

Website operation and Maintenance

1. Server-side

Nanjing Car Network in the server architecture to eat a small loss. At first we put all the files on a single server, including pictures, databases, static pages. This has caused a lot of difficulties to our later maintenance, a large number of bandwidth is occupied by a hundred thousand of of pictures, disk load is therefore very large, database read and write is very slow. Generating a static, it can take a long time, a little bit of traffic will be a catastrophic event.

Later we separated the picture file, all the pictures, JS, and so on separate to another host, web site programs, databases, Web site static page on another server. The disk load is down and the bandwidth is adequate. Then there is a problem: The attachment server is dead, although the site can also open, but the picture is all hung up. So what's the point of being able to access a website?

Now our program is: three servers, a database, two Web, each save all the attachment files, static Web pages, Web site procedures. The two Web servers are synchronized with each other for backup. One hangs and the other is automatically mended. The probability of two servers hanging up at the same time is basically zero, and the standby server on the automatic replenishment has given us some time to deal with the problems that have occurred.

2. Web site Procedures

Initially, we used a number of "open source" CMS two development, the project progressed quickly, cms+ our own model system, in front of the site looks very good, and other car portals, like, there is no unpleasant place. However, with the increase in functionality, we found that this two-time development model is a disaster! At first, the article only needs to be associated with the car, so we just need to add a model field to the other person's CMS system Article table to match the model. We had a lot of fun. Later, we need to put some car configuration also called to the article inside, which is very painful, although with a slightly more complex SQL statements can be a query to the data we want, does not affect the implementation of the function, but, CMS two times the drawbacks of the development began to appear. At that time the heart is very no bottom, just developed a few small functions, performance bottlenecks began to emerge slowly, after this day how AH.

Sure enough, then developed a relatively large function, such as Business home page, car Gallery, news topics, car friends community, and so on these things. We found that the CMS two times development, has made us very painful. Although the code implementation is not difficult, but in the original database to add fields, matching the function of our own development of data, such a move long after the maintenance is really a disaster.

Give an example: in the Merchant page match shows this merchant's preferential information, the cent vehicle display, but also displays these models the picture, the configuration. Implementation code is not difficult, but the database query operation makes people want to cry. The correlation of the tables alone is a pain in the neck for programmers.

Their own development of the system and the original CMS article system with each other too much, we found that this site can not be separated from the beginning of the process of the programmer responsible for the site. We were kidnapped by him, even he was kidnapped by the website program. Do not know where has been modified, do not know how to modify this place will be in other places problems. In short, then you want to continue to develop some features. We found that we could not intervene. So, Nanjing Car Net This edition includes the whole website procedure Recode. Although the hurting, lost the weight of the site before, but in order to survive in the increasingly competitive environment, we can only make the Gordian knot. Long pain is better than short pain.

Re-write the site program, the database also based on previous experience and the need for reasonable planning, the entire program than before there is a larger change, although in front of the page is not reflected, but, the essence has changed, we develop more efficient, maintenance simpler. The program is robust and the problems are manageable.

3. Daily Maintenance

The daily maintenance of Nanjing Car Network has one of the most important principles, all team members must work according to the document. Things have to be documented before they can be executed. The problem is to update the document first, then the unified communication, and then to modify. This mode of doing things can be very troublesome, but, can be very good to eliminate low-level errors. Continuous iteration of updated documentation also makes training easier for new recruits.

For example, Nanjing Car Network editing work, we correspond to the background post page form, each need to manually input the box, respectively, write down the requirements, such as the length of the title, keywords how to fill in, how to match the car, how to modify the content, picture size, etc. In this way, when the newcomer just came to give him this document directly, read and then familiar with the background basically know how to send the article. If the front desk to the article has specific requirements, then update the document, meeting Unified training.

It tells us that our working model is a document system, and now we detail how each part of the routine maintenance is done. For the local automobile portal, the daily maintenance is mainly divided into three parts. A. Local car discount information. B. Car news, Shopping guide evaluation. C. Model data, model pictures. D. Other trivia.

A. Local car offers

This piece, we are not the slightest trickery, there is a special responsible for the collection of market editors, regularly to 4s store dealers get the latest preferential information, back to edit the release. Nanjing more than 200 4S stores, is part of the previous accumulation of QQ, email sent over the preferential information, most of them to the real shot, get the preferential information table. Come back and organize the release.

B. Car News, Shopping guide

This is not very important to the localization of the car site, we are collecting a few major car portals, and then edited in accordance with the false original documents to make changes. The collection of daily will not be much, about 25. This part of the content of the true reading of the people is not much, we still do so because on the one hand, the site data has a certain degree of improvement, on the other hand, the update is the weight of the site is an important standard. Pseudo Original document point download here.

C. Model data, model pictures

Nanjing Car Network Model database is a comprehensive, integrated several car portal data. Use the program to collect, contrast. Then manually according to our model data specifications, including the unification of vehicle name, model configuration parameters of error correction and so on. Model Pictures We can find the original HD without watermark online, will be used on the Internet, if it is not found, we will go to the shop. Although the workload is very big, but for the automobile website, the model picture is very important.

D. Other trivia

Website maintenance, there are a lot of small things, such as the forum to delete posts, delete spam comments, home page channel pages of the manual configuration, and so on. This should be a reasonable division of labor in the team. are small things.

In general, the daily editing of this piece, we are required daily summary report. After all, the editorial content is the site. The colleagues in charge of the editorial team are very careful to use a report to illustrate all the circumstances of the day.

4. Promoting optimization

In the site to promote the optimization, we do not specialize in too much action. Usually the market editor to collect information is enough, to get the local search models, preferential flow. This part of the flow of the conversion rate is very high, can be in the subsequent business to help a lot. Share the statistics of a friend's bus station in Suzhou:

It can be roughly seen that most users are searching for a combination of long tail words. We just need to pay a little attention on the model page. There's not a lot of outside chains or anything like that. Of course, this article played a role in the soft text. But you have to believe that it is meant to share experience. In general, the local car portal is important 1. Accurate and timely local information. 2. Local business activities. Optimization does not take much effort. Outweigh。 Do three or four words well. Like what. Nanjing Car Network, Nanjing Automobile Network, Nanjing Car friends will be enough. The name of your own website is of course the first place.

The summary of the website operation dimension, in fact, the website operation dimension, mainly divides into two aspects, one is the technical aspect, the second is the content aspect. For the local car portal, more important is the local auto market information. Website technology is the bottleneck of development, overcome first. Then the most important thing is the construction of the content. Content is important both to the user and to the search engine.

The above is Nanjing Car network in the website operation dimension of some experience. Hope to peer webmaster Help. This is good for itself, not equal to make money. Just a better start. For local car portals, it is important to integrate local resources. Introduce products that will benefit car dealers. Although hard advertising can also make money, without technical input, but this money is hard to earn AH! Nanjing Car Network in the market position has been, so that dealers make money, we divided some. So put a lot of energy to develop some really useful products for dealers. The effect is also good. We will discuss the experience of the local car portal in business operation tomorrow.

The long-winded said so much, and finally the last year some of the frustration vent half. Say very shallow, everybody don't clap. Interested in having access to www.njcw.com pointing pleaes. Thank you. Have some experience and data on the market tomorrow evening.

Pseudo Original document download address: http://sunchuo.com/editor.pdf