Experience: How to deal with invalid pages enhance the value of the site

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

With the expansion of the domestic SEO market and the fierce competition between the various industries, so that SEO practitioners are facing enormous challenges; recently, the author in the Forum and QQ group to see a lot of seoer regrets today's difficult to optimize the work, the effect is very poor, and even some have intended to change careers, although I did not But still sincerely hope to engage in SEO work friends adhere to, spring will come, this is only a matter of time, because the author has always believed: as long as the internet exists in the place, promotion is indispensable, the future based on the Internet enterprises must be inseparable from promotion and marketing.

If you agree with the author's point of view, please read on. Since the Web site operation can not be separated from promotional work, then even now encounter a very severe period, but also to promote their own promotion of optimization skills, the most front-end technology will not be defeated by peer competition. Website optimization skills There are many, today I simply share with you one aspect: how to deal with invalid pages to enhance the value of the site, I hope to help you.

Which pages in the Web site are called invalid pages

Invalid page for search engines, that is, some pages that do not have index value, such as the site's registered login page, background file page, and so on, these pages although users will access, but do not have the index value, and we do not want these pages to get keyword rankings, because the pages are classified as invalid pages.

Invalid page for users, is a worthless page, the main features are:

1, the content of the page displayed users can not or is not necessary;

2, the site of some duplicate pages (model text over, page similarity reached more than 90%), such as the forum a large number of response pages;

3, there are too many ads on the page, affecting the user browsing experience leading to loss of users;

4, empty pages without content, these pages may be the site is not the early stage of the process of the page or is not added content of the page, this part of the page can not solve the user's needs, so also can be called invalid page.

Invalid page damage: Targeted new stations, blank pages will seriously affect its weight and inclusion and ranking; For the old station, a large number of content-free pages will also reduce the user experience, such as a large number of blank page site will be deducted points, serious words will fall right.

Two: How to handle invalid pages in a Web site

1, for the Web site login page, registration page, background page, etc. is to the user information, no contribution to the value of the rankings, so we have to use robots to shield off the path, and observe the screen after the Baidu spider crawl situation, in order to make more appropriate adjustments.

2, for some content-free pages, we want to add some information to help the user, increase the audience group of the page, enhance the value of the page, the invalid page into a value page.

3, the site has a number of similar pages need to use the "canonical" tag to focus on a page, to avoid the creation of a large number of invalid pages, usually the user forum to reply to pagination processing, using the method:;

4, the home page or content do not do too much advertising information, this point Baidu has punished a lot of such sites, the author is not to say more.

There may be more methods and techniques for dealing with invalid pages. This article by Nine River Network (http://www.usa-idc.com) original start, reprint must note!