Experience imparting: How to better combine the project with the soft paper

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Believe that a lot of webmaster are in the soft text of their site and worry, add so many articles every day, why not included, in fact, there are many reasons, in addition to the soft text itself, but also need to consider the soft text in the project "with" is tight enough. As a personal stationmaster, want to understand the soft article how better and the project unifies, need to understand the soft article in the project application problem. Today, I would like to talk about a personal point of view!

The existing problems in the application of soft paper in the project:

1, soft article theme and project irrelevant

2, soft text readability is not high (the statement is not fluent, colloquial too strong, the emergence of typos, professional not strong)

3, news/website keyword formulation unreasonable

4, soft text typesetting, editing single

5, Soft text title contains keywords

6. Whether the soft paper should be combined with the label to write

7. Whether the soft text really needs to be original

8, soft paper is not novel, real-time

9. Repeated use of the article

10. Article/Product edit space

11, the keyword does not have the reasonable plan

12, the soft paper demand is not clear, lack of communication

The above is the current soft article in the project existing problems, to the existence of these problems how to better solve it?

I. Clear website type

Common types of Web sites are divided into: Product Type Web site, service type website, product + Service type Web site to find a quasi soft text type:

(1) Product Type: Product-oriented, news supplement, multi-graphic combination

(2) Service type: The newest news mainly, the product supplement, the subject matter and the title wants the new

(3) Product + Service type: combination of the two

Second, with the theme of Web site editing news topics

Soft wen must be related to the site theme, close to the site theme. For example, "Giant Clean website".

Although the theme of the site (filter) has been identified, in fact, the theme of the site analysis is not very thorough. There are many types of filters. But mainly divided into industrial filters, household filters two types.

Whether it is from the product list of the website, content theme, the company's main products or home page pictures show that the theme of the site is mainly industrial filters. So in determining the theme of the website, we must first understand the requirements of soft, the prerequisite is to and the project leader or even customers, to first understand clearly, the correct way to judge the writing angle, so as to avoid the later soft text and project theme deviation.

Third, the soft text of the high readability

The readability of the soft text mainly manifests in: and the website topic is related, the theme is novel, the title attracts the eyeball and to the user useful, the statement must be fluent and does not appear the typo and so on. Therefore, to edit the soft text is readable, first of all to meet these points. But can be divided into two kinds of phenomena to talk about:

1. Strong professional articles: combined with the actual needs of the project, you can choose to collect and pseudo original. (The premise is to communicate well with the project leader, everything is "result" oriented). Must do: 1, and Web site theme content. 2, subject to new (collect the latest news). 3, useful to users. 4, the statement to fluent and does not appear typos.

2. Post Life type article: combined with the actual needs of the project, you can choose to collect and original. (The premise is to communicate well with the project leader, everything is "result" oriented). Must do: 1, and Web site theme content. 2, subject to new (collect the latest news). 3, the title attracts the eyeball and is useful to the user. 4, the statement to fluent and does not appear typos.

Iv. keyword formulation + description to be reasonable (news)

Keyword formulation: The key word is an article of the core and summary, to highlight the focus. ① suggests that when you write, you should think of yourself as a user, and you can search for the keywords you've drawn when you have a product or service requirement. ② When you add the news is included, you can draw up the keyword, in Baidu, Google homepage can be presented.

Description writing: The description must be written in conjunction with the proposed keyword, which contains as much as possible the keywords you have drawn up (full appearance, split layout, both possible).

Note: When designing a soft text, be sure to write the soft text page as an optimization page. ① keyword Development to keep abreast of news topics and site themes. ② keyword layout in the description, as far as possible forward, using search engine crawl.

V. Diversity of news content

Whether in the material, editing methods, format, etc. to be "flexible", more conducive to user experience.

Six, the news "quality" to be high

The quality of soft paper includes many, originality, readability, whether included and so on. As the saying goes: The content for Emperor, outside the chain for the king, so want to make soft wen "quality" higher, first of all to combine the project to analyze, whether really want to do all these points. Also need to communicate and confirm with project leader.

Vii. the application of news labels

The site tag is the focus of all the similar content of a website. Typically, when you take on a new project, you will have a good keyword and tag for the project, so edit the article based on the label. In addition to the wide range of news sources. Label formulation must be relevant to the subject of the site.

Eight, the keyword formulation should be reasonable (website)

Benefits: ① Rich website Theme Content

② edited articles from a wide range of sources

③ brings traffic to the site

④ Upgrade Site Rankings

Ix. article/Product editorial length

① Article editor: General an article minimum space of at least 300-500, avoid too short. Because the news content is too short, will cause the website similar page more, affects the search engine, the user experience friendly degree. ② Product Editor: At least the page of a website to prop up, remember to make full use of "effective space", fill the useful information. ③ News editing Products: As far as possible is the text combined with the article. Text-oriented, supplemented by pictures.

Ten, the website keyword wants the reasonable plan

Most Web site optimization keywords have more than one, in order to avoid a keyword is repeatedly or omission of editing phenomenon, the soft editor must communicate well with the project leader. It is suggested that the project owner can make a key word edit form, use the key words, use the period one by one to record.

XI. evaluation and inspection of soft paper

In order to make the combination of soft and project better, the evaluation of soft paper is not less. As a project leader, the need for soft wen, update cycle, soft wen frequency, etc. should be fully grasp.

12, analysis of the competitor's website soft text, analysis

In charge of the project, we need to analyze the soft text in the competitor's website, where is the advantage? (Refer to the idea of soft text editing, methods) of their own projects added to the soft text, how to improve, and so on, these problems are needed to understand clearly.

In short, the above is their own soft editor how to better and the combination of some of the views of the project, I hope to help. Article edited by www.sh-guichuan.com Reprint Reservation!