Experience in operation and profitability of a first-line City large community forum

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

such as the 19 floor, the success of the Dragon Lane launched a burgeoning local forum heat, it can be said that the local forum because of its focus on the local market positioning, supplemented by better operational capabilities in the local market to quickly foothold in the success. One aspect that cannot be overlooked is that in the increasingly large cities today, such as Beijing, Shanghai, Guangzhou, Shenzhen, the population density is extremely high, the size of the first-tier city is very difficult to have an absolute advantage of a large local forum, which is due to the large size of the population is complex, for want to operate a It is difficult for a local forum to dominate such a large number of people, not to mention individual stationmaster.

However, it also provides more opportunities for individual stationmaster, after all, the ability of personal webmaster and resources and other aspects of the strength, the operation of large local forums is certainly not realistic, but to play the individual ability to focus on some smaller, more specific goals, but is a "down-to-earth" choice. It is following this train of thought, I put my eyes on the large community with a considerable number, this large community users less than five thousand or six thousand people, many tens of thousands of people, for personal stationmaster is enough to constitute a market with considerable potential.

The country several big first-line city has this scale large community multitudinous, many has this aspect operation condition Stationmaster may wish to abandon "the ambitious" the idea, puts the energy in this one side market, the likelihood which obtains the success is far surpasses some far exceeds the individual ability the project. Today to borrow A5 this platform to share with you the experience of operating a large community forum, look forward to more webmaster can achieve success!

I. Conditions and preparations for the operation of a large community forum

1. Want to operate this kind of large-scale community forum, for individual stationmaster's condition request is not high, also do not need you must be the tenant of the community. If I happen to be a community tenant, it is only a condition of icing on the cake, and it cannot determine the ultimate success. Stationmaster needs is has the forum operation experience and the ability, to the district fresh event excavation speculation ability, to the forum management especially from the Community household chooses the edition and the Administrator's ability, as well as the later profit's market negotiation ability.

2. Before starting to operate a large community forum, the webmaster needs to make the following preparations: To understand the population size of the community, to understand whether the community has a similar forum, to understand the composition of the community residents, especially the Internet residents enough to understand the community inside and surrounding the supporting business is enough active.

II. promotion of large community forums

With the webmaster for the technical mastery of the Forum, quickly build and online community forum is not difficult, just after the line to do a good job of the forum version of the classification work, not only highlight the new attention to the community, but also pay attention to the online version of the user's cohesion in the future, according to the needs of the Community users of life and work to carry out a reasonable version of the classification, Set up such as real estate, education, automobiles, shopping concessions, hobbies and other areas of the plate, not only to achieve a more comprehensive coverage of the needs of users, but also to minimize unnecessary sections, the next is the forum's focus on the promotion of work.

Because the user is very clear and live concentrated, then to the reality of the promotion of the main, online promotion is a large-scale community forum promotion strategy. On the one hand, use oneself or hire the people in the community to distribute leaflets, through the relationship with the property management in the Community publicity column to put up leaflets, the production of printed propaganda information of plastic fans such practical items to the community residents are very good publicity means, after two or three times more intensive "propaganda offensive", In the early stage of the rapid Promotion Forum can get good results; On the other hand, after having the initial members of the forum, using the selection from the members, select a certain management ability and enthusiasm of the members as Administrator and moderator, with their enthusiasm to enable them to help people in the community to carry out oral propaganda, more can play a human advantage, To promote the membership of the follow-up.

Iii. stable profit model of large-scale community forum

As long as you have the enthusiasm and ability to build and develop the forum, so that the forum can cover the larger scale of users, coverage should be at least more than half, then have a profitable capital. In front of the said so that the webmaster in preparation work will have to investigate the good community of the supporting commercial facilities are enough, active degree is high enough to be ready for profit. Generally speaking, larger large communities tend to have more commercial institutions, especially those with more than two competitors in the barbershop, beauty shops, educational institutions, restaurants and so on.

In the community forum to a certain scale, user activity is higher, the webmaster then will have to play their bargaining power, actively "out", to the community of various commercial organizations, especially the peer competition is more intense, at the same time with the needs of residents closely related to advertising. Webmaster to prepare a forum to visit data description, to show the forum in the community residents of the coverage and influence, these can easily impress businessmen, as long as the price is reasonable, it can easily pull to the ads. At the same time, but also with a number of businesses to carry out a variety of cooperative promotion, the use of the forum to receive coupons, discount coupons model, from the promotion of the Commission and so on, these can provide a stable and guaranteed profit channel for the webmaster. Therefore, in the first-tier city to play the webmaster expertise, the eyes more realistic, found that others have not found the market, it can let the webmaster in the market fast to achieve success, after all, "only the right path to the ultimate success." ”

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