Experience in the construction and promotion of regional industry portal

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Do the station has two years, has been groping, also has been studying, saw many master's article, also realized the point experience!

Recently listened to a lot of Webmaster Circle Friend's opinion, to the regional industry vertical site is very biased ~ ~

I built a regional industry website for a year, I also say my own experience it

Is there a future for regional industry portals?

I think a lot of people would ask, is there a future for a regional industry portal? Can only say now the answer is yes, the key is to control the local industry portal webmaster, how a mentality and purpose to treat such a site. With the development of the information society, the users have more and more high demands on the precision and specificity of it. For example: A real estate, he would like to know the real estate industry in the region, he will search * * (region Name) property, * * (region name) real Estate; If traveling, he searches for * * (area name) Travel, * * ( Area name) tourist attractions and so on. We do a regional industry portal can give those users with local telecommunications operators to provide a monopoly of local integrated portal more accurate and professional information! Really want to devote to the development of local industry portals webmaster, the key is to do it attentively, to provide users with more accurate information services!

Now personal webmaster do local industry portal also gradually more, competition is very intense, want to develop must have a very good early position!

First, the early position

1. What is the purpose of your station?

Only clear the purpose of their own station, in order to develop in the future less detours, the site can be an early profit.

2. Which industry does the specific area do?

Do real estate, or do tourism, or other, according to their local actual situation to specific decisions, do the local industry portal to do the "fine" in order to "all", service to do in place, to their choice of the industry's local characteristics of the main "professional, single-minded" and "all-inclusive" Site in the local industry has its own development of the bright spot, as long as can make local characteristics and bright spots, to provide customers with a more professional information services, I believe that the local site you have been able to a foothold.

3. What kind of people do you really need to be a visitor to your site?

What kind of people will be visitors to your site? Who will be interested in your site? This is also the key to determining your future profit model and promotion site.

4. Pre-profit model positioning

If you make a profit in the future, whose money do you earn? Conversely, what benefits will your site bring to the people who give you money?

Second, the feasibility of the establishment of the station analysis:

1. What is your current market environment and network environment? is not suitable for you to do this station? How many people in your industry are concerned or engaged?

2. Who is your current competitor to build your station? If you don't have it now, do it quickly! If there should be analysis of the opponent's influence in the regional industry, you have more effective promotional strategies or they do not have the characteristics to promote their own website!

3. From your area of the network environment, the public understanding of the network and other aspects of the analysis, you do this station feasibility!

Third, the promotion of the website:

1, the choice of domain name;

Domain name must be better remember and must be related to their website name! A good domain name will be easier to promote their own website!

2, Site search optimization

Now online a lot of SEO experience, they can be based on the site to optimize the key words!

3, the website propaganda:

(1), to the area people often go to the website, forum, Post bar publicity, it is best to do a forum for the owner or posts it is easier to promote their own website!

(2), and other relevant excellent site exchange links. Connect the site to a point to be included in good, no K recorded ~ ~

(3), the use of friends, colleagues, students and other relations between publicity! You have to believe that the power of Word-of-mouth is infinite ~ ~

(4), the strength can use the local traditional media television, newspapers, road signs, and so on and joint local Internet cafes set as the homepage and other ways to carry out various publicity.

(5), online publicity such as parties, sponsorship competitions and other activities to promote visitors to the site's viscosity. Pull some regular visitors!

Four, the profit pattern discussion:

1. To enable businesses to recognize the advantages of network media, other media do not have the advantages, through advertising investment to profit.

2. Online business and the whole! and local influential businessmen to form a business alliance.

3. Make use of the regional advantage of the network portal to do the regional sales of the corresponding merchants to do the online combination.

4. If the conditions mature can organize offline group buying activities.

A lot of profit, you can be in the construction process to explore the perfect adjustment.

Other factors to consider:

1, Web Access speed

Wait will let you lose a lot of IP, lose a lot of customers, so the speed of local access must be fast!

2, think about to do, do not hesitate, action a fast! Interconnection network is a high-speed development of the industry maybe tomorrow is all over the industry portal!

3, must be for your site to pull a fixed part of the visit crowd!

4, your site must have characteristics! To catch other local sites do not have the things to do! In particular, your local has a few more mature or earlier than you start the site, to analyze what they do not, focus on doing this!

5, to find their own profit point, do the site is nothing but money, so we must find a profit point!

6, since the beginning of the preparatory work of the station you have done everything, the next step is the most important one is:

Hold on! Persistence is victory, treat your own site like to treat their own lovers like to have a persistent passion and patience!