Experience in the optimization of the website of the Younger group

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Take over a site, from the beginning of the flow of 900 a day, to now more than 3,000 a day. Some of the experience to share with you.

Took over is a website for the reservation. The goods were taken from the partners. Then the first site to do the technology is only built a simple box, product God Horse is written in JS. So the whole site is counted down, on a few pages, and many of the title is repeated. Although it took a lot of effort to promote, there is not much traffic coming.

The first step, the internal chain of static, I put all the cities are separated into a separate page, URL planning is the biggest problem. In the beginning, the shorter the better, the technical reasons are more time-consuming. The compromise follows a few directory structures (this is the first thing I've come back to think about right now, but the weights are already up and the URL pages can't start again.) Therefore, the first principle of SEO is to insist, rather slow and not wrong, late back to the cost can not be accepted. And then all the cities are linked by adjacent positions.

The effect is good, one months of time, included up, increased by a good thousands of. With the impact of the promotion at that time, the page keyword initially has some rankings. Traffic increased a bit. At this time the most gratifying is that Google, the first day of change, the next day began to crawl, one weeks to get the data up, PV also increased dramatically, the data has changed. A shot of cardiac arrest.

In fact, the team is concerned about the SEO not many people, good leadership is more familiar with, and then do the page design that the guy very support, such as bread crumbs H1 These, basically do not need us to say, he has added to the. Good teammate is very rare, unfortunately this design behind do not know what reason, to do sales (perhaps this is the direction he pursues). The new guy obviously big gap, either do to delete, or not professional to the chain and recommended position to squeeze crooked, wasted some energy.

The second step, the partner came over a vice-president. On the one hand is staring at us to work harder, on the other hand also spread some of their ideas.

Partner SEO responsible come over, very NB appearance. Holding a few ppt, we had a meeting. They made a pass on the books on the market, but they did. Like the product attributes to do inside the page Ah, do brand aggregation page and other attributes aggregation Ah, and for the popular keyword promotional activities ah. However, they left a hand, outside the chain team and expansion of the chain, did not say. Then, they use their own promotion methods and bidding rankings, firmly put the first few keywords. We barely appeared on the first page of several pages, and neither are popular brands or cities.

Of course this is something, we, because just started, nothing has been done. For others very cool ppt and NB words, or not resistance, and at that time the big head was mercilessly fooled a (that person in charge to the boss reported a number, the boss naïve thought, did all this, do not say can achieve how much flow, at least can account for one of their 5, so we also live very moist. Unfortunately, people don't tell you how much money a black hole is in bidding rankings. )

Third Step

After we listened to the partner's suggestion, the website optimization began to be in a hurry to dry up. All the elements of the page, formerly JS rewrite, all changed to the back-end direct output.

Then the product inside the page, the URL inside a mess of numbers converted to pinyin. The URL of the cross combination was instantly made, and the brand extension page was instantly made. Friend chain Exchange Instant someone to do, and PR down, also got a few PR 7 home page link. I admire the company that a few beauty shells of the power.

In charge of the database buddies, eat when I would like to strangle, usually do not have much access to the database, since the Sogou crawler, on the day after the CPU full. I can only earnestly say to him, deal with Sogou and Google, as well as the mess of other gle. The days are just over, and everything seems to be moving towards a better tomorrow. Until one day, the Web page hung up.

Analysis found that a parity site began to crawl our page. Too much traffic. This time can not ignore, and then began the soul-stirring against a website of the anti-crawl war. IP, the other side floating IP over again. Control frequency, each other wheels. Finally to the single IP speed limit, finally finished this thing. Then a website sends an email to an official email. It's only a matter of landing.

Fourth Step

Included on the page on a number of levels, Baidu hundreds of thousands of, Google more than 1 million. Traffic has also improved. Especially on one day, due to the soaring of a certain keyword, our daily traffic is faster than W. This is a good news for the boss. Although we did not do anything, but also feel very happy. This may be the legendary sky under the RMB bar.

However, with a wave of climax of the past, the flow of slowly fall back. To more than 3,000 this level of rationality. The boss started asking us when we could keep the peak. I can't wait to say to him: you try it seven times a day.

Fifth Step

There is no cow b forum, how also to have a consultation channel, otherwise, with the cross conditions of the product page, how can attract spiders this is the son of the bastard. Then I began to counterattack leadership, when open the Advisory channel when Open BBS.

Leaders do not care about me, after all, a consulting channel maintenance manpower, part-time is not stand. The expansion of personnel is a problem.

Outside the chain team, we have never considered. But from the point of view of partners, the reason they can maintain such a high ranking, with their way in the chain and the advisory channel is strongly related to the effort. From the current situation of this site, long tail word went up to hundreds of, but all in the 30-50 interval, want to come up without a little silver is not hope.

At present, individual ideas, in addition to outside the chain and promotion, basically no other. Keyword ranking now is the same as the sea, today rises tomorrow fall. The flow has some, the order is better than the beginning to see some. But the expected value, especially the first partner to draw us the pie, there are too big gap. Perhaps, when the million, that is, the company began to be enthusiastic about SEO time.

From this half year personal feeling look, must do well the flow. A seoer not only to have mastered the technology, and the company up and down ideas and resources, as well as SEO all the way to the price and the status quo of understanding, must be in place. Otherwise, a point to make a mistake, exaggerated point, it is likely that the money spent in the front.

PostScript: This article starts A5 stationmaster website, this article by Shan Tao original edition, reprint please clear the source http://www.goumogu.com welcome everybody to my proposal to put forward the valuable opinion.