Experience in the whole case of network marketing in a medical institution

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I do for the Enterprise network Marketing consultant has been for nearly two years, the achievement is not, the experience or some of the recent time to pick up a list, feel very representative, today to share with you. This list was in June when the military hospital responsible for the site found me, said that want me to give their website to do a network marketing case, I did not feel too much pressure, that is just an ordinary enterprise-like case, but when I carefully studied later, found that the completion of the whole case is not so simple.

First introduced the company's background, the military hospital is mainly engaged in the project is male, gynecology, infertility and other illnesses, the industry in fact, the competition is quite large, all kinds of media every day there are such companies advertising, visible this industry is a lucrative industry. After I got this list, I made a rough analysis of the industry, of course, the main analysis of the Beijing market situation, this time I encountered the first problem, the company's main site is not one, but three, that is, the business is divided into three stations, so that the workload will have to increase three times times, and my time is only 3 days, According to experience, this time generally I can only do one station analysis, time is urgent, with the past experience is not the task, but under, I had to go to the Network Marketing Institute for help, because the agency in Beijing Network marketing is still very authoritative, I found Mr. Yang and I analyzed this program together, In the analysis process, the teacher pointed out to me, in fact, looks very complicated things, as long as find the law, can be simplified, in this case, although there are three stations, but these three stations have a common problem, marketing promotion methods have a lot in common. I and Yang teacher talked for 3 hours, can be said to be a benefit, the teacher of the million Mary really have real things, I do not praise.

First I made a diagnosis of the basics of these three sites, including the most basic server addresses, the website opens the speed, the PR value, the website opens the speed to be possible, the PR value one station is 4, also may, the other two one is 2, one is 0, is not very ideal, namely, these two stations all exist some problems. Second, the search engine index problem, taking into account the characteristics of the industry's customers, mainly in the index of Baidu as the standard, the first station tens of thousands, the other two are less than 1000. Then I to Alexa rankings, the chain, the site traffic one by one to make a diagnosis, found that the first station is not very good, but the other two stations are very unsatisfactory, especially the third station, the situation is very bad, with Firefox browser unexpectedly inaccessible, This time I realized that I had to focus on the last two stations.

Knowing the problem, I took the first station as an example of the SEO program to do out

1. Meta tag Analysis:

Title: Beijing Male Division Hospital _ Beijing's Best male Division Hospital _ Beijing Military Hospital _ the treatment of prostate _ urinary surgery

Title is the most valuable of the first 32 characters inside, writing mode, the core keywords website name (brand), a descriptive word. The current Web site is basically qualified.

Keywords: Beijing Military Hospital, urological surgery, the best male hospital in Beijing, the treatment of the prostate.

Keywords's writing is not more than 40 characters, the site's core keywords: small site 1-3, medium 3-5, large 5-8, up to not more than 8. Also, keywords not appear in the brand Word, "Beijing Military Hospital" the word can be taken away. "The best Male Hospital in Beijing" is a long tail word, no index, but in line with user search habits, can be promoted by means of optimization of the first page.

Description: Beijing Military Hospital is a medical, scientific research, prevention, health care as one of the new modern male hospital, is the best male hospital in Beijing. At present, the hospital has a three-level-a-standard characteristics of urology, with prostate clinic specialist, functional disorders rehabilitation specialist, reproductive infection diagnosis and treatment specialist, infertility specialist, reproductive plastic surgery center and other medical departments.

Description's writing is: No more than 76 characters, must have keywords, search will appear in search results, write must pay attention to the user's habits. The site currently description a little more text, you can streamline, refine.

2, the picture is not optimized:

Search engines are constantly strengthening the collection of pictures and videos, for the image optimization can be found in the search engine pictures of the corresponding pictures.

3, the article chain is not enough:

In-station optimization, the link is essential in the article, generally in the first 200 words in each article layout keyword usually a link number of a post is 2-3 or more than 5.

4, keyword density:

The keyword density is generally 2%-8%.

For example: "Prostatitis" the word in the corresponding page of the keyword density of 5.6%, in line with the requirements.

5, page static: The whole station is static page basically.

6, outside the chain:

Outside the chain of acquisition methods are generally, monthly purchase of strong correlation and high weight of the industry information site links. The second is such as PR exchange, but must be relevant to the high station, and to regularly check whether the other party to set up a false link. Third, the group built blog, adhere to update the article, to obtain the chain. Note, do not use software garbage mass, this will lead to search engine punishment.

I think: first, the external links of the site is very important, but can not determine the ranking and long-term stability ranking factors. So, first from the site itself, so that the internal link structure of the site more reasonable, so that it more user-friendly access and quickly find the information needed, and then find ways to let more patients look for information.

Second, the user experience, our site should be able to attract visitors, retain visitors, and then into the customer. Only in the user friendly and relatively high premise, full promotion and import links to effectively transform, otherwise, many external promotion work can not get satisfactory results.

Yi Ma Guest Network Marketing college Yang Teacher said, measure the effect of network marketing is not only ranked, but also include users can easily browse the site information, the use of the site's services, Web content can be easily indexed by search engines, bringing many potential customers visit, in short, we should more emphasis on the overall optimization of the site based on users, Should be user-oriented, design a more concise and clear Web site navigation, as much as possible to improve the speed of downloading Web pages, the layout of the Web page is reasonable; Web site features are easy to use;

After two days of work, the site's plan was finally "wrapped up" This network marketing program production process is twists, I found myself although entered the industry has been a while, but to learn a lot of things, here, I would like to thank the Network Marketing College teachers, They are worthy of the Internet Marketing industry Authority, in their body I learned a lot of knowledge, I also realized that in this industry mix, it is necessary to keep pace with the times, but also familiar with the characteristics of different industries, so as to be in the face of problems when do not have the strokes to win.

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