Experience is king, do you want to spell hardware?

Under the tide of mobile internet, only through the comprehensive integration of software, hardware, experience and design, can users bring a unique and wonderful experience, to avoid falling into the mud of model homogenization and price.

Ring look at the current mobile phone market, there is no lack of hear a mainstream voice, that is, "do not spell hardware, experience for the king." Why? In a few short years, Android's processor evolved from a single core to a dual-core, and then into the four nuclear era. In the quad-core era, the processor's frequency is from hundreds of m to 2GHz or more, and the screen size is gradually to 5 inches, the resolution reached the top 1080P, which is the most important in recent years, mobile phone hardware changes. For consumers, the upgrading of hardware is a good trend, but many mobile phone manufacturers and industry insiders have admitted that the current mobile phone hardware development speed has exceeded the software itself required to develop the level, reached a performance of excess levels, and excessive hardware configuration for the mobile phone itself is a big test of the endurance.

Therefore, in the performance satisfaction of the premise, consumers will start to demand new needs, so, in the smartphone into the "Do not spell hardware, experience as King" era, the family in improving the personalized user experience of the play also began to seek their own differentiation characteristics. The current smartphone system mainly two systems: iOS system and Android, as for the WP system, has not yet become mainstream, still need time. And in the mobile phone differentiated features: Samsung is the main theme of their own human experience, the latest flagship Note3 also with Gear watch operation; Step by step high Vivo series to music smartphone for the purchase point, from the audio-visual aspect, enlarge the consumer to the entertainment audio-visual function demand; The Lei Millet Company is based on the MIUI system, in the high configuration of the millet mobile phone once a week of system updates, allowing users to select the function of the increase; and Apple, this is the best mobile phone market operation experience, in addition to the user experience, Apple mobile phone service is very good, And then pull open with most domestic mobile phone services.

But when we carefully analyze the launch of the September 2013 model launch, the traditional features of hardware are still in the minds of every mobile phone manufacturers. The propaganda point is still inseparable from the mobile phone hardware configuration, and CPU core, screen material resolution, fuselage thickness, camera pixel and so on hardware parameters of the competition, also always around the new machine tide around, even always take into account hard soft configuration of Apple also began to promote the 5S core 64, even Samsung also claimed to start to develop 64-bit kernel. And the recent adoption of Gaotong Dragon Millet 3 triggered by 骁丽 Dragon 800 of the 8974AB conjecture is attracted many consumers, even Samsung Note3 骁丽 Dragon 800 also let the industry numerous. It is not difficult to find, in fact, at the same time, we still in the hot discussion of hardware!

So, in the era of experiencing the king, why do we have to spell hardware? Doesn't that spark your thinking?

1. Even if the experience is king, hardware support is the foundation

At the core of the single nucleus, the frequency of hundreds of m of the era, the mobile phone we demand is fluent, and the iphone did, so it began to create Apple's glory, but in today's Android flagship increasingly push Apple, Apple also began to hardware as a gimmick. Furthermore, the newly released Oppo N1, a 3CM 4CM touch area was designed on the back, realizing the four-direction touch function of the back. Users can hold a mobile phone in one hand, using the index finger to operate O-touch sensing area, convenient and quick to complete a variety of operations, easy to solve the problem of large screen mobile phone operation inconvenience. The ultimate goal is to give users a good operating experience, but without the basic hardware support, not for hardware performance improvement optimization, how to experience the pleasure of the king?

2. Hardware to judge the quality of mobile phones with more objective evaluation tools

As we all know, a mobile phone performance evaluation, not only depends on personal preferences, but also must have more objective evaluation tools. Only in terms of hardware kernel, it derived from the Rabbit, Lu master and other running points evaluation tools, with the help of objective evaluation tools, can give us a more subjective sense of experience. And recent LG, Samsung and other mobile phone manufacturers cheat News also caused an uproar, from another side may also be seen, in the current so-called "experience as King" era, mobile phone manufacturers for hardware configuration still show support attitude. On the one hand, this is in the fierce competition in the market to have to, on the other hand, is also to meet a lot of users buy mobile phones when the emphasis on hardware parameter configuration of this behavior.

3. The hardware Foundation is the handset difference characteristic extension development

Ring to see the recent release of the new machine, it may be found that the proportion of mobile phone accessories began to show an outbreak of precursors, first Sony Z1 with the two of mobile phone external lens QX10 and QX100, and Samsung's galaxygear smart watch, and Samsung Galaxy mobile phone with the use, Third-party applications are also supported; and then there is Oppo's release of N1 in addition to the lens of the rotation of the difference, but also configured a known as "small soap" Oclick, with the mobile phone operation, easy to use users. But the basis of the accessories is hardware support, and the existence of accessories is nothing more than to give users a better experience of the characteristics of the mobile phone, to create a fun and easy-to-use product service form. Therefore, hardware-supported accessories function, also can not get rid of hardware on the competition, so, the hardware base is also the development of the characteristics of mobile phone differentiation.

Summary: The era of pure competition for mobile phone hardware configuration is towards the end, but in today's experience as the King of the era, the mobile phone hardware characteristics of the difference is indeed an essential landscape. While the smartphone's own hardware evolution has slowed, the experience innovation of the smartphone has always been based on hardware performance, and now hardware has begun to go beyond the smartphone itself to the hardware of the handset accessories. Therefore, in the experience as the protagonist of the demand, the supporting role of the hardware play will be more important, in the insight of consumer demand based on the use of hardware to establish their own experience differentiation characteristics. More importantly, in the mobile Internet under the tide, only through the software, hardware, experience and design of the comprehensive integration of the user to bring unique and wonderful experience, can avoid falling into the model of homogenization and price out of the mire.